High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
Why Your Magazine Subscription Form Sucks and How to Fix It
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As publishers, all of us want more subscribers while cutting the cost of subscriber acquisition. But our own subscription forms are often our biggest problem!
During this session we talk about the 7 biggest mistakes publishers make with their subscription forms. We then look at subscription forms from multiple publications to show you these mistakes and how to fix them.
Whether you have a paid or controlled / free subscription model, this is a session you don't want to miss.
Subscription Form Mistakes
- Order forms with no sales copy / benefits.
- Too many screens to place a subscription order.
- Too many subscription options / offers.
- Showing a field for promo / coupon codes.
- Distractions on subscription forms (navigation, content, advertising, popups).
- Missing Google Analytics and remarketing tracking and conversion tags.
- Poor mobile friendly design and missing mobile payment options.
Learn more at https://nearviewmedia.com/
