EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Oliver Knott on Providing Hope for Diverse Learners
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Oliver Knott excelled in school from childhood through university. No surprise there because Knott was lucky enough to attend one of the UK’s prestigious grammar schools, which set him on a path to success.
But – his brother, who did not attend the same school and struggled as a student, had a very different educational experience growing up. UNTIL – he was diagnosed with dyslexia which changed his life. And – Oliver’s life too. Dramatically.
By listening to our show today about this champion for dyslexic people - including his brother - you’ll learn about:
- How Knott used his schooling and his brother’s schooling to shape his early career and drives him every day at International Dyslexia Learning Solutions;
- Why Knott returned to the more financially depressed part of the UK where he grew up - the NW part - and how he plans to make a difference in his hometown;
- And how working at a supermarket after college for five years gave Knott experiences that taught him a lifetime of lessons about the inequality facing people today.
Breakers band together as we talk to a champion of all people – especially dyslexic people – Oliver Knott.
