High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
Switch Now To Google Analytics 4
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Eric Shanfelt
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Season 1
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Episode 13
On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I'm counseling all publishers to implement GA4 by July 1 of this year.
In just over a year from now, Google will no longer feed data from our websites into the current Google Universal Analytics And they will not bring over any data from the old Google Analytics into Google Analytics 4.
To see any trends or annual growth, you need at least a year's worth of historical data when Google shuts down the current Google Universal Analytics. That's why you need to convert now.
In this session you'll learn
- Key deadlines for converting to GA4 and saving data out of Universal Analytics.
- The biggest differences between Universal Analytics and GA4.
- What you need to do right now to prepare your site and your staff for GA4.
Learn more at https://nearviewmedia.com/
