High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
Why Your Magazine Subscription Form Sucks and How to Fix It
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Eric Shanfelt
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Season 1
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Episode 11
As publishers, all of us want more subscribers while cutting the cost of subscriber acquisition. But our own subscription forms are often our biggest problem!
During this session we talk about the 7 biggest mistakes publishers make with their subscription forms. We then look at subscription forms from multiple publications to show you these mistakes and how to fix them.
Whether you have a paid or controlled / free subscription model, this is a session you don't want to miss.
Subscription Form Mistakes
- Order forms with no sales copy / benefits.
- Too many screens to place a subscription order.
- Too many subscription options / offers.
- Showing a field for promo / coupon codes.
- Distractions on subscription forms (navigation, content, advertising, popups).
- Missing Google Analytics and remarketing tracking and conversion tags.
- Poor mobile friendly design and missing mobile payment options.
Learn more at https://nearviewmedia.com/
