Freddy Rodriguez: How does one go from being a quiet guy in a small town in Texas to become a social media content creator traveling the world?

Freddy Rodriguez, also known as @freddynotfred, established his digital footprint with his blog on Tumblr called Blue Perk in 2011 in New York City. Over the years, Freddy has evolved Blue Perk into a dynamic lifestyle brand that has worked with various clients such as  H&M, Kenneth Cole, Samsung, Toyota, Pottery Barn, Visit Berlin, Visit Puerto Vallarta, Jet Blue, and more. 

Freddy curates content that resonates with digitally savvy, LGBTQ+, fashion-forward urbanites, offering a kaleidoscope of happy, uplifting moments. Freddy dedicates himself fully to managing his brand, dividing his time between Los Angeles, New York City, and various vibrant cultural hubs globally, perpetuating his mission of spreading joy, fashion, and LGBTQ+ acceptance through colorful experiences.

Instagram: https://www.instagram.com/freddynotfred/ 

TikTok: https://www.tiktok.com/@freddy.notfred 

Website: https://blueperkmoment.com/ 

Tumblr: https://blueperk.tumblr.com/

Photo: Copyright Wilkinson/2024

Opening and closing music courtesy the very talented Zakhar Valaha via Pixabay.

To contact Wilkinson- email him at BecomingWilkinson@gmail.com