EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Transforming your LinkedIn profile into a sales page
In this episode, the host discusses how to transform a LinkedIn profile into a sales page that generates more leads. The importance of having a professional and engaging profile picture is emphasized, as it sets the tone for others to perceive you. The headline is highlighted as a hook that captures attention and showcases how you can help your ideal client. The summary section is an opportunity to showcase the value you bring and how you can make a difference. Other sections such as the link, featured, experience, and education sections are also discussed.
In this episode you will discover:
- Why having a strong LinkedIn profile is critical, especially in the EdTech industry… if you want to boost your credibility and get clients with more ease.
The #1 mistake most people make with their LinkedIn Profile that’s costing them leads and sales… and how to fix it! - Why just listing your skills and work experience is not enough and what you need to say if you want to book more sales calls!
- The step-by-step approach I take all my clients through to transform their LinkedIn profile into a sales page….
- How to write a headline that has your ideal clients reaching out to work with you!
- 3 powerful highlights to include in your featured section to attract high-quality leads instantly.
PLUS learn my simple method for getting more endorsements on LinkedIn… to boost your credibility and position you as the go-to expert in your field!
Chapters
00:00 Introduction
01:19 Importance of LinkedIn Profile
04:17 Profile Picture and Headline
05:14 Summary and About Section
07:58 Utilizing the Link Section
08:56 Summary and About Section
10:24 Featured Section
13:19 Experience and Education
14:17 Community and Skills
15:45 Recommendations and Engaging Content
16:16 Call to Action
Connect With Me:
LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
Instagram: https://www.instagram.com/joshuadcdc/
Website: https://JoshChernikoff.com
