Media Masters - Lawrence Atkinson

Hollywood PR Lawrence Atkinson has been responsible for generating the buzz around many of the world's largest blockbusters. In this in-depth interview, he explains how to get ahead in the movie business; outlines the latest innovations in fighting piracy, argues how British film can beat Hollywood at its own game... and shares his favourite anecdotes from working with the likes of Tom Cruise, Brad Pitt, Angelina Jolie, and Robert Redford.