High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
Simplify Your Advertising Model to Drive More Revenue
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Eric Shanfelt
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Season 2
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Episode 4
In this High Value Publishing session, we'll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including:
- Consolidating underperforming ad products.
- Limiting inventory / controlling supply and demand.
- Delivering differentiated value to advertisers.
- Having larger ad placements but fewer of them.
- Properly pricing products based on value delivered.
You'll see examples for simplifying website, email newsletter, social media, and programmatic advertising offerings. Publishers who modify their ad models in this way can significantly increase digital revenue within 12 months, even if they already have solid sales performance.
Learn more at https://nearviewmedia.com/
