Look, let’s face it, our industry can have a bad reputation.
And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts.
But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being.
Sounds pompous, I know, but hear me out.
Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects authentically with people's experiences, desires, and needs.
So when I read this lesson in a podcast guest application – ‘marketing is often about showcasing human truths’ – I knew I had found a kindred spirit I wanted to sit down with and learn from Karuna Rawal, CMO and CRO, Nature’s Fynd [https://www.naturesfynd.com/].
Nature’s Fynd has raised $500 million in funding since its founding in 2012. Backers include celebrity investors like Jeff Bezos, Bill Gates, Al Gore, and Jack Ma; along with institutional investors like SoftBank and Blackstone.
Rawal leads a team of 17 across Marketing, Sales, PR, Innovation, Culinary, Business Development and Creative – plus three agencies. Startups run fast and lean, she says.
Here are some lessons from Rawal that emerged in our discussion:
Discussed in this episode
Craft an AI strategy that resonates with your customers' human truth. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa’s parent organization).
Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://www.marketingsherpa.com/article/interview/marketing-not-about-you]
Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://www.marketingsherpa.com/newsletters] free digital marketing course.
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