The E in B.E.A.R. stands for emotions. Whether we're aware of it or not, emotions are predictors of what we do in sales. If we interpret feelings as negative, we'll avoid doing the things that make us feel bad. However, in sales, sometimes we feel bad about things we that are necessary for our success. In this episode, I'll show you how I reframe my feelings so that I can do the necessary things that were once outside of my comfort zone. Over time, those sales tasks that once made me feel icky have become more pleasant to do. I want that for you too!

Mentioned in this episode:
Dr Paul Ekman
Dr Ryan Brown
Dr Lisa Feldman Barrett
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Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight