In this conversation, Josh Chernikoff discusses his nine-step process for building lead generation machines that produce high-quality and high-converting leads on repeat. He addresses the common challenge of not knowing how to get leads and emphasizes the importance of founder-led sales. Josh shares his own experience of starting a tutoring business without any sales experience and explains how he overcame obstacles to become successful. He breaks down each step of his process, including getting clear on the ideal client, prospect-to-relationship building, creating a signature solution, laser targeting, magnetic messaging, and automating processes. He also highlights the significance of success amplifiers and scaling the business.
Takeaways:
Chapters:
00:00 Introduction: The Nine-Step Process for Building Lead Generation Machines
01:41 Founder-Led Sales: Overcoming the Challenge of Getting Leads
04:29 Scaling the Business: Going Beyond a Few Schools
10:28 Messaging Mastery: Communicating Value and Addressing Pain Points
23:14 Success Amplifiers: Boosting Credibility and Attracting Ideal Clients
26:34 Scaling the Business: A Well-Defined Roadmap for Lead Generation
In this conversation, Josh Chernikoff discusses his nine-step process for building lead generation machines that produce high-quality and high-converting leads on repeat. He addresses the common challenge of not knowing how to get leads and emphasizes the importance of founder-led sales. Josh shares his own experience of starting a tutoring business without any sales experience and explains how he overcame obstacles to become successful. He breaks down each step of his process, including getting clear on the ideal client, prospect-to-relationship building, creating a signature solution, laser targeting, magnetic messaging, and automating processes. He also highlights the significance of success amplifiers and scaling the business.
Takeaways:
Chapters:
00:00 Introduction: The Nine-Step Process for Building Lead Generation Machines
01:41 Founder-Led Sales: Overcoming the Challenge of Getting Leads
04:29 Scaling the Business: Going Beyond a Few Schools
10:28 Messaging Mastery: Communicating Value and Addressing Pain Points
23:14 Success Amplifiers: Boosting Credibility and Attracting Ideal Clients
26:34 Scaling the Business: A Well-Defined Roadmap for Lead Generation