Growing MyOwl: LinkedIn Strategies for EdTech Startup Growth

In this conversation, Josh Chernikoff and Brent Newton discuss the power of LinkedIn for business growth and networking. They highlight the evolution of LinkedIn from a resume platform to a sales funnel and emphasize the importance of improving LinkedIn profiles. The conversation also covers the challenges of consistently posting on LinkedIn and the value of building a supportive community. They explore the potential of LinkedIn groups and the impact of LinkedIn on business opportunities. The conversation concludes with tips for success on LinkedIn and the announcement of a LinkedIn workshop to boost professional presence.

Takeaways:

• LinkedIn is a powerful platform for business growth and networking.
• Improving LinkedIn profiles is crucial for leveraging the platform effectively.
• Consistently posting on LinkedIn can be challenging but is essential for building a presence.
• Building a supportive community on LinkedIn can provide valuable connections and opportunities.
• Engaging with LinkedIn groups can be beneficial for targeted networking.
• LinkedIn can open doors to new business opportunities and partnerships.
• Taking small steps and being consistent on LinkedIn can lead to increased confidence and clarity.
• Attending a LinkedIn workshop can help boost professional presence and lead generation.
• Customizing LinkedIn to suit individual preferences and goals is key to success.

Chapters:

00:00 Introduction to LinkedIn and its Evolution

02:21 Using LinkedIn for Business Growth

04:26 Improving LinkedIn Profiles

06:31Consistently Posting on LinkedIn

08:35 Building a Community on LinkedIn

09:28 The Value of a Supportive Community

10:28 Engaging with LinkedIn Groups

13:45 The Impact of LinkedIn on Business Opportunities

14:03 The Turning Point in Recognizing the Importance of LinkedIn

15:49 Commenting on Competitors' Profiles

19:49 Tips for Success on LinkedIn

21:22 Gaining Confidence and Clarity on LinkedIn

23:54 Using LinkedIn Workshop to Boost Professional Presence

25:44Making LinkedIn Work for You

26:28 Appreciation and Closing Remarks