In-Between: Finding Your Inner Mad Scientist and Opening a Brewery with Chad & Ryan

What happens when you take passion, creativity, community, and nerdiness and throw it all together? You get Elixir Brew Co, a new brewery opening in Buford, GA. I had the privilege to interview Chad David and Ryan Keysar, the co-founders of Elixir Brew Co,  on this week's episode. 

Elixir's tagline is "Finding Your Inner Mad Scientist". Both Ryan and Chad say they're in the business of people. They wanted to create a space to foster creativity and to build a  community where others feel safe and have a sense of belonging. These themes are deeply rooted in everything Ryan and Chad believe in and who they are as people. 

In this episode, we discus:

• Where a love for board games fits into Elixir Brew Co
• Why community is the most important thing & how it helped Chad and Ryan reach this point in their journeys
• What inspired their idea to start a brewery
• What goes into opening a business (yea, we're talking about that red tape)
• "Shower thoughts" - the best ideas sometimes come from the shower 
• The magic that happens when you're following your path
• Live taste test of four of their core beers! 
• What's to come for Elixir Brew Co 

You can follow Elixir Brew Co on Instagram at @elixir.brew.co https://www.instagram.com/elixir.brew.co/ or check our their website at https://elixirbrewco.com/ 

Connect with me:
https://in-between.co
@in.betweenpod on Instagram
@elizabethcheney_ on Instagram
@theinbetweenpodcast on TikTok
The In-Between Podcast on YouTube

Transcript

Elizabeth: 0:06

Hey, hey, hey, welcome back to another episode of the in between. I'm your host, Elizabeth Cheney, and today I am on location, which feels very fancy to say, at Elixir Brew Co. It is a new brewery opening up in Beaufort, Georgia very, very soon. Um, and I'm very excited to bring Ryan Keysar, who is a friend from my alma mater, KSU, and his business partner, Chad Davis, to the podcast. They are the founders, creators. The masterminds, the mad scientists. I wonder what that could mean of Elixir Brew Co. So I am so excited to have you guys here and talk about this. but first off, welcome to the podcast. Thanks for having us. for having us. Is this Jill's first podcast that you've ever been on? Oh yeah, it is for me. Yep. there goes the train. So we're on it. Um, we planned that. There it goes. That was like a rogue train too. It was just like by itself. It's like one car right next to the train tracks, yeah. No, I'm just, that loved it. Um, but anyways, I Welcome to the pod. So Elixir Brew Co. You're opening up a brewery. A brick and mortar business. That just seems overwhelming. physically here. I'm physically here. Um, so let's just like, my first question off the bat is what inspired y'all to start? I guess one, a business, a brewery. I mean, all of the above. Man, I don't know. uh,

Ryan: 1:20

I can start if Okay, So basically we, um. we're really, We're both just very creative Um, and we love, we also just love seeing other, we just love humans can do. Um, I, speak from my core and we're going to go back to how we met. But, I was raised Roman Catholic and there's a priest actually that I Pierre de la Chardin. he has a our duty, as men and women, So like, it's really the core of who I am is to always be And, current situation where we're working now? We felt we weren't able to We weren't able to and proceed as So we kind of just talked at a coffee shop ago. also just said yesterday kind of yeah, I don't know if you want to talk more about that.

Chad: 2:15

Yeah. mean, it was just that point, Like met work, which of one of those great things where I actually, pointing up, I think I hired you. Which is so great. Uh, obviously I think he's a stud and, uh, we formed this amazing, you know, relationship and you know, what started as like, we're colleagues and kind of, became friends. you know, building that up and working together and filling that out, uh, turned into an amazing friendship. Right. And so it kind of turned into this thing where we both like, like, like Um, what do you to Because you those like, am at years of my life? You know what I mean? And we really and ate that like, like, is what I love do. Here's my passions. And then beer came up and you know, yeah, go for it.

Ryan: 2:56

Let's build something great. I was part, I was at UGA during the, um, the craft beer boom. So the terrapins creature come to the world. So, and, and it kind of was a slippery slope since then. I went, I visited, I visited probably almost a hundred breweries I really, did the part that I appreciated it It's not an alcoholic. The part I appreciated besides it being beer was these, these artists were like something they were proud of. They got to go beat, go experiment, which we're really into experiments. Um, and, um, from there, I mean, Chad loves Craft, Yeah, absolutely. you know, he, he doesn't stop at beer. He goes to whiskey as well. Yeah. it's good. Yeah, It's very good..Absolutely. Yeah. So we're sitting in a coffee shop. Like, do we need, like, we need an outlet I love this. like dude, craft beer could really start we really want to start a community at the core. We really wanted to start and celebrate people that Build and create, bring them together, start a community. We're like, how do we, what's the medium and outlet peer was kind of for that.

Elizabeth: 4:03

So the beer was not first. It was, we want to build something cause we're not like completely happy. Like this is our life's purpose is not meant to work this nine to five job Yeah, absolutely. And so you came together, we want to build, create something, we want to build community. And then that's where the beer came from. That is so fascinating. Pretty awesome. I love that the, uh, the onset, the goal, the drive was. to benefit others in a way. Oh, absolutely. Yeah. We, uh, yeah, go ahead.

Chad: 4:28

Yeah. You know really funny, Like another of this whole thing is it's the board aspect Like, I'm, I'm a nerd at heart. Like I love like We're all like it's so much fun. But like that of is just another outlet of like someone the mindset together to a fun journey or something to experience but it's not that you're locked on a phone right because that's so like interpersonal and you're like kind of block out the world, but it's. like You're really sharing something across the table with somebody and it's intentional stuff, right? Like, I can look you in the eyes, we can have a conversation. So deep about board games. No, but it's true. It's true. I'm like, we're getting existential. but it's like that combination of like, okay, how do you bring this love of craft and a love of craft and like bring things together where it's like you can have an intentional time where people can be themselves and like just love a place and feel comfortable and like. We wanted a home that way, um, that just really was that person's home and just, accentuates us, right?

Elizabeth: 5:19

I feel like this was like, y'all were meant to do this. Like, hearing you talk about it and hearing how it grew organically and how the idea came to fruition. This is beautiful. So all of this started three years ago at a Coffee shop. And now it's like a whole, you got a mural. Yes. I mean, y'all are really rocking and rolling. Yeah.

Ryan: 5:37

I'll go with us again. it goes right to what we did We're like we want someone everything we're doing even why you're here with us today is we want to feature people and their craft So we reached out to her. reached out to you, reached out to the experts Cause we want to learn from you we want to learn from, This was done by a friend of mine as well. Kayleen. She's an artist Bring her craft in here. That's what we really want. We want to, we want to be what everyone brings to the table.

Elizabeth: 6:04

I I know we can't but I truly who are like walking the path that their passion. it's like your why is I mean, I didn't not the afterthought, Cs. Um, but I, I beautiful. And again, I love the existentialism around board games. I love board games and now I'll never look at a board game again.

Ryan: 6:39

you think you love board games, play a board game with this guy. No, I already tried. Let's go. I will absolutely host it. Katam, Let's go.

Chad: 6:46

Yes. we do have them on the show.

Elizabeth: 6:47

Okay, that has made me and my husband fight. We don't have monopoly. It's okay. That was like the one that like ends marriages. Draw the line. draw the line, He's like, quit checking my bricks and my sheep. I'm like, I'm sorry. I just can't help it. You're just, you know, you're in my road, bro. Anyways, That's a lot.

Chad: 7:01

I love that. But you know, it's funny. You talk about the beer part of it. Like, obviously we're so proud about like what we rated and like, I'm so excited, you know, for Hints later for you to like possibly try these, which will be great. But'Even to that point, we just so happened to sell that beer, but it's really about that intentional community on this side. And like, how can share that same thing, which is the core of it. And it's, it's not us, right? Like we want to share this with others and it's about people. Like it really, and I feel like life as a general whole, right? Like it is, we're truly meant to be like in community with others. And it's, if I can get myself out of the equation, we're doing good. You know what I mean? And I, it goes back into marriage and that kind of stuff too, right? My wife and I have been married for, gosh, going on 12 years now, which is amazing, but it's because of that, like, Not self serving mentality, you like, how can I serve you? And how can I be a light to you and like bring you up? And we want to bring that into our business.

Elizabeth: 7:53

beautiful. we're having this great conversation, but I'm like, man, really go I do want to talk about your, the Elixir Brew Co because I think at episode, I think everyone listening can understand, these guys have we've mentioned I kind of chipped it. so. Bruco is mad scientist. mad scientist. Yes. Yes. So let's talk about that.

Ryan: 8:22

And celebrating the experimenters too. Yeah. Yeah, So, well just to give a little base, a little groundwork, we both are in marketing. So we both, eight years in marketing. Um, so it's, it's really what we, you know, work. That's our craft right now It's what we get good at. Um, But yeah, we really were thinking, we were thinking about it like we like creators, crafters, like what would just symbolize that to a T. and here we representing that we want people to bring out their

Chad: 8:52

We kind of blended that like alchemy thing too where it's like again it goes into that like almost fantasy and then craftery side So it's like we're you're making we're making a craft. I love it though. You know what I mean? Because it is us, like we just want to do life with you and it's just like marriage of like who we are Which I think is so important, right? Cause we're, it's not like we're trying to be something that we're not in this business. It's we just want to share this awesome vision with you. And so I created this alchemy mad scientist and it's so cool. And

Ryan: 9:17

it's so fun having our, we have reached out to a bunch of artists. This is what you see now, but we have a lot of different takes on our fellow artists guide. We just give them essentially like a a baseline like branding colors and stuff and we're like you do you we're gonna you'll start seeing it over time but other iterations of our character of our mad scientist there are some goofy some crazy things.

Chad: 9:37

Yeah, I love it. It's fun too. because like even into our like our beers they're kind of like take off of some things that are like pop culture, some things that are like kind of hidden So if you know it, you're like, Oh my gosh, that's so cool. But if you don't, you're like, okay, that's great. I like it. I can get with it. So there's a lot of hidden meaning in it, but he's in every single one and like a weird quirky way, hilarious, which is so fun. So we're excited, obviously to share that as we grow and get that stuff out there. Which, But yeah, it's a great mascot, for your vision. Um,

Ryan: 10:06

and the name. Elixir has a lot of things. It's alchemy, which goes to the board games. It's also beer is the elixir of life, Yes. so there you go. And, um, the color scheme also kind of Buford's color is green. that too.

Elizabeth: 10:21

That was very y'all, especially trying mascot. I am curious, how quick did

Ryan: 10:36

every idea that you see here was literally just as like we would call it shower thoughts. We're like, dude I was in the shower today. to Hear me out. And we we say it um, This was this this dude was also a shower thought And all the names of our beers were just like yeah, like we're just being randomly just you know chatting probably at some point doing some Renovation here. And we're like, dude, how about this? And it just, we it.

Chad: 11:02

I got to tip my hat to Ryan too. It's one of those things that like, A lot of times in a space when you're working with others, you almost are afraid to kind of put something out there. You're just like, okay, is it going to be accepted? Like, is this dumb, like, what are we doing, right? I know that imposter syndrome. Yeah. But it's met with such grace, right? It's like, dude, I love that. And here's where we can grow this Or, hey, like, what do you think about this? And it is really a collab between us, and it makes it amazing. And so, that, that, I'm forever grateful for his partnership, his friendship, and uh,

Ryan: 11:28

yeah, so whenever, like he spits an idea, I'm like, let's do it. Or let's, uh, let's, you know, let's tweak it like this and then let's do it. But, um, yeah, we, uh, we were really, Yeah, it's dangerously, dangerously creative. Dangerously.

Chad: 11:41

You know, here's the thing that's funny and it goes back to kind of the brew side, it even goes back to everything that you do. So like what you see, what you touch, what you smell, what you taste, like, we want that to be an experience. And we've kind of coined this like, we want our beers to be crushable. Yes, crushable, yes. and that's like, yeah. and if we like hit that point with our recipes, we're like, okay, get it, right? And then it's like, Even the next thing. Okay. like the tables or whatever it is. It's like, Okay. it. Like, and it's like, it's kind of become absolutely. Just don't use the word. We hit that metric. I like, No, no, no, no. Yeah. That We got to get rid of that. I don't like the business jargon. That's it's so funny, Absolutely. Good. that.

Elizabeth: 12:20

Okay. So with that, What all of your branding and like the vision behind outside of It's bigger than So you've talked about like your brand, How are you identifying your audience? Um, like how you want to pander to everyone? Like this I like how you talked about, How it led you wrong term I'm trying to say. Like a, medium said. Yeah, a meeting place for people. Yeah

Ryan: 12:54

I know it's cliche, but like you hear this a lot, but we're really in the business of people. We just so happen to so Yeah. So, yeah, no, I mean, we want to hear your story. We know we want to, hear, we again, like and if you, Have something that you want to share. Hopefully we can be a catalyst to help you get it out and then maybe have a great tasting beer when you're doing it. Hey, you got to push that product.

Chad: 13:23

you know, it's funny, even down to like the bar, right? Like before we were kind of going through because I want you to like walk up, there's a foot rest where you can kind of lean in and I can lean in and it's like, Like this, like we're close, we're having a conversation and you really can have more of that sliding a beard down the road and like, hey, what do you want? You know what I mean? Like, yeah, it's not it. And even down to here, like with the game, like we'll be out here teaching people, you know what I mean? Like, Hey, like, have you heard of this? Like, let me show you like those kind of things is what we want. Because then not everyone wants to have that interaction, but just meeting people there and like, We care about every to that. Yeah.

Elizabeth: 13:57

Because I know you talk about, so you're in the business for So community, we've talked about community is a you are like, that is just the bonus of what Elixir Brewing is. exactly. a place of Like, I mean, that's so Nailed it. Nailed it. Done.

Chad: 14:22

It's funny too, it even goes down to the events, right? Because for us, like. Even outside of this, like, we're gonna have trivia nights. we're gonna do live music, We're gonna have like those things, karaoke, you know what I mean? I'll be there. it's just something that, for us, we want to have this, like, 60 day roadmap of community. You'll know, like, what's going on at Elixir at every week that's going on. Right, which is really cool. Get a lot of people to plan and not be surprised by something. And the stuff they really are excited about, they enjoy. Um, and that goes back to the craft side of that too, or like promoting other artists, right? Like whether it's a musician or like people trying to get their feet off the ground. Like we just want that.

Ryan: 14:56

And shower thought one of our, one of our most recent shower thoughts. Well, this is something we thought about because a lot of breweries will do We're like, dude, why don't we try to do something crazy? Like where we almost. Put fan bases see who's the most passionate. So we're gonna shower thought so still in the works. we're like, what if we do like every Thursday in October, because people are buying their costumes We do three trivia nights Who three fan bases and see, I mean, we want the tribute to be hard. Like we want only like, you got to know your stuff. We're like, let's do a Harry Potter one. Let's do a Game of Thrones one. Let's do like a Star Wars one And Thursday, Thursday. Thursday. And let's just see who shows up the most. Let's see who does it. And we're just, you know, we can give it. We can award people for what they're wearing. We can award people for their knowledge of knowledge of it. But we really, uh, That was like the most recent shot of that. So we just, that's the crushing part, but that's just like an example. We just kind of roll it. We just it and roll with it.

Elizabeth: 15:54

I think that's see those kind here. like this is, yeah, this is going to be a place, a haven for all kinds of people, which I think is so The branding, the vision behind it, the intention, all of that is beautiful. Great. Boom. Boom. bit more to open up business. So that's the fun part, right? So yeah, when you get a little hairy,

Ryan: 16:17

we covered, we covered all the fun stuff.

Chad: 16:19

I think it was that moment when we uh, I think we secured the place in July. right? And we were like in our minds ah, September, we're going to be open. We got this. Uh, here we are almost a year later. and it's just know, we were young in it, you know what I mean? You have these things where you have these goals and aspirations and like, there's a whole side of business Um, but I think the biggest core in that was we didn't want to get us down. You know what I mean? It's like, you look at it as a mindset of like, okay, I didn't know that. So let's learn and let's dig in and let's get these laws under like what we need to and talk to the right people and shake hands. And like, Our minds were blown away by this whole thing and I take it as an experience of like, you don't know what the future brings, right? Like, obviously we want future success for what's going on, but even if the doors close, invaluable lesson that we've learned that I would never trade for anything. So like, yes, is it stressful? Yeah. Is it financially bearing sometimes? Yeah. But like, would I do it again? Absolutely. And I'd encourage anyone else there's no one telling you yeah, And you're saying not walking the status quo, like embracing the unknown and making mistakes. Yeah, absolutely. The long beaten path. I'm not saying it's not scary, but absolutely, like, taking that step of faith is

Ryan: 17:28

Oh, so sweet, ignorant Ryan and Chandler. Oh, man. But, um, yeah. So, but the thing is, we really took it as, like, Every time it came at us like there were we didn't take it as a blow. We took it as a Like, all right. It was like, you know, like, is that the best you got? Let's go. We can we can handle this. Absolutely. Um, and then it helps that we can, Feed off each other's energy. Cause sometimes there's been some blows that were like, are you kidding me? But we're like, no, no, we got it. It's going to be all right, dude. So if you're starting a business, you gotta, you know, register, there's things you have to do, to start if you're starting a brick and mortar business, okay. You're starting, you still got the baseline of stuff to start a business. And then you got more paperwork. To do the brick and mortar. Oh, then you want to do alcohol. Oh, okay. Now you got a business And then you got all the stuff for the brick and mortar place. Oh, And then you got alcohol. So because alcohol. still every single level of

Chad: 18:21

and there's so many different levels of what alcohol looks like, right? So if you're doing like whiskeys and that kind of stuff, or just brews or wine, or like, it all has different laws and regulations behind what that is. And we didn't know that, right? So like us, you're like, yeah, or even, or

Ryan: 18:34

even manufacturing, you have to get a different license to like if I wanted to next door, I have to get a

Elizabeth: 18:43

Interesting. So you were learning all of these speed bumps, these hurdles, these, this red as we were going. And I appreciate you sharing that though, because like, You took your passion, idea, right? And then you started pursuing it and it's like, Oh, snap, crackle, pop. Like there are some, this is not as streamlined as I thought it was, but I embraced the pivots because that's what it is. you didn't let it get you down. I think your vision is also like what helps keep going with to add, like, you didn't know that doesn't mean that you were, you're didn't do your pre work, so to speak. There is an element of, take it as it can only prepare so much like you probably even if y'all read every single Charter every book, every law, you probably still would have been like curveballs And also in the book. Yes, it's a lot.

Chad: 19:40

I would say to that point, it's funny. Cause like, Having our core and our why was so strong and that helped a ton because it's like, We knew what we were going to try and accomplish, right? So even though we there's a lot of stuff we didn't get we knew this what Yeah, but then at the end of the day It's it got us out of that equation of like we need to put people in our lives that are so much better than us in every aspect that we can learn and be a sponge and grow and like that was invaluable because like again, there's people and key whole place That You And we wouldn't be here today if it wasn't for their expertise, right? So you start reaching out to other people to kind of help, like, ask questions, things like that.

Ryan: 20:15

Whether it be renovating, whether it be, uh, like we'll talk about it in a second, but scaling a beer from a garage homebrew to, uh, real, to real size. there's a lot of chemistry and stuff that changes in just tapping into, again, we found creators and crafters spaces that we can learn from. And we just so blessed to have so many people in our court and so many people, even at the city Yeah, there's some growth that need to happen, but man, even that this community Buford is other small businesses we were able to like bounce ideas off them and ask For feedback like listen, how do you do this?

Chad: 20:57

I love that you brought that up too, because there's a lot of like, getting into a city sometimes where it's kind of like, they don't know you. Right. And like, you don't know them and you're like trying to navigate this and they want the best for their city, right? And like for us, like, we're passionate. And we're like, but promise you, this is gonna be awesome. Just meet us! Yeah. But getting through that and like, right? And it was just so cool because like then it wasn't, it was a bad thing, but it was different than now, right? Like now you kind of community. I was going to say, you were establishing community. Yeah. You were establishing roots in a way,

Elizabeth: 21:29

building that like whether it's a brick and mortar business, whether it's like you're a content creator, like that like that is what's So that's did that and made the I also want to go, like, really quick back your why. important crush, I guess. Because you don't have and I mean, I, and I think that transcends even just a Why do you Like that is what And I, I, you know, clap claps. Props to you guys for so in that foundation and using that as like the marker, as like the do you have thoughts or not advice hard.'cause like when you were dealing with it's just like, holy moly. We got this.

Ryan: 22:37

Yeah. So, it comes from our background of eight years. We support a lot of businesses have the why and we support some that do. And you can see it as night and It's night and day. You see when someone has something they believe in, everything else falls in place. as long as you have why you're here, what your core is, what your ethos is, everything else will fall into place. Everything else becomes more fun so good point. So, I mean we've seen how to do it and how not to do it and we're like, okay Well, why are we doing it of circles back. But if you ever I guess Advice wise if you're ever gonna start a business always Don't just like be like, oh i'm gonna go. Oh, this is this thing's margins here are great. Let's go make some money You gotta you gotta have take money out. Yeah, just like it's like how do I make the most money? You're I mean you might you might succeed but but you won't you won't be rich emotionally, You know, you might be, we might get rich financially, but like. you need to have a base. You gotta have a, you gotta have a vision and a vision that can never lose sight of it the whole

Chad: 23:35

see that, you know what I mean? Oh, agree. Like it goes down to like what you're doing, where it's like, if you're trying to make like the, the dollar, right? like far from what this is, you know what I mean? Yeah. Sense. Absolutely. It's in

Ryan: 23:46

transparency. Transparency. Like we, yeah. I mean we're, we're that helps a lot too.

Chad: 23:52

You know, again, it goes back to, like, just having a mindset of, like, being, it's right? and back to that core of who we had, right? Like Ryan and our families and our wives and like all those things that It was a good driving force to gonna be great.

Elizabeth: 24:10

So did your wives, like your partners, did they, are they like, okay with this? Cause some money so far. And are they like crazy. Or did they support? Cause for me, like, one woman show here on the Inbetween. I always joke about that like one day I won't have to do all of the work, but, until then we're hustling. But like, it is, it's hard the other day I was recording something and I was a my phone in the 16. by 16. and I'm like, mistake. when those moments happen where you feel stupid, whatever, like my will build me up there's certain things that will like take spiral. He'll ground me and that hasn't happened yet because, podcast. You got, you know, like he always grounds me. So I'm just curious they been supportive? And how has that helped? Yeah,

Ryan: 25:04

So yeah, I mean, uh community starts So literally I could not do this without my wife. She's foundation for everything I'm doing. also great at reality checks. but yeah, no, I mean it really, again, the community starts at the home. If you don't have a strong foundation there, I mean, makes everything harder, the support that she's

Chad: 25:29

You hear that. I'd say the same, right? Like, at the end of the day, like, I'm definitely, like, a dreamer, and my wife is very realist. But it's a beautiful combination, right? Because we really work off each other in a lot of cool ways. And in that, you know what I mean? Like, being a creative person, like, there's been a lot of ideas and things that have come along. It's not like Elixir was like, the first idea, right? But it was really, honestly, the very first one that my wife was this. You know what I mean? And just to have that confidence in her, in me, off. And I would say too, like, it's funny, like, as much as we've been doing, like, just ridiculous hours, and like, just going to get it, because it's us. It's not like we're like trying to get a bunch of other contractors. Yeah. It's just like, and I mean on the end of like, there's just, It's not like it's outsourced across the board. It's a lot of blood, sweat, blood sweat and tears in this thing But my wife had it so much worse. You know what I mean? Like, she's fun with our kids and like Doing her full time job and taking care of the kids while i'm not home and like Sacrifice yes Sacrifice there's a lot from us and then from the family that supports So forever grateful. Yeah. I mean, our wives are

Elizabeth: 26:30

Hmm. ladies?.You guys are the rock stars. Absolutely. You're the real mad scientist here, Um, I, I, I definitely there's some, like, I feel like the sacrifice not just in opening anything I always say outside the status quo, and I don't say that to like knock people who have corporate jobs. Like we have corporate jobs right now and we're all projects to but the sacrifice, it's the, the, the highlight media, it's easy to see, Oh, like creature comforts, the name recognition, whatever. You've got this great like logo, this idea, but you don't see all the, the, behind the scenes, the hard, the hard. that's also where. you grounded through the sacrifice is, again, the why. You just have to be so attached to within. so I think, yeah, I think very

Ryan: 27:34

The first thing that sacrifices is always Yeah, absolutely.

Elizabeth: 27:38

For me, it was like, mental health. Like, just, you know, thinking this for a hot minute. And then once I finally got over that, you know, and that just comes with, you tribulations it's like I think we're talking started recording like there's like always Once you reach that one tier, okay, great There's a new set of imposter syndrome and things to worry about through. believe like, why not me? Yeah, That's my favorite thing to ask myself or anyone asks Who says I couldn't? Yeah, absolutely. And I, think that's the driver.

Chad: 28:17

You know, what's really cool. I I take a look at where we are now And you kind of go back and like, man, the life experiences that I had from like young kid to now you know what I mean? And it's those things where I wouldn't give away like the current job that we have as much as like, yes, it again. like even knowing what I know, I would do it again because. I have a skill set now that I didn't have when I everything leading us from like all the moves and all the things and family change and kids and like, amazing. It's part of our story and we just want to hear other stories and like share ours,

Elizabeth: 28:54

feel like this I'm, I'm, the kind of place, I'm not gonna think of any name, unfortunately, I think Eddie Zadek it's not a group, but like, this is gonna be the place where like the We're going to give them a break. like, they're like, oh, well, they went Bruco and now they're famous, Of course they do. Cause they came from Elixir Bruco. Like, when you open Mike Knight's, we're going to see a future country Um, so with all of this, let's talk about the actual although I'd like to argue the product is y'all and your creativity and like to me, your product is the the beer is the bonus point. Um, hopefully that doesn't offend you, but not at all.

Ryan: 29:34

What we will do is we'll have you try some That's because we, you know, they're, we want to put, you know, shower thought again. You know, um, we want to really put events around each releasing each yeah, so we'll, we'll have you taste them. Okay. Spoiler alert, Chad is a perfectionist. So we have been working on these things forever. Like we've been working on these things for, I mean, two years in a garage and garage.

Elizabeth: 30:05

I wanted to know, you said three years ago When did you start actually brewing? Right.

Chad: 30:09

We were at the coffee shop. We went online and bought a homebrew kit. Like there, we're like, okay, we got to do this. Like, cause a lot of those things are like talking and then actually Okay, we could talk all day long, but let's go get it. And so really for us, we bought the little Sparkwoods bottle. My wife was like, what are you doing? Because it looked awful. Like it was just like the wart and everything in there.

Ryan: 30:29

So it's funny because we, as you can see the growth over it, we, at first we, it was like a it was like a Um, and then it, then it was a legit jug and then it was a small homebrewed system. And the small Homer systems now are nice. They're really nice. really good, again, like we did, um, you'll try it in a second. Our style, we did that four or five times. It's probably the hardest one to nail down. It took us forever. Well, we wanted, we knew the vision again. We knew what we wanted in the flavor We knew we wanted it crushable. So like a lot of, a lot of styles will knock you off your socks. So we were like, no, no, no, like, you gotta be Drink it and still, you know, be you Yeah, yeah, absolutely. So, so it's hard to do because the wheat profile in a lot of it gets, it gets, high abbreviation really

Elizabeth: 31:16

you know all of this, before you started doing the, like brewing?

Ryan: 31:20

I knew from Dr. Drinking a lot of beer. I knew from on breweries. That's right. BJ guy. Yeah. I knew from going to a lot of them and, and I knew what I liked about I mean, And then, and then bring the Chad and he would just put like it. was, yeah, it was dangerous

Chad: 31:36

and then digging in to be like, I want to learn every aspect of this craft. Right. And then again, I talk about like, there's still more to learn, so much more to learn. Like there's brewers out there that have been doing it for 20 plus years that are master brewers And we're not at that level. You know what I mean? Like, but we can learn from that level. You know what I mean? And we're really proud of Yes. Yes. So

Elizabeth: 31:55

I'm just like, how did You the garage brew? Yeah.

Ryan: 32:00

So we, again, we got another expert, another creator. brewery down in downtown Atlanta, and instrumental in showing us scale it, showing us where we're doing things wrong. Um, he was really nice about that. I was like, you can be a little, you can be a little me. Yeah, like, yeah, you know, you can tell us it's really nice, but you can be like, yeah, you can tell us it sucks. but, getting, our vision. Um, and seeing Steamed the beer that we've been working on in the garage for a while and bringing it to a big And then, you know, he probably saw what he probably saw like the future. He saw the passion. he happened at a coffee shop as well. So yeah, we should we because you know, we're marketers The first thing we did is we built a deck and we built, we built like, um, we built. Yeah, we built like, you know, a business plan. It was And it was like, a all of our branding already in and everything. And he was like, Oh, my gosh. He's like, I help out breweries. You know, I've been helping out breweries for 15 years. No one has had their stuff together as much as you guys going in. You guys actually have a vision. You guys, you got your, your path is here. Like you, you got it. So it was really nice seeing him and he's been so amazing. Helpful like just so like just look again. We're sponges. We're like a mentor.

Chad: 33:16

Oh my gosh Come that to you, which is so cool, which we laugh cuz you're like, how do we have this guy? Yeah. I mean like he's just he's like rock star status the posture syndrome hard when we, talk to him Yeah, like

Elizabeth: 33:26

You know what on that before I try this I just want to say, cuz I was say like when you are pursuing a passion Project so explain it And what I mean by that is when you're walking Things fall in and predict it. You cannot plan for it. But I especially the why, the grounding, the passion, happen for you. Like, my life where I'm like, I would have never met them, but they're coming into my life because I'm walking this path. And it just, God, like whatever you so when I hear this, like, of course you met this guy who y'all are so committed because real It's you are. that's the magic of the universe

Ryan: 34:16

yeah, and I've I found him by going deep onto like a You sketchy form About beer and about tweaking like uh tweaking like hot profiles on a beer just randomly i'm like, Hey, this guy has his Oh, he's in Atlanta. Oh, let's, let's see what he's about. Hit it off right away. He, yeah, so like, again, just finding people that are experts in their craft and um making us

Chad: 34:40

To that point, though, I love the, just the ability to go out there and take the chance, right? Like, To call someone that you may be like, oh, he's Go get it. Like, try. You know what I mean? to happen? Even if it doesn't go anywhere, you actually put that effort forward. So, I mean, again, kudos to Ryan for forming that relationship because, again, that just projected all of this stuff. So, I mean, it's, don't be afraid to try, you know what I mean? Right. Like you have to in

Elizabeth: 35:03

And I just also want to point out. Y'all did a bunch you even reached out to him. Yes. Yes.

Ryan: 35:09

Oh my gosh. Yes. Um, so yeah. So, uh, before we try any of these, do you already have a uh, like do you already have beers that you like and don't like what do you like in beer?

Elizabeth: 35:19

I love IPAs. Okay. I do love IPAs. If I had to go for a beer, that's my least favorite. I like Um, it's just if there's yeah, I'm having a great time. I'm so excited for you to try our sour then. Yeah, so So do we have an order right now? I'm so excited. This is real time testing. this first one is the IPA.

Ryan: 35:41

So this is a, it's a medium bitterness. So if you're an IPA person, it's right up your alley. Is there a way that like, No, you do. You just goes up. I'm a classy lady. Yeah. Yeah. So this one, so this one, we did a couple of things to make it a little cloudier because we IPA. yeah. So this traditional hops that you put in IPA, it's west coast. Got some orange in there. Yeah. Oh my of IPA. Yeah. Yeah. So it was I love a citrusy IPA, but not well, Jones. I can't. Like I don't want it to That's weird. Like you know what I'm talking about? Like sometimes I'm like, we're getting a little too creative with these beers. Like I need you to but this is Yeah. It was, we, we leaned into fruit notes, but not hard fruit. We still wanted to have a, like a body of a hop, but not so hoppy where you're like, Oh my gosh, I can't handle this. Almost like burns a little bit. You bitter aftertaste. Yeah. Yeah. So we wanted to get notes of that bitter. Yeah. We're seeing, you drink that what's going through your mind? is it crushable? I know it is. turn? You should. Make him sweat a little bit. I feel like we're kind of like on that Hot Ones show. Yeah, No, this is

Elizabeth: 36:54

delicious. And you know what Especially like in your belly. Yep. But I love IPAs I love the I could sip this by That's awesome. So like,'cause I'm talking about that. Crushed it. CRUSHED IT! Yes like, I could sit at a pool Not that I care that much, but you know what I mean, like, it's more about being uncomfortable because you're hot heat and you're like, oh, I just drink really heavy beer. Yeah, This gives you that of like, not saying it's like a lagger at all, but The feeling is like a lager. The taste is like an IPA. So I don't know how, what magic you did to do that. Yeah.

Ryan: 37:35

So additional, uh, tweak, a couple of tweaks to the grain bill, then just keep an eye on the abbreviation. So, none of these are really high abbreviation, like again, cause we want crushable.

Chad: 37:47

again, not being knocked off. It goes back to that intention, right? Like we want someone to like grab a game or like just like, here with us, right? And so, Like if you're, you know, one and done, like, you kind of defeat the purpose of the community, right? Like, I gotta keep going by more, right? You got to make some money or two. No, I'm just kidding. But, um,

Elizabeth: 38:03

before, before I move on, you talk about low Was there a reason Besides just that, like any kind of market trends or like, well,

Ryan: 38:11

yeah, yeah, definitely market trends. So definitely. This is the days of 2009, 11%, you know, 11 percent IPA Yeah. And the people have spoken that trends are going towards the lighter beers.

Chad: 38:24

Well, you just talked about it too, sitting outside by the pool, not feeling like garbage after you drink a beer. Cause it is delicious, but some do wreck you, right? I don't want just like a Mexican lager, which I love those with some lime, but like. I want some body to Yep. a hundred percent. So, yes. I think that's why Tropicalia got so rides that line of

Elizabeth: 38:40

It reminds me of It really does. Which is actually I want you That's crushable that's my favorite So this, maybe a better version of it, because it's lighter because it is like Tropicalia is still a little heavy Yeah. Um, but not like like per is one. Yep. Pernicious. But this is delicious. Yeah. That's That one's too And also another big one. That's great. I love it.

Ryan: 39:05

All right. So next one. right here. Yes. This one right here is a lager. And when you're drinking this, I want you to play out your pool scenario. You just want me to play out my pool scenario? Yes. You recline, sun's out. So we went, yeah, super, super crisp on this Light drinkable social beer that doesn't taste like a lager, but it has a body Yeah hear lager,

Elizabeth: 39:30

I think of Bud Light, but yes, that's fine. I just, I'm like, where's the taste? Yes. Um, cores or whatever. This has a taste to it. It is.

Chad: 39:38

That was really the intention behind this. And the fact that you hit into that market of a lighter beer, that's easy to drink and it's not hard, but at the same point has some flavor profile to it that you're not flipping into an IPA.

Elizabeth: 39:52

my word is slaps. That's good. We'll take it. We'll take slaps. There's my buzzword. Yeah, so, um. I also want to point out while I'm trying these delicious you guys were beer, like, before you started this.

Ryan: 40:05

No, so this one was the second one we tried. So we did the IPA first. IPA is easy. Really? Um, yeah, especially when you're doing home brewing, which doing home brewing, you wanna do IPA'cause you can, you can cover up your imperfections with hops, so. Oh, good to know. Yeah. But this one was our second one. This one, this, the first iteration of this We need to figure out how to make this clearer. So we had to filter it'cause the home brew, you get a little cloudy, you need to get some haze, but the taste was there. So again, we went to, we went to Josh. who's been the person helping us and we were like, okay, so this is, this is it. How do you, how do we make this pretty and how do we make this, you know, scale to the size of a, yeah, I haven't really tasted a lager I love that. That's amazing. I wanted to stand out. There's like a, times.

Elizabeth: 40:51

It's better from the hot dry dry. Yeah, there's stale with a know, and I don't feel that that because I don't like, I do like beer, but I don't It's still there. I'm like, wow. Yep. Yep. So, um,

Chad: 41:08

The thing that's great too is this journey that we really wanted every one of our beers to feel like it had its own story, right? And it's, we didn't want to have like, oh, like, that's really similar to this one. Like, we really wanted to be like, oh, wow. Oh, wow. Like, you know what I mean? And like, Yes. And when we release the brand name of this one, it's going to be, it's going to be amazing. I was going to say, so we're keeping the brand name secret. We're keeping the brand name secret, yeah. Because I really want to know the pop culture references. Oh, there's pop culture references. So, this one is actually and We may. Yeah, you can tease, you can tease it. You want to tease it? Go ahead, tease it, tease it. Alright, so, for this one there's Breaking news. Yes, yeah, breaking news. Uh, Magic the Gathering, card game, uh, right? One that we do enjoy. Um, one that's Um, his wife's really kind of like, Magic the Gathering group, and they meet Um, which is really cool, and the sad part in the story is one of the family members passed away. Um, And really was like the creator and inception of band of people, right, which is amazing. Um, but in that, the whole group's called Mamas. Um, so this is our Llama logger. And it is a nod to him, a nod to that family, um, and really kind of a yeah, yeah. So yeah, it was the group that met every other Thursday and he was really Right goes back to our ethos. He was really inclusive. So what he did is he made it

Ryan: 42:26

So so imagine the Gathering you've started as a car game. It's kind of expensive to play it. So he wanted everyone to be able to play it without barriers to trying to do here. So he went and bought cards. duplicates of all the cards for everybody, and gave them out to everybody in the So everyone was on the same playing yeah, then he unfortunately passed away, but they kept doing it in So this logger goes all the way back Yeah, and it's still a game night that happens to this. day. Yes Llama night really cool

Elizabeth: 42:54

and I mean, I know that wasn't the driver wonder like I think just all those cool. I can't wait for this to open. I'm gonna cut love. So we'll tease more, but that one's a fun, fun story.

Ryan: 43:07

That's, yeah, that was a fun story Okay. So that was, that's the lagger. Okay. I'm feeling this one's the sour, the color. So you said you don't like sours. We Okay. I love that. The only sour. that I've ever drank. I'm like you know, I could, I could actually Um, okay. but I know it's Earl Gray name of the wicked wheat? So wait, have her try it. Let's see if she knows what it is.

Elizabeth: 43:44

That almost tastes like a cider, but like not. Those are too sweet for me. Yeah, yeah. is a very subtle, I could drink this. Wow, this almost tastes like punch. yeah. so we wanted to take we didn't want yeah We wanted to do the sour, Yeah, we wanted the sour profile without you know puckering as you drink it. So essentially it was like a hint of the sour.

Chad: 44:07

Our goal in this was really like a green apple. Oh, and that's exactly what it tastes.

Elizabeth: 44:11

You were, when you told me that before we started recording, I was like, okay, yeah, sure. This really does taste like a green apple. Yeah.

Ryan: 44:20

So this took a while. We had the base of And then it was just doing batches right that fine line. Dang, this might be my favorite. I'm glad you love it. And you're not a sour person. This is funny, you're not a sour person. Yeah, this is like not my favorite, like wow. You know what's funny. This It was great timing with typically you kind of have to like spoil the beer to get a sour, which is kind of gross. so you do a typical process. So typically a sour, a traditional sour, you go through the normal brewing process, but then you have to sour it. So that's literally spoiling your batch of So you put a lactobacterium in to literally spoil the beer, and then you start the fermentation process. Which is a wild, but not so great thing to like, understand when you're doing it. I just heard the word bacteria. okay. Yeah, it's time consuming too. It takes, you have to essentially do like It's like double the process. Double the process, yeah. The cool thing about this though is they've come out with actually like better and new So you almost brew like a normal brew. There's both the same time. It rocks. So it's cleaner. It's more efficient and this looks like apple juice. Yeah Like it's so I'm just curious, what's the alcohol content It's like a high four. Yeah, this is or like a pool beer. I mean, It's adoring. It's a 365 beer. This is one that you would sip like yeah, Like at the pool. we're really excited about that one because, um, this one, I mean, gosh, I am not a sour girl. I love it. Yeah.

Chad: 45:46

Well, hopefully we can go four for four because I know you said not typically go to you. This one is a labor of love and one that is kind of a passion between. Stout World Brew and coffee. Like, I am I love coffee. So, all of our, all of our, like, ideas come from coffee. shops.

Ryan: 46:05

So, you know, it's a no to that. But stouts, the grain profile on stouts of them add more coffee, like you have coffee stouts where they actually do a steeping coffee. in it Um, some people get coffee flavoring in other ways. Um, but it does so well with stouts wheat profile. Um, this How do you guys put the coffee in yours? We actually, well, we're going to partner with, yeah, it's a two step process, but we're going to partner moving forward, we're partnering with the, Building that community Yeah, yeah, Chin Chin. small roastery beans. Okay. Um, yeah, and then there's, there's a couple ways you can do it. We can, you start with a sieving process and you can also compliment, So this also this was the side. And that's a little node to that's foreshadowing of the branding of this This thing took us so many batches Yeah. Oh my. We really went for a caramel style. Yeah, so caramel macchiato style. That does not taste heavy at all. So you have some caramel cream in there. Holy, how did you do that? It wasn't easy. No. It wasn't easy. How many do you think we threw out? Three badges? Every time we're like, Nope.

Chad: 47:22

But again, it goes back to that. like, we want to make sure that what people are drinking great. And they feel that experience on that journey. And it just didn't slap. It didn't crush it. It slaps. It slaps. I feel like we've, we've hit head. I don't really,

Elizabeth: 47:35

I'll be honest with you. I was trying to stouts at all. like I don't. Like I would probably argue that I don't Like is amazing. I love it. I love it. Yeah. It's yeah. Stouts are hard. Yeah. This is so delicious

Ryan: 47:50

It goes to the stout fans, because our stout fans Oh my gosh. So we really keep that profile. But then it's also drinkable by people. We want it Crushable stout is the hardest thing you've

Elizabeth: 48:02

Yeah, like, I mean, I don't know. I don't know. This is not So like that's, That's good. And very big compliment. Thank you.

Chad: 48:10

I appreciate it. Holy moly. This one's nice too. It sits at six percent. Um, so it's not super crazy on the ABV side. Um, but again, It was that point of like that fine medium of like, It's still a stout, but it's not something that you're a 12 percenter and you're like, I don't want to do life after this. It's so easy. It's so easy. If you're not careful with stouts, It'll happen. Just It'll happen right after your boot process you have to use so Yeah. So it's was, yeah. How do You do the

Ryan: 48:38

Well, there's a couple ways you can do it. You can do it just with, uh, like flavoring to do adjust. And then you can do steeping. Yeah. You can also do steeping with actual beans. We have some You got the real beans. This is, man, I don't even know which one is my favorite. That's a compliment. I love it.

Elizabeth: 48:57

Man, love it. Which is weird.

Chad: 49:01

Which blew your mind. That is exactly what we know what I mean? So good. Like, we are so excited to share our craft with Guys! Thank you for being a part of this. That's freaking good! Thank you.

Ryan: 49:12

Yeah, so, again, like, we, perfectionism. like we've been really trying to perfect these for a long time. We really wanted to hone in on that we're really proud about and covers a lot of the bases. And you tried four fifths of So there's a fifth one. What's that one? Or is that one a secret, secret? No, that's not a secret.

Chad: 49:31

So we have a Pilsner that's coming. then we have a lemon shandy. Oh, yeah.

Ryan: 49:36

That's our first seasonal. So we'll do seasonals. We'll have our core of the five that we talked about. And then we'll have some rotationals. The shaney's in the mirror first. we, that one, our first one that we brewed the first time And we're like, we did it. Yeah, Yeah. That's the only one, the only one we're like, yes, we got the profile we want. And then we got the cloudiness. Cause you want shaney's to be cloudy. Yeah, Yeah. yeah, yeah. So shaney has wheat profile, like wheat in it and it had, you want it to be lemon zest. And that one, we're excited about that one. We're glad that our first seasonal is tried and true because we know it, we know we can do it. Our second season we'll be a little more ambitious We're going to start, we're going to do our first, aging process in bourbon barrels. So for the holiday, like later in the holidays. Oh my gosh.

Chad: 50:17

But even that part, like, because we'll have two that's the year, it's So for us, it's like, we'll share some ideas of recipes that we want and get feedback. It's like, oh, that sounds great. Let's do it. And then we'll And it's going to be a fun journey. Um, and you go back to like videoing and doing all this stuff, like showing people like, Hey, it's like, we're brewing it. It's coming. And like, it's

Elizabeth: 50:38

You know, one thing that I mean, there's actually There are so many things I love about All right. And y'all are both like, you are fabulous, Chad, Ryan. I've known you are fabulous as well. I just, again, want to product of what you're selling You were not but not beer brewers. But you were creatives that wanted out of your knew you were destined And I just think that is so but just, it's beautiful. stressing it because I am a huge believer in anybody going after their but also You don't have to have Y'all didn't even have Well, what did you have? The passion, then everything's worked out for you. And granted, yes, There were speed bumps. There was red some BS. There is, Oh, there are so many layers to this. Like opening a business is another, and then like, Oh my And I just I'm hitting that for Um, it's a lot. it comes in just walking And you could not have predicted finding that guy, but it worked out. And I truly, that's why I talk about the again, commenting on that and commending both of for a sharing your story believing in your why enough that you did it and he followed through and Yeah,

Ryan: 52:10

and shout out, I want to do a shout out to Josh Watterson at Elsewhere Brewing. If you live in Atlanta, visit his spot. His beers are incredible. He's, heavily European, inspired, but they

Chad: 52:22

He's a he's a winner. He's a genius. Yeah, he's so good at this craft. Um, and again, be able to have someone I

Elizabeth: 52:32

And I just love hearing like how you establish community. Um, cause like, you know, it's a cohesive relationship You're doing right Yeah, absolutely. I just think it's beautiful. I'm, I'm, I've inspired myself. Like this truly, I'm not just saying that to like, you know, touch your one thing end on, and been heavy themes, and I'm gonna keep sipping some of the spear, you're more than welcome, um, is the creator. core of what. Elixir, Bruko, Chad, Ryan, what you talked about your oh, I'm already manifesting, days have passed, there you go.

Ryan: 53:17

So, yeah, creating creating is living creating is living life. Oh, wait, one more time? Yeah, creating is living life. So whether you're creating, uh, your craft, having kids is it's like living to your fullest. Like I said at the beginning, like, it's, you know, it's almost our, duty, it's our duty As humans to just give it, give it all you got.

Elizabeth: 53:37

I love that. That's, I bet like, I'm not like, anything. I truly farting you know, whatever you believe sure there's purpose there too. But I do think life is meant to like, in a way. Like, I mean, don't be a bad person. in that, but like, I, I, wholeheartedly it's. someone else say sometimes I feel like I'm a little like crazy, not like crazy, but I'm like, I'm living in like a different cloud. Like, what am I doing But like the more people, as I walk my path, the more believe the same creators I think

Chad: 54:20

I mean it's yours life in general is is amazing You know what? I mean? It's one of those things that it's like like you are put on this earth to do amazing things And Like just celebrating The belief that you are awesome, right? And yes, like because there's a lot of stuff down out there and there's a lot of people that unfortunately don't have a love and or family that loves them back, which is so sad But like man, there's a lot of people out here that every single one of you Um, and

Elizabeth: 54:47

I will Like I mean one of the things that we put on this sheet was how to encourage others to And I mean, creator. I've inspired just by our conversation because there's believe like, it's bigger than me I I don't feel Like I can feel that your mission is to serve others. By serving Like, that is I think maybe that's why the universe aligned for us to, collaborate. Because I believe that like all I want like, because we're talking about, like, it's hard. Life is very hard. we are not taught to love ourselves. and validate you, Um, beautiful and inspiring All of the positive words I can think of to believe that. And then they're, that. they're, creating a space that out

Ryan: 55:57

that's why it's perfect that you're here too, journey for a while and it might've been rough at the start, but way You're you. and that's why I was like, there's no better way

Elizabeth: 56:13

We're okay. We're okay. We're okay. Um, but seriously, I um, I think wait opening day. I can't wait to be able to store. Is that the idea? One day. you guys Well, yes, that is on the roadmap. Is the goal because I need to be drinking this. That is absolutely like I need this at the If I don't get it, I'll be upset. Yeah. I dunno which one I'm gonna get.'cause they're all freaking good. I appreciate that. You know. mean, again, like how do you land an IPA that has an belly? feel a thousand pounds? Like I would like to know, like that is like a Tropicalia light. I love that. I don't mean like, no, you know what I mean? I love that. And that's, that's high praise. I mean that. as I especially cause like, it's like light nowadays. no one wants to feel like a thousand pounds, you know, hanging out, especially in a Georgia heat. Yep. yeah, I So are there any like last parting whether they want to open a brewery, whether they want to start or just a their art, their

Ryan: 57:24

I can do the first one. You can do the creator Just take that first step. Like literally like it's some just rip the bandaid off. Take that first step. Like uh, again, we Our first batch was in a jug, So just take that first step, like don't it's, you know, it's stressful, it's anxiety, and there's a million reasons not to do it.

Elizabeth: 57:43

How I feel. Like my advice is just start. Cause that's the yourself out of everything. Yes, you will and once you start, you're going to run into a bunch of issues, like, I'm not saying it's going to be easy, but like, You've already started. So now you're like, well, I'm not going to give up crap. I've already started. Like that's what my mindset was.

Chad: 58:01

On the creator side it really comes down to like that inner feeling that you have of like create and wanting That's the right? Like whether you'd like it may change right down the road of like what that looks like but that you know I mean like keep going towards that core and that fire because if you try to do something outside of that you're gonna be miserable like in our journey like I love the but it's not who I am. You know what I mean? this is who we are. So if you are a creator out there, continue to keep driving, even though it may seem well on that note, gentlemen, uh, for where can they Bruco? find Rick and Mortar isn't downtown Buford, Brew Co drop they find you on social media? Yeah, elixiruko. uh, I think it's Elixir Brew think it's Elixir Brew Co. I'll make sure I tag everything. Yeah, yeah. Yeah. Yeah, that stuff will be up and live here in the next coming weeks. Um, and

Elizabeth: 58:58

so excited. I am foaming at the mouth. I love it. Literally. Well, Ryan, so wonderful. And thank and hopefully we'll see everyone here at, maybe we'll do like a live podcast show. Yes. That would be fantastic. I mean, I've always dreamed So there you go. But uh, thank Chad, Ryan. at the Elixir Cheers. the Elixir Brew Co. And, if you're new here, you can follow me at Elizabeth Cheney underscore or at in dot between pod, both on Instagram and then the in between podcasts on YouTube. And until then, I will see you next week. Bye.