What does it take to build a real estate community of 30,000 investors doing billions of dollars worth of deals? We were so excited when the one and only Pace Morby asked to come by our new offices in Newark, NJ. We got to spend the afternoon with him, give him a tour of our new facilities, and sit down with him for an hour long discussion on the incredible things he's doing in real estate... and how his future plans will blow it all out of the water.

Pace shares how he went from working as a contractor—just another service provider in real estate—to becoming a creative finance investor who now buys over $100 million worth of property each year, often from his own students. A mentor named Bethany played a pivotal role, reminding him that “no matter how much you read about water, it will never teach you how to swim” before pushing him to dive into real estate head-on.

He explains why new investors should focus less on how to get their first deal and more on who will buy it. That mindset shift helped him wholesale 70 properties in his first year, all thanks to one reliable end buyer. He also shares how an escrow officer, Eileen Brown, introduced him to the possibilities of subject-to transactions and seller financing—strategies many investors keep quiet.

Community is at the heart of Pace’s approach. Instead of the negativity that often plagues online forums, he’s built a culture where seasoned investors actively help newcomers. He visits 120 cities a year, meets thousands of people face-to-face, and hosts events where beginners can partner with experienced investors on real deals.

Looking ahead, Pace envisions a “Sub-To Economy”—a platform where community members can connect with trusted partners for every stage of the investing process, complete with social proof and gamification. His bigger motivation? Helping others achieve financial freedom, especially his team members, who share in his portfolio through shadow equity.

If you’re ready to move beyond theory and finally jump into the deep end of real estate, this episode is for you.

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