The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.

I have this dream that I can go into other peoples’ heads, kind of like the movie Being John Malkovich.

Friends. Family. Customers. Work colleagues.

And truly get that other perspective. Truly know what those people think of me, my work, our company, our offerings.

Unless my life becomes a surrealist fantasy comedy, this is not going to happen.

But the closest thing I‘ve found is seeing every interaction I have – with a customer, with a colleague – as valuable to me, a thing of value that I must exchange my ego to receive.

It’s amazing what you can do if you just get that darn ego out of the way.

So I loved reading this lesson in a recent podcast guest application – “Feedback is a gift and people are investing in you by providing candid feedback.”

I talked to Bryan Law, Chief Marketing Officer, ZoomInfo (https://www.zoominfo.com/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.

ZoomInfo is a public company listed on the NASDAQ stock exchange. It recorded $1.07 billion in revenue in 2022. At ZoomInfo, Law manages a team of 150, along with 100 different vendors and tech platforms.

Stories (with lessons) about what he made in marketing

Some lessons from Law that emerged in our discussion:

• Varied experiences inform a holistic approach to business problems.
• You can accelerate your career by identifying areas you are willing to take risks that others are not. 
• Life is too short to be in an emotionally damaging work environment. 
• Feedback is a gift and people are investing in you by providing candid feedback.
• We can all give way more of ourselves than we believe possible. 
• Make sure the people you work with know that you care about them.

Related content mentioned in this episode

MECLABS Methodology (https://meclabs.com/about/methodology)

Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)

Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Podcast Episode #14) (https://www.marketingsherpa.com/article/interview/franchising-and-marketing)

Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) (https://www.marketingsherpa.com/article/interview/team-building)

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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application