How was your Christmas?

Well, hopefully, it was better than that experienced by the doctor surgery – and its shocked patients - that saw a message muddle create panic and damaging global headlines.

The practice had intended to send its patients a Christmas message.

But instead, managed to wrongly inform them they had “aggressive lung cancer with metastases”

In this blog that has been converted to audio, we look at the crisis communication lessons that can be learnt from this Christmas horror story.

To read the original blog that this audio blog was created from click here

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.