Media Masters - Neil Thompson

With 33 years in broadcast journalism under his belt, Neil Thompson began rising with the larks in 1993, as part of the GMTV launch team, and has been a stalwart of ITV early mornings ever since. In this in-depth interview, he discusses the multiple attempts to rescue the “disaster” that was Daybreak - lessons learned which resulted in the wholly rethought “live, inclusive, immersive” approach for Good Morning Britain; examines the successful pairing of “two alpha brains” Piers Morgan and Susanna Reid, how their relationship works (both on and off-screen), and how viewers have embraced the tension - helping GMB make significant gains in the ratings war; and reveals how a typical show is put together... plus the secrets of Piers’ recent interview with President Donald Trump.