There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more, but let's first talk about domain names.
I'll start off by saying you can rank any site with any domain name. Within reason. Names should be memorable and easy to remember, and that isn't an SEO thing.
Listen on to get an idea of why you don't need an exact match domain, and why it is better to consider the branding aspect than a descriptive aspect of your domain.
There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more, but let's first talk about domain names.
I'll start off by saying you can rank any site with any domain name. Within reason. Names should be memorable and easy to remember, and that isn't an SEO thing.
Listen on to get an idea of why you don't need an exact match domain, and why it is better to consider the branding aspect than a descriptive aspect of your domain.
Phil:
Welcome to the opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO paid advertising and social media that impact you as a marketer. Also throw some of my opinion into the mix. There are a number of common SEO, misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords, into content, your keyword density, that link building is the only important SEO tactic. And many, many more, but let's first talk about domain names. I'll start off by saying you can rank any site with any domain name. Within reason. Names should be memorable and easy to remember, and that isn't an SEO thing. That's just a general statement from a marketing standpoint. Domain name should not lock you into a specific small segment of anything, unless that's ultimately your business plan. It's important to think long term, let's say that you are an agency and you're working with a specific group, and as you continue to evolve your business, you find that more and more from a different segment are requesting your type of work. And it's the similar kind of thing. Does your domain name keep you from being able to properly market? If not, then maybe your domain name, wasn't the best choice. You don't need to have your domain name, say what you do. It should just be memorable. John Mueller responded to a user about domain names recently and they asked what would be best. And he basically said, doesn't really matter. Let's just do one thing here. And remember that a name of a business and a domain. Are usually the same. And from a business perspective, a memorable name is better than a descriptive one. So let's do a little thought exercise here. The number one bookstore online is Amazon not books. The number one auction site is eBay, not auctions.com. The number one social network is Facebook. the number one search engine is Google. The number one residential real estate website is Zillow, not books, auction, social network, search.com. You don't need a descriptive domain. You need a brand building domain. This is what John wrote. There's no difference also. There's no difference. If you used saber tooth tedtalk.com, pick a domain name you can build on for the long run. Maybe you're doing web design now, but what will you be doing in five years? 10 years pick something that lets you grow or go with a domain name. That's more like a brand, which you can build out and which people can find you with directly. That would be my recommendation. creating separate sites for sub businesses. Ideas is a hassle merging sites is a bigger hassle moving domains is a house. All of these things, take a lot of time, some money and more go with something you want to keep for longer, which gives you room. There's no secret or public SEO bonus for having your keyword in your domain. And for those coming with, but there are keyword domains ranking. Well, of course you can also rank well with a domain that has keywords in it, but you can rank well with other domain names too. And a domain won't rank. Well, just because it has keywords in it. So folks really take the time when you're working with your domain. It's not too late to change it, but think of the branding behind it and build it that. All right until next time, have a great day.
