Have you heard about the cow who escaped from a farm, swam across a river and ended up in the streets of a busy town?

While that may sound like the start of a joke, there is no punchline.

Instead, this was an incident that captured massive media and social media interest after footage showed the runaway cow being twice rammed by a police car.

And those actions have put Surrey Police firmly in the crisis media management spotlight.

To read the original article this audio blog was created from, click here.

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