Marketing is about helping your ideal customer perceive the value your products deliver.

But before they can perceive that value, you have to create it.

When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024.

To hear key lessons and stories from building the company behind made that mattress, I talked to Jack Dell’Accio, CEO and Founder, Essentia [https://myessentia.com/].

Dell’Accio originally funded Essentia himself, investing $3 million to develop the products and build the brand. The organic mattress company is projected to surpass $50 million in revenue in 2024. He oversees the company’s 100 employees, but does not manage the marketing team directly.

Stories (with lessons) about what he made in marketing

• Innovation driven by personal passion can lead to extraordinary outcomes
• Keep pushing forward
• Educating consumers about the products they use and the impact on their health is crucial for building trust and driving change
• Find a strategic partner who understands your vision
• Collaborate to bring greater visibility to your brand

Discussed in this episode

Conversion Pro – In this episode, Dell’Accio emphasizes consumer education. The Conversion Pro expert in MeclabsAI [https://meclabsai.com/share/v1rYyjM1ZgieOa5] can help you understand how to optimize your marketing strategies to not only educate but also convert your audience effectively (MeclabsAI is MarketingSherpa’s parent company).

Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it [https://www.marketingsherpa.com/article/interview/entrepreneurship]

Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer [https://www.marketingsherpa.com/article/case-study/3-examples-marketing-is-teaching]

Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) [https://marketingsherpa.com/article/interview/strategic]

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application