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CLTV University Podcast

How to Use Copy to Improve CLTV with Eden Bidani

May 11, 2022 Casey Hill Season 1 Episode 7

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CLTV University Podcast

How to Use Copy to Improve CLTV with Eden Bidani

May 11, 2022 Season 1 Episode 7

Casey Hill

Things to Learn:

How to write copy that provides real value
“Providing Value” doesn’t just mean case studies/bottom of funnel plays
How to not be disruptive in your client communications
Setting expectations upfront affects CLTV
Be transparent about TTV (Time to Value)
Don’t just “dump information”. Be tactical in how you communicate to maximize adoption

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Things to Learn:

How to write copy that provides real value
“Providing Value” doesn’t just mean case studies/bottom of funnel plays
How to not be disruptive in your client communications
Setting expectations upfront affects CLTV
Be transparent about TTV (Time to Value)
Don’t just “dump information”. Be tactical in how you communicate to maximize adoption