We dive into a debate about entertainment industry icons like Beyoncé, Jay-Z, Rihanna, and Ice Cube. What keeps them relevant—talent or business savvy? Tune in for a fresh perspective on lasting fame and cultural impact.
We dive into a debate about entertainment industry icons like Beyoncé, Jay-Z, Rihanna, and Ice Cube. What keeps them relevant—talent or business savvy? Tune in for a fresh perspective on lasting fame and cultural impact.
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Speaker 1:
Welcome to another episode of the More Than A Side Hustle podcast, where we help 9 to 5ers create more impact, income and influence. And apologies, I am extremely congested so I'm going to pass it up to my co-hosts.
Speaker 2:
Yes, thank you. Thank you for coming back to hear us another week. If you're watching us on YouTube, make sure you're subscribing. Thank you for listening in and go ahead and write us a review. And write us a review. Now I thought about okay, so what we're going to be talking about today is how we went on our anniversary trip or really any trip while the business still ran. Basically, I know that's a question that people have how do you step apart from that without being worried about the business? So we want to talk about the real, the tea of that. Then I just thought that generally, we have a topic that we discussed before and we didn't think about one.
Speaker 1:
There's always going to be a topic that we can discuss before.
Speaker 2:
You can go back to the Ice-T conversation. Ice Cube, not Ice-T.
Speaker 1:
So we were talking about before we get to the business. This is actually a business conversation. We were talking about what is a generational talent versus an icon. Are they the same things?
Speaker 2:
well, it became a conversation of how it's difficult for some of these. We understand how it could be difficult for celebrities, actors, anyone really that are in that space to make it through 20 years. And those that have made it through 20 years, more than likely it has been because of business. That they're still standing strong or we still talk about them in some capacity is because of business. And I made the example of Beyonce. Well, she still has music out, but Beyonce, jay-z, rihanna and Diddy Before the mess with what's happening Diddy now, these are people that's made it through the years and Rihanna hasn't put out an album in a bit, but you know she has her Fenty and everything.
Speaker 2:
Diddy, his liquor, all these other things. And Jay-Z, he may get a pass because he's married to Beyonce, but he has business things as well, as opposed to someone like, let's say, bow Wow. Bow Wow was, uh, I may still call him an icon, if you will. He was the biggest thing out. There's many people that was the biggest thing out, but they just haven't transcended. Oh, another person like Mary J Blige. She was the biggest thing out. We still know who she is, but it's not necessarily new music coming out. I know she drops albums, things like that. So it was very hard, we were saying, to just make it through the years without at least having the business side of it. So the conversation came up about uh, ice cube, because one of his songs was on this morning. What song was playing?
Speaker 1:
yeah, so ice cube was. It was, uh, today's a good day. That song came out early, what 90s or something right, and I was just like, wow, it's like it's crazy to listen to someone who is who's been around for so long talk about I don't have to use my. You know, I don't have to use my gun. Today was a good day.
Speaker 1:
And I'm like he's been around for so long. You don't even think about him in that aspect, and that's how this conversation started to come up and I had said I was like well, he's not really relevant today.
Speaker 2:
And you were like what do you mean? He's not relevant today?
Speaker 1:
Well you, were talking about in terms of age, demographics.
Speaker 2:
So what makes?
Speaker 1:
someone culturally relevant Is you were talking about in terms of age, demographics. So what makes someone culturally relevant? Is it based on your mom knowing them and talking to you about it, or do you have to be a five-year-old kid to know that Ice Cube even exists?
Speaker 2:
Well, there's two things you said culturally relevant versus just relevant. I was measuring relevancy amongst demographics and age groups, so not just us as black people knowing who they are in this day and age. So I was saying, yes, people 30 plus know who ice cube is, and the only way. If you're younger than that, and let's say 27 plus, sure, if you're younger than that you may know who he is, because on tbs they just showed one of those comedy movies he was just that he was in. Are we there yet those type of movies that he played in? You know, whatever, but you may not really have the understanding of this song he's singing to who he is. Now I feel that falls on us as people that are maybe 34, 30 plus and no one is. So I was saying relevancy and anthony was like, well, he just sold this basketball team, his company. It's not a team.
Speaker 1:
He sold one of his teams in the Big Three tournament, which is his basketball tournament for like $10 million. And I'm like you're making $10 million and making the news doesn't make you relevant. And I said I didn't even know he did that.
Speaker 2:
That was one point and one. You don't know a lot of things about a lot of things, but I Am I not.
Speaker 1:
Are we talking about just the cultural space? Or just the space in general.
Speaker 2:
The space. So he did that and you know about it because it was a business decision, that's the thing. So he did that right. And then I said have you watched the Big 3 game? He said yes, how long ago was that? Maybe three years ago? I haven't heard anything about the Big 3 in a really long time, and probably because the big three are for retired people as well. Back to age, back to knowing more about this big three because of so, if you Google Ice Cube, if you Google.
Speaker 1:
But who's Googling him if you don't know him? If you Google Ice Cube and type and go to news section, it tells you the last relevant article was five days ago. You know why? Because Cat Williams spoke about him. No, because Cat Williams spoke about him. No, because he's going on a Las Vegas tour concert.
Speaker 2:
Who knew that and who was going to that 30 plus year old. That's all I'm saying. I'm not saying he's not relevant to someone. Everyone's relevant to someone but when you think about really making an impact, transcending. And I'm not saying he doesn't do stuff on the back end. He could do stuff on the back end, but more than likely it's measured by things.
Speaker 1:
We know that these celebrities or other people are doing Jack in the Box gave him his own munchie meal, so they feel that he's relevant.
Speaker 2:
Yeah, so I'd say he's relevant. Well, that was the conversation and I still stand on. I'm not saying we don't know who he is. Well, that was the conversation and I still stand on. I'm not saying we don't know who he is, which I think certain people probably will not, but I'm sure those four people I mentioned at the beginning, a lot more people would know. Okay.
Speaker 1:
Yeah, based on their age alone, they're 10 years younger than him.
Speaker 2:
Is Jay-Z and Diddy 10 years younger than him. I have no idea, so I'm saying the other guy's name on my podcast.
Speaker 1:
Okay, name on my podcast okay, well, this, as I mentioned, I mentioned him in the business space not in that space, whatever, but I think the story was really around just transcending the business, yeah, so no one's going to be able to exist in music for unless you're unless you're someone like michael jackson, right where we only know michael jackson for his business, his, his music moves right because he died too young to yes we never even got to see Michael Jackson on the business side if there was any business things that were going on.
Speaker 1:
But these people who are younger, especially, they were like all right, we see what these other musicians are doing. And who was talking about Kid Rock? You know who, kid?
Speaker 2:
Rock is.
Speaker 1:
Of course they know who Kid Rock is. We talking about Kid Rock on the music side, but Kid Rock on the business side. Go look him up. I'm not even going to get into that whole, but we're talking about transcending generations. Our culture is seeing what these other, what these other demographics of people are doing and they're like how do I last for 20, 30 years and it's not going to be making new songs generally, it's not just music, especially now we got so many, so many ways to make this, to make the money that we want to make.
Speaker 1:
It's like we're not gonna be able to last 20 years by just making new songs. It's only so long that people actually want to hear about your music because you're not even relevant to the people who are like ice cube, ice cube.
Speaker 2:
He comes out with a song today and it's about killing people, like well, we're off, that we're not talking about killing people even if he come up with something today that wasn't about killing, how far you think it's going on the radio.
Speaker 1:
I mean think about, even if you think about jay-z and naz, they don't go as far as they used to because no like that's true. People like, oh, jay-z's not relevant to the culture anymore in terms of his music because he's not talking about big pimp, he's about now. I'm a billionaire. Here's what I'm able to do. Yeah, it just.
Speaker 2:
It's just different layers of conversation when it comes to how do you?
Speaker 1:
stay relevant for so long doing something different which I think is difficult.
Speaker 2:
I think it's difficult to do the same thing and stay relevant like just only music. I don't, it's really hard to just do that, yeah.
Speaker 1:
I mean, even if you just think about our journey, we were, like, you know, talking about the family stuff and then talking about the debt freedom stuff and then talking about the cleaning business. Now we don't. Now it's just like all right, now we got just the education business business, or maybe it's not even education business. Maybe we're talking about something else we're doing.
Speaker 1:
It's about the family more than the business stuff yeah like how do you transition over the course of those, those years to stay relevant and not to say you're not allowed to, you absolutely, you absolutely are allowed to.
Speaker 2:
But I guess whatever you do, you try to do it so that you do stay on top. Yeah, in any capacity. So all right. Well, I ask you, we're not haters here of him at all I said he was relevant, you said he wasn't.
Speaker 1:
I said he's not. I said he's an icon, you said he wasn't.
Speaker 2:
No, I didn't say he wasn't an icon. You can be an icon and not relevant. That's the issue too. Okay, that's a different conversation for another day.
Speaker 1:
So let us know, that was our little band, literally we have a conversation and it's about the business, and it's about culture and it's all infused. This is really what our podcast is about. We're talking about Ice Cube, the family man, ice Cube the. Ak-47 today we're talking about Ice Cube sending 10 million dollars, 10 million dollars, $10 million. I do know that $10 million basketball team.
Speaker 2:
Thank you, guys for coming back again. Be sure, be sure to leave us a review or subscribe wherever you're listening or watching us at. So thank you.
Speaker 1:
Have a good one. Appreciate you guys watching us. See you next week. Peace, peace, peace Peace.
