Extra Credit

My Customer Ghosted Me. Now What?

NACM Episode 79

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The term "ghosting" is not just for the dating world. 

Picture this during Halloween season ... you've extended credit to a customer, and everything seems to be going smoothly. Invoices are sent, but suddenly, it's as if your customer has vanished into thin air. They're not responding to calls or emails. So, what should you do when a customer "ghosts" you? 

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