Badass Women in Business
Welcome to “The Badass Women in Business Podcast,” where candid conversations with the most fearless leaders in the business world take center stage. Hosts Cristy and Aggie shine a spotlight on women who lead fearlessly and unapologetically.
This podcast brings together entrepreneurs, corporate leaders, and innovators who are breaking barriers and making history. Each episode dives deep into the challenges, triumphs, and unique journeys of these remarkable women. It's about real, raw, and relatable stories that inspire and empower.
Join Cristy and Aggie as they explore the untold stories behind the success of these incredible women. The discussions are honest, inspiring, and are sure to spark a flame within you.
Be part of the change. Tune in to get inspired and discover the badass woman in you. Subscribe now on your favorite podcast platform. New episodes are released every Tuesday!
Badass Women in Business
Breaking Barriers: Communication Strategies for Women Entrepreneurs with Ksenia Zaykova
In this episode of Badass Women in Business, Aggie and Cristy sit down with Ksenia Zaykova, Founder of Node Communications and Chief Communications Officer at AngelsDeck Global Ventures. Ksenia shares her journey in helping women entrepreneurs navigate communication challenges and the biases they face in male-dominated spaces. She offers actionable advice on refining communication skills, building relationships with investors, and staying authentic while pitching and leading.
Key Points:
1. Who Is Ksenia Zaykova?
- Founder of Node Communications and CCO at AngelsDeck Global Ventures.
- Partner at NVC Global Consulting, advising startups on communication strategies and pitching.
- 12+ years of experience helping female-led businesses achieve seven-figure success.
2. The Gender Lens in Communication:
- Women face stereotypes in how they communicate, often labeled “too soft” or “too assertive.”
- Ksenia shares tips for balancing strength and authenticity in verbal and nonverbal communication.
- Practical tools to navigate these biases and focus on building trust.
3. Mastering the Pitch:
- Research is key—know your audience and tailor your message to their values and focus.
- Replace “fake it till you make it” with “rehearse until you own it.”
- Use calm confidence and body language to make an impact.
4. Building Relationships in Business:
- Success is built on trust, not transactions.
- Ksenia emphasizes the importance of genuine storytelling to create meaningful connections with investors and clients.
5. Ksenia’s Journey:
- From corporate PR to building her own firm, Ksenia’s story is one of resilience and adaptation.
- Her biggest lesson: balancing strong opinions with client collaboration for better results.
Takeaway:
Whether you’re pitching investors or leading a team, being prepared, authentic, and focused on building real connections makes all the difference.
Connect with Ksenia:
- Website: Node Communications
- LinkedIn: Ksenia Zaykova
- Instagram: @heyimksenia
Discover more about Ksenia’s work in communication strategies, venture capital, and empowering women entrepreneurs.
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