“Structure an engagement continuum that attracts people with varying degrees of motivation,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage [https://meclabs.com/course/sessions/above-the-fold-psychology/].

In our latest episode, our guest shared the engagement continuum she has crafted for her company’s very complex product – a full-stack machine learning operation system. I hope you get ideas for creating an engagement continuum for your own offering from this discussion, no matter how complex or straightforward it is.

That guest is Maya Perry, Marketing Director, cnvrg.io [https://cnvrg.io/] (an Intel company).

Editor's Note: Unfortunately, there is a few minutes of static-y audio here and there in this episode, but stick with it. It doesn't last long. "Lo Nora" (you'll understand that reference when you listen to the episode).

Stories (with lessons) about what she made in marketing

• How to build a marketing program from 0 to acquisition – strategize, prioritize, and put in the hard work
• How to build content when no one understands your field – expert guests
• B2B buyers are people, too! 
• Be BOLD
• Learn as you go
• Roll with the punches

Related content mentioned in this episode

Momentum Marketing: How to get the ball rolling toward a purchase decision [https://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/momentum-marketing-toward-purchase-decision/]

The How I Made It In Marketing podcast from MarketingSherpa [https://www.marketingsherpa.com/podcast]

Negative Lifts: Turning a 25% loss into a 141% increase in conversion [https://www.marketingsherpa.com/video/webinar/negative-lifts-increase-conversion]

The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) [https://www.marketingsherpa.com/article/interview/long-term-growth-business]

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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