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"Crack the China Code" Podcast - Rossella Pfundt

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

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"Crack the China Code" Podcast - Rossella Pfundt

Crack the Code to sell to Chinese luxury shoppers online

August 18, 2022 • Rossella Pfundt • Episode 13

In this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world.

You realize as European luxury brands department stores or retailers that the Chinese outbound tourism market did unfortunately so far not bounced back from the COVID crisis. Right now, Chinese consumers are buying more luxury goods in China and not in Europe as before the pandemic crisis. Therefore it is necessary to see how you can adapt your sales strategy to this situation.

Key insights you will learn in this episode:

- All the relevant facts & figures & insights about the Chinese e-commerce market for European businesses

- The top demanded product categories that Chinese luxury shoppers like

- The 3-step formula on how to attract Chinese luxury consumers online to step into this lucrative market

The Chinese e-commerce market– is available for tourism-related businesses like you and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable märket.

RESSOURCES mentioned in this episode:

(1) KICKSTART STRATEGY SESSION: Book your "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session.

(2) FREE Executive Manual: Click here to get instant access to my newly released Executive Manual: The Top Reasons Why the Most Lucrative Spenders Don't Buy From You in 2022 and How You Can Fix It.