The marketer is central to the success of any organization. Which is why the very first section of the Landing Page Blueprint (https://meclabs.com/course/blueprint/), before there is any mention of anything on the landing page, is about The Marketer.

Our latest guest described it this way – the five most important things in a startup or any creative process are people, people, people, market, and product.

That is just one of the lessons from the stories Paul Krasinski, CEO and Founder, Epicenter Experience (https://www.epicenterexp.com/), shared with Daniel Burstein in Episode #9.

Stories (with lessons) about what he made in marketing

Some lessons from Krasinski that emerged in their discussion:

• 5 most important things in a startup or any creative process – people, people, people, market, and product
•  Collaboration – there is no place for top-down management when creating something new.
• Stand back and let the magic happen

Stories (with lessons) about the people he made it with

Krasinski also shared lessons he learned from the people he collaborated with in his career:

• Don’t take things personally
• Humility and curiosity
• Power of relationships
• Don’t act like a rock star

Articles, podcasts, and a book mentioned in this episode:

Content Marketing: How to help subject matter experts come up with blog topics (https://sherpablog.marketingsherpa.com/content-marketing-2/content-marketing-how-to-blog-topics/)

Marketing Careers: 6 reasons to embrace a career in marketing (https://www.marketingsherpa.com/article/case-study/marketing)

Forensic Reporting on Marketing Campaigns: Dig deep to replicate your successes (and learn from your failures) with marketing and sales enablement case studies (https://sherpablog.marketingsherpa.com/marketing/replicate-your-successes-with-case-studies/)

The Second Mountain: The Quest for a Moral Life (https://www.penguinrandomhouse.com/books/217649/the-second-mountain-by-david-brooks/) by David Brooks

Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6 (https://www.marketingsherpa.com/article/interview/client-management)

The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 (https://marketingsherpa.com/article/interview/customer-psychology)

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About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing cours

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