Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
Catch the Wave: RMNs and the Next Era of Digital Advertising
Retail media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will RMNs ultimately impact advertising and the shopping journey? Simon Miles, Global VP for Omnichannel at The Coca-Cola Company, discusses the importance of collaboration, measurement, and customer centricity to strengthen marketplace relationships and elevate the brand experience. Hosted by Kiesse Lamour, Global Head of Media for WTC&T.