An interview with Josh Taylor of SIXINCH USA on experiential design, strategic marketing, the creative process & brand DNA (S2, ep.2)

Welcome to GUTS Season 2, Episode 2.

In this episode I’m talking with Josh Taylor, Brand Director at SIXINCH USA, an experiential furniture brand. 

TOPICS WE'LL DISCUSS INCLUDE:

• Who sixinch is
• What it's like to work with some of the world's top designers
• The sixinch creative process
• Experiential design
• How to be come "part of the DNA" of an organization
• Some of the initial and ongoing strategic marketing strategies Josh has employed
• One of the biggest challenges Josh has faced

JOSH'S BIO

At sixinch, Josh is the glue that keeps things connected. His main focus is strategic marketing strategies but he tends to dabble in every part of the brand. Whether it’s working with sales, designing furniture, improving operations or assisting a customer; Josh believes to truly understand a brand you have to be part of the DNA. His specialties include digital media, videography, design concepts, copywriting, brand awareness, omni-channel marketing campaigns and being awesome.

Prior to joining SIXINCH, Josh spent his early career in television where he chewed gum and kicked ass, but was always out of gum.

WHERE YOU CAN FIND JOSH:

• @jtpromotes on Instagram
• https://sixinchusa.com

Thanks for joining us today, and be well.