Street Farbrengen Episode 54 - Chabad: The Rebbe's PR Firm?

Zacharia and Reuven prepare for Gimmel Tammuz....

Why does it feel that Gimmel Tammuz is an exercise in renewing my membership in the Chabad club?
Is the Chassid's mission these days to promote the Rebbe?
We're only half way through the discussion on Legacy vs the Power of Self...