EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Case Study with David Dvorkin
In this episode, Josh Chernikoff interviews David Dworkin, the CEO and founder of Hire Cause. They discuss David's experience in the Ed Sales Elevation Experience program and the impact it had on his business. David shares the challenges he faced before joining the program, including the difficulty of setting up consistent meetings with potential clients in the education sector. He also talks about his previous attempts to generate leads, such as attending conferences and sending cold emails. David explains how the Signature Solution, a key component of the program, has made his sales process more efficient and effective. He shares a success story from a conference where the Signature Solution received positive feedback from superintendents and helped him secure new clients. David quantifies the results by mentioning the number of successful meetings and the potential for expanding his business to new markets. He expresses his gratitude for the program and looks forward to implementing more strategies in the future.
Takeaways:
- Hear about the biggest lead generation challenges David faced before joining the Ed Sales Elevation experience and how he overcame them.
- Hear how David went from cold emailing and crickets to getting new leads, booking 10 new sales meetings, and expanding into a new district outside of New York for the first time…
- Discover David’s secret to killer presentations that have the room sitting on the edge of their seats and leaning in to hear more…
- And learn why having a cohort of like minded entrepreneurs can make all the difference!
If you’ve been wanting more leads in your business…
Or if you’ve ever wondered if Ed Sales Elevation Experience is for you, then you gotta hear this!
Chapters
00:00 Introduction and Background
01:07 Challenges Before Joining Ed Sales Elevation Experience
05:28 Resistance and Skepticism from the Team
07:16 Experience in the Ed Sales Elevation Experience Cohort
08:51 Success Story at ERDI Conference
11:13 Efficiency and Effectiveness of the Signature Solution
13:53 Quantifying the Results
15:37 Continued Success and Future Updates
