One of the best ways to prepare for a crisis can be to learn from how others handled the spotlight.

That can be particularly tough when a crisis is based on human tragedy.

The Nicola Bulley case dominated the news.

It held public attention in a way rarely seen in missing person enquiries.

At times, speculation about what had happened was rampant.

But despite the interest that surrounded the case, much of the communication left a lot to be desired. To read the original article this audio blog was created from click here.

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