High Value Publishing
Each week, 28-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. We'll cover revenue, audience and technology tactics including advertising, programmatic, SEO, social media, email, controlled and paid subscriptions, ecommerce, analytics, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine / association journal, a regional consumer / business magazine, or a local newspaper, each session will have something that you can immediately apply to your business.
High Value Publishing
7 Biggest Mistakes When Selling Digital Advertising
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Eric Shanfelt
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Season 3
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Episode 1
Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.
- The Wrong Products for the Wrong Client
- Too Many Products to Sell
- Faking It
- The Danger of Value Add
- Giving Too Many Details
- Not Closing the Loop with the Client
- Selling Magic Instead of Marketing
Learn more at https://nearviewmedia.com/
