More Than A Side Hustle
More Than A Side Hustle
Scaling to Success Story: A Cleaning Business Journey from $0 to $100K w/Jasmine & Kwa
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Today, we're talking with Jasmine and Kwa from Cleaning Business University. They share their journey of turning their home cleaning business into a successful venture.
They learned how to balance work and marriage, shared teamwork tips, and used smart strategies like clear customer communication and business assessments.
They also discuss hiring, using tools like TidyTrack for remote management, and growing their customer base through marketing and networking with other business owners. It's a story of hard work, learning, and building a supportive community of success.
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Successful Remote Cleaning Business Stories
Speaker 1What's going on , guys ? Welcome to another episode of the More Than A Side Hustle podcast , where we help 9 to 5's create more impact , income and influence outside their jobs , and today is no different . This was a live interview we did with Jasmine and Quay , two of our students within Cleaning Business University who hit over six figures in their remote cleaning business within the last 12 months . We're going to go through their ups and downs , their triumphs , their struggles , things they've learned and the mindset shifts they had to pretty much go across to become six-figure earners in their remote cleaning business . So make sure you guys tap in , listen to the episode and let us know what you guys think . What was the biggest takeaway from the conversation ? Because for me , I actually know what I talk about it on the episode , so let's get to it .
Speaker 1I want to give this couple a fair introduction . If you guys don't know number one , I want to introduce myself . My name is Anthony Hartzog , one of the founders of Cleaning Business University , along with my beautiful wife , mrs Hartzog , who is taking care of Alani , which is our daughter . A couple of years ago , we started this program called Cleaning Business University , where we teach people how to start and scale remote cleaning businesses with the premise of them not having to literally clean houses unless they absolutely wanted to . When we first started this program we wasn't really sure of how it would go , meaning we had our own success , but we wasn't really sure how other people would do with the , the program , and over the course of the last three and a half years , our students have done over , I think , $16 million at this point with Clean Air Business University . But what we like to do from time to time is bring back some of our success stories , especially if they're in our network and we're able to see their growth year after year , month after month , or even from day one .
Speaker 1Very rarely we get to see a person start from day one , and literally day 366 . Very rarely we get to see that . So this couple we're going to be speaking to , jasmine and Quay we were literally able to see their story from day one and I keep a good receipt on me . So we were able to see their story from day one . Literally , I got my first booking to where they are today . So I'm going to welcome them to the stage now . Let them tell their own story . But literally their first month in business , we interviewed them on the podcast , on a YouTube , and now , about a year later literally a year later they're coming back and telling us where they are today . So , jasmine and Quay , you guys ready ? All right , cool .
Speaker 3What's going on ?
Speaker 1guys , I appreciate you guys being here . Man , how you feeling ? Feeling good ?
Speaker 1Feeling good man Feeling good , let's go , let's go . You guys heard the kind of recap there , but very rarely we get to tell the story of a day one success story to literally a day 365 , 366 success story . So if they really want to go back , they can learn more about your background in that first episode . But for anyone who literally wasn't here from day one with you guys , just tell us a little bit about yourselves and your location and kind of what you do outside of this , and then we'll get into the story about the business .
Speaker 3Okay , so . Yes , so we currently live in Las Vegas . We've been living here going on two years this summer . I'm originally from New York , I am a physician assistant , I work in psychiatry at the moment and , outside of that , just traveling . Hobbies DIYing , renovating the house , learning and everything in between , like .
Speaker 4Jaz said my name is Quay Sean , my full name . We live out here in Vegas . This is going on two years . I'm a full-time teacher . I'm a special education teacher . I coach basketball . I'm also I teach . My field of specialty is math . Newly , husband , I am all the fellas out there . I know the troubles that come with that , so I'm definitely working at that . We just hit a year in the marriage , so we're new to the marriage as well as the business , so we're just juggling both at the same time .
Speaker 1Man . All right . Since we're there Now , congratulations on hitting a year in your marriage and also a year in the cleaning business . I'm curious on how do you guys manage a new relationship not a new relationship , but a new , brand new marriage with a brand new business . How do you guys balance ?
Speaker 4that we do everything together . We pride ourselves on literally being a strong team . We literally do everything from working out to check-ins , financial meetings , kind of temperature checks within the marriage , just weekly check-ins to see how things are going , things that you're not happy with , just making it a safe space for us to voice each other's opinion . That's really what makes it easy for us to do what we're doing and it's nowhere near easy , but putting those things in place pretty much made it easier for us yeah , our foundation is like pretty solid .
Speaker 3We've been together for eight years , known each other since high school , our friends are friends and we we really prioritize ourselves , our health , and then how we're , how he's doing reflects exactly how I feel , and vice versa . So that is like where we our basis and then everything else comes together , which makes a little things a little bit more easier , more manageable , because we're able to communicate through , we're on the same page and we've worked together on it .
Speaker 1So I'm going to ask you guys three questions so that we could build the base for this conversation , because we're going to have some people coming in . They're going to be like , who are these guys ? They could go back and watch that . But I'm actually got three questions . So number one I want to know , from start to where you are today , how much revenue has your business generated so far ?
Speaker 3One moment . Sorry , I know we made . Oh , you don't need . You don't need the exact number .
Speaker 1Just give me the One moment . Sorry , I know we made it .
Speaker 3You don't need the exact number , just give me the , I would say probably close to 130 . So about 130,000 .
Speaker 1Now , what's the most you've done in a single month to date so far ? 13,000 . Okay , Now the last question how many houses have you had to go on and clean yourselves ?
Speaker 3None .
Speaker 1Zero , zero . I want to stay there for a little bit .
Speaker 3How is that possible where you guys own a residential cleaning business but you don't go out and clean yourselves , so just managing everything from the back end ? We were pretty adamant that we didn't want to go into the homes from the beginning , because you guys are our model and we know that if you can do it and there's other companies out there doing it , that we don't have to go into homes . So at this time we've serviced over 400 . In the first year for 80 , but now we're close to 600 . So 585 . So we haven't went into one .
Speaker 3We've been tempted close to if things didn't go right and we wanted to see for all eyeballs coming to the same conclusion that the ending result is still going to be the same whether we're there or not . Get pictures , get videos . But we've been very adamant , just keep it strictly , because the minute we step foot in a door that kind of puts us back into the business , which would be going backwards . At this point where we're at 600 homes , it's like why would we go into a home ? If we've done 600 already ? Why would we go into another home ?
Speaker 3So you mentioned being tempted at one point I'm curious on that story , but then also what made you choose not to go , because it wasn't because the client . We've had a handful of clients who just really test you and they say the cleaners have done nothing , even if the cleaners were working for 10 , 12 hours . So for me I want to see that my own eyeballs . How is possible ? But then realizing when you speak to the client that it seems like no matter what , they're not going to be happy , it's like you know what . Let's just give them a partial refund or whatever customer service , whatever we have to get through and just leave it at that and just next go to the next client and not let it consume us .
Speaker 3We our first instance where we were almost going to the home was we had a real estate agent who was doing a booking for his client that just moved into the home and they told us the cleaners messed up their counters , their oven and their glass shower doors . Everything was destroyed . So we wanted to see it . But then we just decided that we were just going to let them know our policy and then move on from there .
Speaker 1Yeah , idea was it ?
Speaker 4oh , okay , now you , I'm about to answer your next question because she I love it at death . She was like yeah , we decided to do this . She wanted to go to the home and I was blown away .
Speaker 4But uh , yeah , we just realized , like she said , if us being there and us not being there , it wasn't going to change the outcome regardless . So we said we might as well . We were intentional on not wanting to be in the home , so we just stuck to our guns in that regard . But you're going to get those problematic customers no matter what , and your presence isn't going to do anything . Maybe mitigate or ease the disrespect and they that may be removed , but the situation is still going to be there .
Speaker 4At the end of the day , we just chose the path of leash resistance and we just said no , we gave them what they wanted . Um , just to a degree . We tried to accommodate them as much as possible . But then you just realize , like all right , this is a client that's not for us , and we just make sure we look out what would have red flags that we might have missed on , so that way we know when this customer comes again next month , next week , next day , the next day . How do we avoid that or what can we put in place to deal with these situations ? And that's where we started sharpening our tools and figuring out what we needed to do .
Speaker 1That's a good point right there and I don't think you mentioned I don't think the language was the same on the first interview that you just said . You said there were red flags there . Can you just explain how did you discover what red flags were for certain clients that you didn't have from day one , that you have now at day 360 , whatever the day is now ?
Speaker 3From the beginning . You can tell with their mannerism . They can be condescending like you guys . Better mop the floors , or they may not want to give out their information , or they're penny-pinching . So they want a discount on everything and they try to talk you in . I will say most of the claims that we've had is because we negotiated our prices too far low and then they come back and complaining anyway . So now that we know where we stand , strong on our prices and our policies , and that makes everything flow . So , like the first year , up until maybe the end of December , we were in a constant cycle of doing cleanings more than it needed to be done , not getting paid appropriately or having cleaners for too long . And then , when we came up with our policy in place on how many hours we would clean a home until we charged additional and made things absolutely clear , that's when things started to get better for us and made things absolutely clear .
Speaker 4that's when things started to get better for us . And to piggyback off of that , some clients that we know are red flags . If you're coming from a company and you're saying , oh , I just left the previous company , you left for a reason , and that reason may be you and , like Jazz mentioned , the main thing for us was just understanding , like all right , this is the essence .
Speaker 2Thank you for tapping in with us again . As you know , we always ask if you guys can , please , please , go ahead and leave us five-star review . Go ahead and write something if you're enjoying what we speak about , if you listen to us week to week , please be sure to let us know that helps us to continue to grow and for other people to listen to our show as well .
Speaker 4We appreciate it . The estimated time for your cleaning . However , if the cleaning goes above this time , x , y and Z may happen . You'll be billed every hour at this set price and just let them know . Hey , this is the estimated time for the cleaning . That is not the duration , that's not the time that it's going to take .
Speaker 4Your home may require more work . This is the estimate based without us going into the home . So we try to also just put the emphasis on them . If there is a home that requires more work , can you provide pictures for us ? So that way we can , you know , give you an accurate quote , so we don't have to give you to run around and we can bill you accordingly . So that way we can kind of avoid those issues when they come to fruition . On the back end , those bigger homes and we mainly were seeing them for like our heavy duty , deep cleans , our move-in or our move-out packages those were the areas where we saw those problems . So then we tried to get on , put our hands on and get boots on the ground and kind of be proactive instead of reactive with those things , yeah do you think that ?
Speaker 1because I'm listening to what you guys are saying now . These aren't things that people , that myself or anyone could have trained you on right I could give you . I could give you my experience , I could talk you through it , but it sounds like some of these things you just had to go through and experience on
Mindset Shift and Business Growth
Speaker 1your own . What is changing your mindset from day one to where you are today ? Because I'm seeing the shift , obviously , but what's changing you guys' mindset ?
Speaker 3So the mindset shift is like beginning one . The main lesson you'll learn in the cleaning business is money lessons , and the last thing we want to do is miss out on money , having to pay cleaners more out of our pocket as far as the percentage , because they're working all the hours , so off rip . That's something we had to fix when cleaners didn't do , when they weren't sufficient in their job . We can't keep you for the next six months because they were nice and reliable . We had to have everything come together , as the mindset is just having those policies in place and not being so lenient .
Speaker 3When we stood our ground and had expectations , that's when things got better . And then , when they got better for us , that's when we realized it could be a lot bigger than what we were initially doing , what we initially thought we could do . The past couple of months I would say probably from like January to now we're like okay , how are we going to 10X this ? How are we going to move to the next level ? How many cleaners do we need ? How many VAs will we need ? What is our revenue for the year that we think we'll get to ? So we've been very intentional , specific on our goals and how we're going to get to the next level .
Speaker 1How are you guys strategizing your goals ? At this point you mentioned what they are , or some of them , but how are you guys sitting out strategizing like priority in your business ?
Speaker 4So that's honestly just coming back . And this is where we say we do everything together , just having those check-ins and seeing on a monthly basis , even on a weekly basis at times , what went well this month , what didn't go well . All right , the things that didn't go well , what can we do , what can we control to change the outcome ? There are some circumstances where we just got to take that one on the chin . But what are the things that went well ? How can we make sure that we continue that progress ? What are the things that went wrong ? And then how can we alleviate or what can we do to fix those things ?
Speaker 4And that comes from looking at your expenses tracking on . How many new leads did you get ? How much money are you putting into your marketing ? It's just a whole lot of other factors that contribute to it . But , like you said , it's not just the course and then you're fine . It does take some awesome work on your end . You have to make sure this is your baby , so you got to make sure you know what's going on . You're in tune with everything from a weekly to a monthly standpoint , especially when it comes to the numbers . For sure , especially with the leads .
Speaker 1With you guys tracking what you're doing , especially with the leads , with what you guys tracking what you're doing .
Speaker 3Were you doing that from day one ? Yeah , pretty much our budget for sure , how many cleaners we have where the leads are coming from , what looks good for the most part , and even if things went bad , our negative reviews . We did the numbers like we have out of negative we have three or four and it's like 4% . It's so small , but we learned from that and just figure out like how can we grow from that and how can we improve from our next point . So we do keep track of everything . We go back and look at our dashboard on launch 27 . What made us do well that month ? Why didn't we do well this month ?
Speaker 3And now that we're at a point where we're just going with no breaks , we're continue to hire , we're continue to put a marketing in . And that's where we were plateaued , where we were speaking to you and Janilka about we just can't get over 9k , we're just stuck . And then when Janilka was like what are you waiting for hiring ? And that really , just what are we waiting for ? So at that point , just for clarity , we were we had probably three cleaners on board and we were like we don't have enough work for them , why would we hire somebody else . So it's like , just keep hiring , but you don't even know if your cleaner is still going to be there , you may have to go back and hire to replace another one , which that was the constant cycle we were in .
Speaker 3So now we have six cleaners and we're now we leave it in their hands , like you got . You told us was like listen , this is contracted work , you're supposed to have full-time and we're supplementing you . So it takes the pressure off of us to give them full-time job and then also it just allows us to not fall behind because we lose a cleaner , whether they move , whether they're not proficient enough or whatever the case may be . And then we have to start the whole process over . So we're continually hired , because when you guys said always hire , we didn't know , we heard it , but it didn't like , we didn't know , like even after you hire , like my mindset is I hire someone yesterday , I'm going to hire somebody today too , just in case I have to replace the cleaner I hired yesterday . So that's the process that we're still continuing to go on .
Speaker 4So you got okay , go ahead . No , I was just going to reiterate that you just y'all just basically told us to get out of our own way A lot of the things you were saying to us over and over again , and we probably were popping in on a weekly basis on the live calls hey , what if ? What happens if the cleaner does this ? And on the live calls , hey what if ? What happens if the cleaner does this ? And it was the same message listen , let her go . If they're not showing what they need to show , you need to let them go .
Speaker 4But we just were in our own way and then just broke it down to us and was like listen , you guys , without saying it to us , she was like you guys are holding yourselves back , it's the things that you know , but you're just not doing . And that's where , once we really had that shift and just that mindset shift , that's when we really saw things take off , and that was , I'll say , the end of November , beginning of December , and we've gone . We haven't looked back since and we've just been continuing those practices and we see it paying off , literally .
Speaker 1Corey said . I'm convinced couples are definitely an additional cheat code . I agree we might be biased when it comes to the couple conversation . We need some more single people . Y'all Listen , I think you attract you obviously attract people that are like you . So we're a couple . When you see us on live , obviously I'm single tonight , but I think you attract people who are like you , which is why , when we come to Vegas , we like to meet up with you guys . You are an absolutely amazing couple . But one of the things you guys mentioned you guys mentioned you were at a point where you were plateaued right and , just for context , we worked with Jasmine and Quay for a couple months on a more intimate level . What made you guys decide to say I'm gonna reach out , we're gonna , we're gonna get this thing going . We need some more help . What made you guys do that ?
Speaker 3just looking at our numbers , december that was our highest month we got . We've made 13k in that month . So in January we were still like projecting eight or 9,000 . And we were like we know what we want to do but we don't know . I guess we were confused . Are we supposed to hire more ? We don't have enough work , what is it ?
Speaker 3So , just going back to the beginning , it's the mindset , it's coaching . That and what we discussed earlier is there's only so many ways you guys can tell us how to hire a cleaner and how to market . The information doesn't change . Since we've been here for the past year , the information has stayed the same . Nothing has changed .
Speaker 3So for us is if we have to either get creative or do better on our self-development or what we're doing personally . So we decided to invest in coaching , and that was coaching , and reading and podcast has always been the foundation , and that's what kind of got us here , and how I like to describe it is . You're sitting down watching Netflix every day and you work from nine to five and you don't do anything else and you decide to start a business and you have no self-development . Your business is only going to go as far as your self-development . So that's why we focus on working out meal prepping , staying in tune with each other , being positive , because it directly correlates with the business . So , just to answer your question , we just focus on coaching , and that really projected us to the next level .
Speaker 1And then I do miss those messages and those calls because I think you said I think the last one you guys said was you guys were at like 12 or 13,000 . I remember when we first started I was like we only need a couple months here , right , let's get you unstuck . And I think that's one of the keys about just getting that type of coaching is like when you're doing the same thing every single day , you have to have somebody come from the outside and look in the holes and be like all right , what's a's the gap here ? What are the goals you want to fulfill ? How are we going to fill these gaps and what are the next steps ? You guys absolutely did amazing during that time . You did exactly what we would expect you guys to do . So that's going to be a testimonial we're going to use right there .
Speaker 1So , where you guys are today , you mentioned hiring . You mentioned getting a VA . How was that ? How was that journey going ? Because people always ask us
Hiring Help in Business Growth
Speaker 1. We was on a live call the other night and somebody was like when's a good time to hire help , right ? So when do you guys feel like it's a good time to hire someone to come in and help you in your business ?
Speaker 3When you know what you're doing for the most part when you're comfortable .
Speaker 3We hired one of ours last month or two months ago , so at that , that point , we had like our policies in place . We knew how we wanted to do things , so I felt like it was perfect timing . Could we have hired her a little bit sooner maybe ? Because I feel like at that , like now that we were training her , we have to put our policies in more . It has to be more clear . Like there's no gray areas . It's either yes or no , this or that , that , that is it . So that actually helped our business with training , because things have to be in order . But I think once you get comfortable with the business , I feel like if you get a BA too soon , you're still learning your business . But now I feel like it's perfect timing because we have everything in order and we can just tell her to do X , y and Z rather than us learning at the same time .
Speaker 4Yeah , I was going to say , corey , you mentioned a cheat code . So it's tough for us because it's two of us , so we bounce balance off of each other , bounce off of each other , rather . So it's tough . But I'll say , like Jazz said , one thing to mention is when you have a good grasp of the business , what's coming in , what you expect to go out on a monthly basis . That's probably the time when you have everything in place and , of course , you have somewhat of your SOPs in place where you could turnkey and you're able to teach them what you need to know . You don't have things down or in place , or concrete rather , and you're just winging it . That's not the time to then expect someone to come on and hit the ground running in terms of the VA .
Speaker 1Okay , what type of tasks do you have them ? What was the biggest ? I don't want to think about tasks . What was the biggest relief that hiring a virtual assistant gave you guys ?
Speaker 4sure , a release from the fluff , the when I say fluff , meaning like the excess a cleaner can't get access to the home , they can't get in the home . They were dealing with that sending a text message , making sure cards are on hold , making sure if a card isn't on hold , reaching out to that client , just like the back end stuff , you know anything else . We wanted to gradually get them on the phones and taking on leaves . Of course that's , that's what you go , they strive for , rather , but we just want to start off with the things that we can release off our plate .
Speaker 4That's not like the extras , things like I don't . I could go down and go down a laundry list , but I'm like the fluff , like , uh , competitive research , marketing . We've grabbing all a lot of real estate agents just within the area , within the regions , just to send some marketing to them , having them just track those , get their information down On Facebook , doing the marketing there , just reaching out on the groups that have for cleaners , the groups that are moms looking for cleanings , just a bunch of different areas , but mainly the marketing , the competitive research and a lot of the fluff on a day-to-day basis .
Speaker 1So the VA kind of gave you back your time . Yes , between the VA and Tidy .
Speaker 3Track yeah Tidy .
Speaker 1Track . We got to add some context .
Speaker 1We got to add some context here because this is going to be a testimonial . So , if you guys don't know , we got about 77 people on youtube and we got a couple dozen on instagram lives . How do you track as a crm that we own ? We haven't discussed it really externally outside the community and jasmine and quay were one of the first people to hop on right . We we were working with you . We knew there were a lot of gaps that this would fill for you guys . So it's essentially a I'll let you tell you know what from this point . They know what it is . I'll let you take it from there . So how have you been using that CRM to help you guys manage the business and how has it helped you ?
Speaker 3Yes . So with TidyTrack it organizes our leads . So we have we organize our leads in categories so any call that comes in , if they do not book , they're sent through an entire workflow where they'll get a text the next day , two days later they'll get an email . Three days later they're going to email . So it keeps going and then , after they finish that automation , they'll go into nurturing , where , how to organize your home , how to keep your home tidy , things of that nature . If they do decide to book with us , they go into active booking campaign and then , if they complete their booking , we give them emails on to get them onto reoccurring and so on . So that has been extremely helpful because we were doing that manually and we have a bunch of contacts , so just doing those things manually was just really a pain and now we don't have to do that . So that really helps because it keeps our name in their minds , in our contacts' minds , whether it's email or text . So that has been helpful . Also with getting reviews , we have an automation for
Marketing Campaigns and Business Automation
Speaker 3that .
Speaker 1Sending out marketing campaigns Are you guys seeing more reviews coming in .
Speaker 3Yeah , we're seeing more reviews come in , more people responding . If they didn't book with us the first day , they'll respond and say hey , I'm actually still interested , I just need a few days . Or they'll use the coupon code from the email that sends out two , three weeks later . That we would have never done previously because it would have just took too much thought , work because everybody's on a different level . I think that was the main thing , yeah , and I was going to say that's money that we spent .
Speaker 4I think that was the main thing , yeah , and I was gonna say that's money that we spent and that was the main thing , um , from our coaching that I think I mentioned to you , anthony , just the on the leads that we , or the leads that we spent money on already , just going back and nurturing them . That's money that's spent already and you , like jazz said , with 1300 leads it gets lost in the source or we don't be . We're not able to contact them as often as we would like . Withack , we're able to keep up with them on a weekly basis and keep nurturing them . When deals come out there , they get in contact . We had a lead yesterday that was just a client that booked with us months ago . We thought she just left the service , but we looked at the text thread on TidyTrack . She's been receiving a lot of lead , a lot of discounts , a lot of promo and things of that nature and she booked with us again .
Speaker 4So just something as simple as may seem simple , but it's just constantly . We're always looking for new ways to get leads . Being that we're not from Vegas , we don't have the family out here , we don't have ties to people that we know , so just being able to find another resource , like we don't want to put more money into Google local services . We can go back and reach out to those clients that we already had that we service , because that's still leads that we already paid for . So we can just go back and reach out to all of them . Even if you only get one or two bookings , that justifies everything . And of those one or two you may have three or five more . That sort of text Okay , maybe not now , but in the near future and we're in their mind . That's half the battle . So we found that amazing for us .
Speaker 3That's how I knew it was like the first , because I think we had it for a month or two now and we got a booking from someone who booked with us last April or May and I was like , oh shoot , like I forgot about her . It really comes in handy for that .
Speaker 1That is a testimony from them Wasn't prompted . You guys want to know more about Tidy Track . The link will be somewhere on this page or on . We haven't even spoke about it publicly yet , but hey , people know now . So we have a CRM , and so one booking essentially pays for the whole month , and so that's the way we think about . That's the way we think about those softwares as well . If it's able to get you those leads that were just sitting there dead and it's able to book them for you or at least get more reviews and get more clients in , it's already done its job . That link will be somewhere on the page , somewhere , happy that it's been working out well for you guys . But there was another thing I was going to go into in regards to just there's some questions coming into the chat too , on Instagram as well as YouTube , but your experience with Tidy Track has been absolutely amazing . It seems like you guys are doing well with that . But in regards to automation and running your business , I know you guys , didn't you just travel somewhere ?
Speaker 3Yes , we always . Yeah , we were in Arizona over the weekend , Friday to Sunday night . Last month we were in Jamaica , Last week he was in New York . So we've been doing a little bit of everything , yeah .
Speaker 1So I'm curious you guys are like us , you guys love to travel . But how are you running your business from jamaica or from new york and you guys are in vegas ? How's that transition been with the business ?
Speaker 4still goes , especially with tidy track , made things a lot easier just in terms of that communication . And then all time on top of that , the va having her definitely come definitely comes in plus . Just to let us know , just to be there to handle the fluff . If a fire needs to be put out , then of course we'll be there , but especially when she's still , we're still bringing her along . So hopefully when we do this call again , she'll be hit the ground running . We're able to go anywhere and everywhere . But with the va and tidy track it makes things a lot easier for us yeah .
Speaker 3So it's interesting because we'll be like on vacation somewhere and we'll look at all the bookings that are going on the app and be like , wow , we just got back 20 hours . It'll be like a day where there's like 20 hours of clean or some crazy number . We're just looking like , wow , we're just sitting at home watching a movie or whatever .
Speaker 3That has been really nice . So what made us really push to get a VA is because when we went to Jamaica for our honeymoon we were on an excursion in the water . We got back on the phone we had five missed calls , we're like what is going on . We need a VA . The great thing about it is it still runs on itself . Everything goes well , everything is good , you can still travel . We're not there anyway . It works out well .
Speaker 1You guys aren't leaving Jamaica to go back to Vegasgas and go to somebody's house not at all . No , not at all , not at all and for those goals so we know that .
Speaker 1We know the automation stuff is working . What's working right now for you guys on the hiring side ? So I know when we started working together that was one of the things we were like . You guys got to focus on hiring . So what's working today for you guys ? That people are listening , that they could take away , that it may work for them or it may not , but what's your experience so far ?
Speaker 3Don't skip any steps . So in the beginning especially , we were skipping test cleaning because we thought the resume looks good , the references pan out , and then we will skip the testing because everything looked good and then it came back to bite us . So all those steps are important Reach out to the references , background check , don't skip anything . It's very important . But what we actually do ? We have our test cleaners at our house . They don't know who we are . They even come to clean our house . We call it undercover boss . They have no idea . We're just testing them out to see how they're doing , because even though we have people here that we can probably give a test cleaning to and sometimes we do my friend out here , we use her apartment as well .
Speaker 3She'll give us feedback . But personally , we just like to see how's their personality ? Do they do a walkthrough , do they introduce themselves ? What are they ? What are they bringing to the job ? Because it all ties in together , because initially we were like they clean good , but their attitude wasn't . It wasn't good . So we're like they clean good , just hiring them , and then't it wasn't good . So we're like they clean good , just hiring them , and then you realize . No , that matters too .
Speaker 1That translates over Yo . What's going on , guys ? Did you know ? We own a seven figure cleaning business and we use that business in order to pay off $114,000 of debt . We use that business to help us travel more , save more money and eventually become financially free . If any of that sounds good to you , check out Cleaning Business University , where we teach you how to launch and scale a six now seven figure cleaning business , and the best part about it is that you do not have to clean homes yourself . I know that sounds crazy , but check out Cleaning Business University . We give you more in-depth information about that . Check it out and we will see you on the other side .
Speaker 3It translates over to customer service , how they deal with clients , how we communicate . So now you have to be a good cleaner and also have a good personality and be professional . So that's been working really well as far as the test cleanings and just seeing who they are , along with our hiring process and just continuing to hire . So we hired someone last week , probably two weeks ago we hired another cleaner and we've really been ramping up .
Speaker 3So we hired someone last week , probably two weeks ago we hired another cleaner and we've really been ramping up Like we're interviewing this week again , like we just all go no break .
Speaker 1So where are you finding your , where you find the majority of your people out right now , or where are they finding you ?
Speaker 4Indeed . Yeah , that's . That's probably where we get the most recruit we do get a few on Facebook . Here and there we get a few applicants , but Indeed is the main source .
Speaker 1What that's the one that I hear all the time is that people don't feel like Indeed would be the place to find a cleaner , but in our experience , usually our most professional cleaners come from Indeed . Have you guys experienced that as well ? Absolutely .
Speaker 3Yeah yeah , you get a little bit of everything . We're right near the Strip , so we get a lot of hotel cleaners who also have their own business . Sometimes they have their insurance . You get a mashup of everything on there , which is nice and literally what you're saying is . In the beginning it was like on Indeed you'll find cleaners , but you'll find everybody on there a little bit of everything .
Speaker 3So that has been really helpful . Also , on Facebook , our VA , she actually posted today on Facebook groups just on cleaning companies , on employment groups , just to post our job ad and our phone number and to apply on our link on our website . So that's been another source that we've been using as well , but indeed has been majority of our hires .
Speaker 1OK , and what about the majority of your client base ? Where are they finding you guys at ? Are you guys doing like any cold calling or door knocking or hanging up flyers or anything Like where majority of people finding ?
Speaker 4that was the first call when we were optimistic we're gonna go to every house in the neighborhood .
Speaker 4We're gonna do I watched our interview everything is um , pretty much um , from google local services and , like um we mentioned earlier , we have a lot of those clients that we serve excuse me , service their home , or we have their contact information , so we just go back and just file through , shuffle through the pile , reach out to them again . We'll reach out to some marketing on Facebook . We have that next door a little bit , but the majority of the bulk is coming from Google Local Services .
Speaker 1What do you guys see the business looking like in the next ? We're only a year in right now , but what do you see the next six to 12 months looking like for you guys ? What's the vision , what are some of the larger goals ? Because I tell people , a hundred K is becomes the floor . Once you hit that , you feel okay , I made it , now it's what's next . Do you guys feel like that same way , like what's next now ?
Speaker 3Yeah , absolutely , because 100K when you get there doesn't seem like a lot . When you get there , what's the next point ? Like how do we get to a million , how do we get to 500K ? We actually were talking about it in Arizona .
Speaker 4I'll dabble a little bit
Entrepreneurial Community Support and Growth
Speaker 4. So far we've been looking at the momentum from the start of the coaching , which is January 1st , to now . A lot of that is a testament just to us sharpening our tools using the information that was given to us from the coaching . But the goal is we want to fall in the 150 to 175 range . It's our goal for the close of our second year .
Speaker 3That's the goal , that's the ballpark that we want to fall into yeah , so we really came up with that number based on how much we would have to average for the next couple of months , which goes between anywhere between 13 and 16 K , which is , feel like , is doable with the route , the rate that we're going now , however , I got my hands into that book . The 10 X is easier than two X and I'm like we can do more than that this is .
Speaker 3I'm not knocking it . Yeah , we may have to revamp those goals , but that's definitely our goal for now , and then we may come back and tell you guys something different .
Speaker 1So how are you guys trying to ? I know we see that a hundred K as like the big goal and then once we get there , it's like what's next ? Are you guys worried about the fear of just overextending yourself at any point , where you always like what's next ? Because that's something that I feel like I personally fall into . I'm always like what's next and I got another baby on the way and it's like I can't say what's next again . I need to take a step back . So are you guys have any fears of just that grind hustle culture , which part of it was my fault ? A little bit , but you guys fall into any of that . Your vacation , the phone ring I got of that . Your vacation , the phone ring I gotta get this . I gotta do some marketing , I'll do some leads you see , we were um monday .
Speaker 4Yesterday was my birthday , but saturday we were still reaching out to you , going over things like just it's okay if we mention this and I'm like vacation because of lifestyle . It's the benefit of being with her . We do everything together , so it never feels oh no , we're stopping fun to do this . Everything that we do is fun , so we do everything together . So it never feels , oh no , we're stopping fun to do this . Everything that we do is fun , so we do everything together so it doesn't , we don't look at it like that .
Speaker 4It's just a mindset for us . I can't speak for everyone , but yeah but we don't look at it . Ah , this is too much . It's not . What's next ? Let's do it all like .
Speaker 3We want some more and I think too is like we focus on the model of the company is we're delegating everything . So it's said it earlier if Quay and I were cleaning these houses , we wouldn't have made it past a month . But the fact that we are delegating and we're hiring a VA , the goal is to , so we can be behind the scenes more so , and have our VA take over . She trains the next VA , and then so on and so on . So it doesn't . That's . What we're aiming for is to automate it on our end and limit our schedule , but even now , like what we're doing , it doesn't take a lot of time .
Speaker 1It doesn't Give me an estimate how much time did you put into your business and we're not talking about thinking about the business , because that's 24-7 . But how much time do you guys feel like meaning calling someone , texting someone not even the SLPs and stuff just actually doing the business Like two ?
Speaker 4hours a day . I would say yeah , probably like two hours .
Speaker 3But the thing is , now that we have a VA , we're spending more time training her . Yeah . But we know that'll pass .
Speaker 1But other than that , like a combination about two and that two hours includes training the VA would probably change .
Speaker 3Now we're letting her loose , so it's been a lot less .
Speaker 3So she just texts us when it's needed , but initially , when we were training her , probably four hours a day , depending on the day , what was going on . But now that things are , now that she's more independent , she's been able to answer those calls for us and we can go about our day and not have to worry about someone wanting to leave a tip or the cleaner can't get into the home . Those are things that she's handling . So that has been really helpful . So it's really reducing our time , and that's what we're working for is to reduce , is to get our time back .
Speaker 3And that's the beauty of the cleaning model is , even though because guilt comes with it You're like , oh goodness , like they're cleaning , they're there for some , but they get paid really well . So that is like the beauty of it , because we're not . We want we tell our cleaners you'll be compensated for your time and your work . That is something that we will never cross boundary , what you'll be . So we want to make sure that our business is light and everybody feels like they're respected and they're in a good work environment do you think your ceo of your company says damn , I feel bad , jasmine and Quay are working here .
Speaker 1You think your CEO says damn , I feel bad that they're sitting there getting paid right now , man , not mine or your principal or your superintendent , or work harder , seriously not at all so one of the things I love about you guys that I posted this video earlier . But you guys are always on a community call . You guys are always providing value . You guys are always even just sharing game and getting information , and you've been in the community since you've joined Clean and Busy University . What has made you guys stick around for so long ?
Speaker 4Honestly , just being around like mindedminded people , like-minded entrepreneurs . This is a new space for a lot of people , and us as well . Not as much now , but just being around like-minded people that have the same common goal is a benefit . Man , it's just being able to collaborate with other people , being around in a community where people are just trying to help and everybody's trying to be there for each other . That's pretty much been the benefit for us . For me , it was just a research tool for me , especially in the beginning , going back . That was like the Bible , going back and looking up anything and everything , any question that I might've had . It was in the community , so I was able to research there . So initially , jasmine was engaging with a lot of people , giving feedback , especially once we started doing interviews and things of that nature .
Speaker 4But , everything is there , it's just a platform where all of the information is there . Any question that you might have . All you have to do is just do a little research and just search it up . It is there .
Speaker 3Yeah , so much information in there . When we first started , we were in the group for hours just looking at old posts , documents , videos , whatever it was just to supplement our learning curve , and I always say it's like how you show up for one thing is how you show up for everything . So it was important to really engage and not just ask for questions or requesting for things , just hey , how's business going , introducing ourselves to other people , and just stay involved because you know , really conscious and mindful , who we spending our time with and what we want to surround our time doing the CBU community . They're like our friends , our cousins , everything . Because we have to stick together , because it's , you know , times when it was difficult for us .
Speaker 3I love that chart that you went over the optimism and then it goes up and down . It was like in the beginning we were really ecstatic and then it got hard . And those times it got hard we would literally it came on right on time . Every time we would have a coaching call and we're like you know what ? We got it ? We got it because either you or janilka or cory janice anybody in community could say something , and we're like you know what stick it a year , make it to a year . How's that gonna go for you ?
Speaker 3Everybody else has dealt with this is growing pains . This is what you're you . Everybody else has dealt with . This is growing pains . This is what you're going to go through . Everybody has dealt with this . So it's not that the business model doesn't work . You just have to be prepared and work through the hard times . Anthony , I always thank you for saying stick it out a year , because sticking out a year , that's something that we really sure like we thought about and we really say let's listen , let's do it a year and see how it goes and we're here a year .
Speaker 1We're like , I guess we can do this for another couple years , I guess we can do another year now keep it going you make it through that first year and then you're like you know what one star review wasn't ?
Speaker 3you said , I think you said like four or something like that .
Speaker 1You're like that one star review . That first time I got that negative review I probably cried , but now it like water under the bridge , I learned from it . So kudos to you guys for sticking through that first year and obviously going to be doing
Advice for New Entrepreneurs
Speaker 1big things . And I appreciate both of you guys for being in the community sharing . And then somebody hit me up the other day . I was like yeah , jasmine reached out and just said what's up , and I was like I didn't even know that you guys did that .
Speaker 1So appreciate you guys just reaching out and just extending your arm , because I do know that when we started seven , eight years ago , we our community was not this community that we've been able to build , and it was us trying to figure out a lot of it on our own . So I know there's other people in Europe that was in your position a year ago that's still trying to get to that year point . So I appreciate you guys just sticking it through . Now I do want to . I want to shift gears one last time and just ask you guys , just some , if there was , what would be one piece of advice you would give a brand new entrepreneur starting from ground zero . That heard your voice tonight . Trust the process .
Speaker 4I think the world will take the highs of the world , will take the highs of the highs , the lows with the lows . We did everything that we did on the six figures that we made . We did it with so many mistakes I feel like every entrepreneur says that but we did so many things where we knew we should have pivoted or we knew , all right , listen , they told us not to do this , but let's just try it anyway . Got burned . It was like all right , maybe we do it the other way , but it was so many mistakes that we did and we still got to where we got to , just by persevering , just pushing through . Lean on some people in the community . It's a lot of people out there no-transcript .
Speaker 1What are some books or podcasts that you're currently consuming that could help ?
Speaker 3somebody else out . Yes , 10X is easier than 2X . That's something that he's finished reading .
Speaker 1I'm currently reading that has been I was about to go grab it , but I don't feel like getting it what you want me .
Speaker 4I don't get a number .
Speaker 1I'm here somewhere . Keep going , I don't want to distract you .
Speaker 4Oh yeah , who , not how ? Secrets of a Millionaire Mind .
Speaker 3Dave Ramsey books like everything Secrets of a Millionaire Mind . Dave Ramsey books like everything , like personal development is everything . Because , again , just to go back to what we were talking about before , the information , I had to do another show .
Speaker 3Just in case they need to see . Yes , so personal development is everything . It literally goes hand in hand with your business . So if your personal finances are messed up , the business finances for sure are going to be messed up , and everything . Keep reading . Listen to podcasts . You don't read . Listen to Audible . Listen to podcasts your podcast Donnie David Shands , like whatever . You can just be mindful of what you're consuming every day , because you're going to be exactly like the people you hang out with . If you're gossiping , if they're gossiping every day , you can be gossiping every day . If they're smoking , you're going to be smoking . If you're drinking , that's what you're going to be around . So that's why , when we surround ourselves in the community , it was important , because we need to be around like-minded people and be more intentional with our time .
Speaker 1So yeah , read your books . We can't wrap it up no better than that . Again , appreciate you guys .
Benefits of Eight-Week Coaching Program
Speaker 1One last thing if there's someone on the fence right now because we're launching this eight week coaching program and we've done it we've done it a few times If there was someone on the fence right now , if you had the ability we wasn't offering this when you guys came on board , but if you had the ability , we wasn't offering this when you guys came on board , but if you had the ability to work with us for eight weeks when you first started , do you think it would have been helpful ?
Speaker 4absolutely , absolutely , without question , we . It's just so many things , so many gems that you can get . I'm speaking , I'm biased , but we did three . We did three months with you guys and the numbers that we did were we , it was astronomical . We improved by a couple of thousand Charts like this , literally . It's the hockey stick . Grow for me , definitely , definitely , especially if you're on the fence . I would absolutely do it If we can go back and start .
Speaker 3we all want to , but if we could start all over again and start from the beginning .
Speaker 4We would definitely do an eight-week course and just to start , just because you're going to sharpen your belt , sharpen those tools , everything you just studied , now you can put it into fruition and ask any of those questions that you're unsure of , certain things that you're not too sure of . When we went to the community and did the research , you could bypass that .
Speaker 3Yeah , and that's the thing too , like when you pay for coaching . It's an investment . You're paying to get your time back and paying to pick your brain and get knowledge , so that is invaluable . And also having you guys just to look at whoever's company it is our company and just say what are you doing wrong , and that alone just takes you to the next level . It's an investment in yourself . So don't think of it as an expense . The course is an investment . Everything is an investment . It's going to pay off in the end . So definitely go for it .
Speaker 3And the people who were questioning last year should we start it ? We didn't have the confidence . It's always what if it doesn't work ? But what if it does ? Or I find a lot of times when I find even myself making excuses . Are you able to go to gym today If you say five excuses or five reasons why you can't say no before you say a reason why you can say yes , it's an excuse . Work harder and do what you can do . Make it priority . Whatever it is you want to do , you can do it . You just have to get out your own way and work for it .
Speaker 1There it is , man , appreciate you guys' time tonight . I don't know if you got a couple minutes . If you guys got any questions , I could run through a few of them as we were going through the conversation . You were answering the question , but someone asked um . Andrea asked how'd you guys find your va ? Oh , I forgot , we found the va for you see , that's the thing about working with us . It's like we could . This reason we had a whole va company . So , yeah , we helped them find their va .
Speaker 1Then they interviewed them and they trained them and did everything . I'm not taking any credit for any of that stuff . I think we found them from was . There's a Facebook group that we use that has it's called Philippines VAs and there's another one on Upwork that we use . But essentially it's the same way we find our independent contractors interview process . We listen to the recordings and then we sent them over who we thought was adequate and they took it away with it from there . I forgot about that . My bad , I forgot about that . So what else ? What other questions we guys got ? So we got va business . We got the va . Andrea asked the name of your company . You can share that if you want . It's up to you guys .
Speaker 1I'm made for las vegas it doesn't really matter I might just take that out anyway so somebody asked about how do you do your cleanings in your home undercover ? Haven't they seen ? Seen you during the interview phase ? I don't think Carla . I think she might be new , but go ahead , I'll let you .
Speaker 4The interview is over the phone . Usually I'll do the interview . My voice is pretty distinct . It's hard for me to hide my voice , but the jazz will do the walkthrough with the cleaner once we have them here . So I'll do the interview process while I'm walking through , tell them the ins and outs , whatever , follow up with the references and then we'll communicate with them via text , set up the test cleaning and then from there , they'll come in .
Speaker 4If it is the same person like , let's say , I have to be in a home , I may put on a different voice to try the best of my ability . She's the queen of disguising her voice , so we'll do things like that just look , we'll hide our mail people , because we live on the west coast .
Speaker 3Now people , they can recognize the New York accent . I don't know how , but that's probably that's why we do disguise our voice but hide our mail , just so they don't pick up on it . Even a one cleaner she did tell us she knew , but it was like it was just water on the bridge . It just kept going on from that . But it has been helpful having them come to our home .
Speaker 1How do you think she knew ? I'm just curious curious .
Speaker 4I'll answer that she wasn't a new cleaner , so it was a clean one where I just wanted to see her work , but her and jazz they on the phone and they'd be gossiping and oh okay , just told me , cleaners like that , but they are still called jazz and they'll elaborate now .
Speaker 2She'll go in depth on the cleaning but I was like it's gonna be hard to disguise it from this one .
Speaker 4She knows the ins and outs and sure enough , I think she texted us probably like a week later I didn't know that was your house .
Speaker 3Yeah , and then , yeah , we're just like yeah , we like to test you guys out . This is what we do . Sometimes you're going to a client's or family's home that we know and test you guys out . Yeah , so yeah , she's fine now , because she said uh , a client told her she someone left a positive review about her and left her name in the comments . So she went online and she took a picture . So that's how .
Speaker 1Yeah , got it , got it . Do you guys ? Do you guys mainly do residential ? Do you do any commercial at this point ?
Speaker 4Not at this point . No , that is something that we're trying to look into . Maybe tap in with the Tickens and just see what that would look like from us , because it's only going to speak to more growth , and that's the one thing that we do love about the cleaning business . We haven't even really scratched the surface . Really . This is just all residential homes . We haven't dabbled in the carpet cleaning , we haven't done commercial , we haven't really dabbled with real estate agents . We haven't went into any homes or apartments nearby to try and see if we can get on board there or get into those buildings .
Speaker 1So it's still a lot of avenues , a lot of ways for us to pivot , which we love , honestly yeah , you guys , like you said , the tiptons if you guys don't know whoever's watching tipton's , just another couple in cycling at busy university and they started with residential and then commercially just started hitting them up . So that would be an excellent pivot for you guys to go into as well . Nobody asks phone service . What phone service do you guys use ?
Speaker 3Oh , now we're using TidyTrack . That has been a new changer because we're able to go back and listen to call recordings and we can see if customers open the email , if they're getting the text messages . So we switched over from Grasshopper to TidyTrack .
Speaker 1Listen you mentioned Grasshopper . You were mentioning emails . You were mentioning text messages , you were mentioning automations . Literally , tidytrack took all of those four different platforms that you would have been using and put it into the same platform . Let's go . Link would be somewhere on this page as well . So no , I appreciate you guys . I think you guys had some family on here . I don't really know if they were family or not , but- .
Speaker 4They most likely were LaShawn , that's Mom . Dukes , that's my mom , hey Mom .
Speaker 1You got to give me a heads up If Mom is listening . Number one , miss LaShawn .
Speaker 3My mom too , yeah .
Speaker 1Okay , we got the whole family here . So , guys , you've raised some amazing people . Moms on both sides , dads on both sides . We met them in person . Every time we go to Vegas we send a text message . You guys don't know much about it . We like to be in our own world at times , but every time we go to Vegas they show us love . You raise some amazing kids here . I appreciate you guys . Meet the parents . They're all back home , right ?
Speaker 4Yeah , they're in New York .
Speaker 1You guys are from our area too , man , so this has been a fun one . Appreciate you guys being on . Is it any last words that you want to leave with our audience , or anything you want to say ? It's up to you guys .
Speaker 4Anything powerful , yeah , I'd like to speak I've definitely just for anyone that's on the sideline . You don't know what your niche is or your field of expertise . I knew entrepreneurship is where I wanted to get into , but obviously as a teacher it restricts you in a sense . But just find what it is , educate yourself . Podcast , read books . I was a fly on the wall in Dave Chan's morning meetup group for a while , just waiting for my opportunity but also being prepared when I do get the opportunity . So definitely just do what you can do , control what you can control and get in the game man .
Speaker 1Get in the game .
Speaker 4Get in the game you can't learn sitting on the sidelines . Can't learn nothing sitting on the sideline , man .
Speaker 3Yeah , Definitely just want to give you your flowers , and Janilka she was here too . You guys started an amazing community and I never felt too shy to ask a question between the community calls and asking questions online on the group . But it has been a great experience and just what you guys are teaching us is really a gem Like just reading this book and just how we're giving , how we're not doing the work . That alone is just that's just a step up , even if it seems like really basic . But that is really just step up from starting your own business and doing everything from scratch . I've started a business before and had to do everything and had to figure out how to delegate it . So this , the starting like this , is just really a step ahead , and you guys have been amazing with setting up the proper channels to get us ahead .
Speaker 1Definitely do appreciate that , and that's that is a major point starting something and realizing that you don't have to be the one to do everything yourself from the very beginning . So kudos to you guys . A hundred K in 12 months . You said about 13K in revenue a month . Right now , by the end of the year we're doing about , you said 150-ish .
Speaker 4No for 150 . No for 150 .
Speaker 1Write it down , put it on your board , figure out how you're going to get there and attack that goal . We're going to see you . And also Jasmine and Quay . Like I said , they are inside the community . I give them every time they want to call . I call them out because it's because it's enlightening to hear from people who have done the thing . I know you guys hear us all the time and then obviously we got other successful students as well , but they are in there sharing a game , showing up every single month , every single week whenever we have in the calls , and just providing value . So I appreciate you guys for always being there , not just for the community but for us too . It takes a load off of us letting feeling the community is in good hands when we can't show up . So when we got that second baby on the way , we're going to be tapping y'all on the shoulders . Let's go from behind the scenes . Let's put y'all on the main camera now , like I'm good .
Speaker 4You leave that to Jasmine . She got on me , if you notice the name I was like that's their last name , so we're both gonna be there all hands on deck , man . I'm going to the school years over , so anything y'all need , man , we are here for y'all now .
Speaker 1Appreciate it y'all . We're gonna see y'all
Appreciation and Engagement on Instagram
Speaker 1soon . I'll let y'all clock out . I'll stay on line for a couple more minutes , answer any questions that could that come in , jasmine . Quite appreciate you guys and I'll talk to you soon . Hopefully you give this a thumbs up and share with somebody . Man , I'm out of here . We'll see you next time . Peace . Instagram I am . If you want to do some extra credit , take a screenshot of your phone or if you're driving in the car , take a screenshot of your , your dashboard tag us tag us on instagram .
Speaker 1Let us know you are tapping in , so that we can repost you and show you some love too you can tag us at more than a side hustle podcast or at the heart your morning .
Speaker 2We have two ways that you can tap in with us we appreciate it thank you .