EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Why you need a signature solution to generate more leads and close more sales!
Summary
In this episode, Josh Chernikoff discusses the importance of having a Signature Solution to generate more leads and close sales faster. He emphasizes the need for clear communication of value and the challenges entrepreneurs in the education space face in this regard. Josh explains that a Signature Solution is a clear visual roadmap that outlines the steps to take clients from where they are to where they want to be. He highlights the benefits of having a Signature Solution, such as standing out in a crowded market and building trust and credibility. Josh shares success stories of individuals and companies who have leveraged their Signature Solution to achieve success.
Takeaways:
- Explore how your signature solution establishes you as an authority in your niche.
- Discover how a signature solution sets you apart from the competition.
- Hear about how a signature solution helped my client get a grant
- Discover how your signature solution makes you the obvious choice for clients.
- Learn how a clear signature solution boosts your confidence.
- Learn how to captivate your audience and avoid using boring PowerPoint presentations.
Chapters:
00:00 Introduction
01:17 The Importance of Clearly Communicating Value
03:22 Components of a Signature Solution
05:00 Phases of a Signature Solution
06:19 The Benefits of a Signature Solution
09:12 The Magic of a Clear Visual Roadmap
10:19 The Unique Framework of a Signature Solution
12:18 Success Stories of Using a Signature Solution
14:05 Joining the EdSales Elevation Experience Program
