Print Matters - A Canon Podcast
Print Matters gives you business advice and insights from some of the print industry’s most engaging experts. Drawing on the themes and Make It Mantras from Canon’s Insight Report, our hosts Jo Lloyd and Jacky Hobson guide you through the opportunities and challenges of the printing world with the industry’s leading voices. Learn what’s hot in printing right now, what customers need from a print service provider today, and how you can expand your value propositions to foster additional revenue streams. Discover how digital print capabilities are evolving and why print is a powerful tool that should be in every marketer’s kit.
Print Matters - A Canon Podcast
Improving consumer perceptions of physical print, with Jonathan Tame
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Canon Europe
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Season 2
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Episode 3
Tackling the negative perception of physical print in a digitally-focused world can be challenging. But one campaign aims to change that – through evidence, research and providing consumers with the right information.
This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to Two Sides' Jonathan Tame about the dangers of misinformation about print, the impact of ‘greenwashing’ and why print has an important role to play in successful, sustainable marketing.