High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
Fix My Website: Los Angeles Magazine
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Eric Shanfelt
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Season 1
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Episode 16
Watch as we take an in-depth analysis – on-the-fly – at the website of Los Angeles Magazine, a consumer city magazine. We'll identify what they're doing well and what they could improve upon.
In the analysis, we'll look at the design of the site to see how effective it is for content, advertising and audience development ... both for desktop and mobile devices. We'll also do some search engine optimization (SEO) analysis of the site and look at other technical factors as well.
You'll walk away with some insights that you can apply to your own publication website.
P.S. If you have a site you'd like to recommend for our next "Fix My Website" session, please contact us at eric@nearviewmedia.com
Learn more at https://nearviewmedia.com/
