EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Growing MyOwl: LinkedIn Strategies for EdTech Startup Growth
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In this conversation, Josh Chernikoff and Brent Newton discuss the power of LinkedIn for business growth and networking. They highlight the evolution of LinkedIn from a resume platform to a sales funnel and emphasize the importance of improving LinkedIn profiles. The conversation also covers the challenges of consistently posting on LinkedIn and the value of building a supportive community. They explore the potential of LinkedIn groups and the impact of LinkedIn on business opportunities. The conversation concludes with tips for success on LinkedIn and the announcement of a LinkedIn workshop to boost professional presence.
Takeaways:
- LinkedIn is a powerful platform for business growth and networking.
- Improving LinkedIn profiles is crucial for leveraging the platform effectively.
- Consistently posting on LinkedIn can be challenging but is essential for building a presence.
- Building a supportive community on LinkedIn can provide valuable connections and opportunities.
- Engaging with LinkedIn groups can be beneficial for targeted networking.
- LinkedIn can open doors to new business opportunities and partnerships.
- Taking small steps and being consistent on LinkedIn can lead to increased confidence and clarity.
- Attending a LinkedIn workshop can help boost professional presence and lead generation.
- Customizing LinkedIn to suit individual preferences and goals is key to success.
Chapters:
00:00 Introduction to LinkedIn and its Evolution
02:21 Using LinkedIn for Business Growth
04:26 Improving LinkedIn Profiles
06:31Consistently Posting on LinkedIn
08:35 Building a Community on LinkedIn
09:28 The Value of a Supportive Community
10:28 Engaging with LinkedIn Groups
13:45 The Impact of LinkedIn on Business Opportunities
14:03 The Turning Point in Recognizing the Importance of LinkedIn
15:49 Commenting on Competitors' Profiles
19:49 Tips for Success on LinkedIn
21:22 Gaining Confidence and Clarity on LinkedIn
23:54 Using LinkedIn Workshop to Boost Professional Presence
25:44Making LinkedIn Work for You
26:28 Appreciation and Closing Remarks
