In this conversation, Josh Chernikoff interviews Kathryn Adabonyan, the founder and CEO of Go Pursue, a company that helps high school students explore career options and connect with professionals in those fields. They delve into Kathryn's journey as an entrepreneur, a testament to her resilience in overcoming sales and marketing challenges. Kathryn shares how the EdSales Elevation Experience helped her reframe her mindset about LinkedIn and establish herself as a thought leader in her industry. She also talks about the value of the mastermind group and the support she received from Josh and other members. Kathryn invites directors of career and technical education programs and employers in the DC area to connect with her.
Takeaways:
Chapters
00:00 Introduction and Technical Difficulties
03:42 Challenges and Pain Points
07:17 The Importance of Confidence and Messaging
11:32 Implementing Sales and Marketing Strategies
21:45 Connecting with Directors of Career and Technical Education Programs and Employers in the DC Area
25:21 The Support and Generosity of the Mastermind Group
28:58 Conclusion and Invitation to Connect
In this conversation, Josh Chernikoff interviews Kathryn Adabonyan, the founder and CEO of Go Pursue, a company that helps high school students explore career options and connect with professionals in those fields. They delve into Kathryn's journey as an entrepreneur, a testament to her resilience in overcoming sales and marketing challenges. Kathryn shares how the EdSales Elevation Experience helped her reframe her mindset about LinkedIn and establish herself as a thought leader in her industry. She also talks about the value of the mastermind group and the support she received from Josh and other members. Kathryn invites directors of career and technical education programs and employers in the DC area to connect with her.
Takeaways:
Chapters
00:00 Introduction and Technical Difficulties
03:42 Challenges and Pain Points
07:17 The Importance of Confidence and Messaging
11:32 Implementing Sales and Marketing Strategies
21:45 Connecting with Directors of Career and Technical Education Programs and Employers in the DC Area
25:21 The Support and Generosity of the Mastermind Group
28:58 Conclusion and Invitation to Connect