Almost any risky business decision can fail. One of the hardest and most important decisions we may need to make is when an important line of activity unravels. Should we cut our losses?
This lecture explores escalation of commitment. What drives us to lavish time, money and energy on hopeless endeavors? How can we stop things spiraling out of control?

The transcript and downloadable versions of the lecture are available from the Gresham College website: http://www.gresham.ac.uk/lectures-and-events/knee-deep-in-the-big-muddy-escalation-of-commitment

Gresham College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website. There are currently over 1,700 lectures free to access or download from the website.
Website: http://www.gresham.ac.uk
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