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Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
Cutting Through the Noise: Content That Captivates Your Audience with Wes Gay and Clay Vaughan
Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences.
Wes Gay, an expert in the StoryBrand framework, discusses his journey from working in churches and nonprofits to consulting with hundreds of organizations. He emphasizes the importance of addressing the unique problems and interests of customers to capture and maintain their attention in a world of short attention spans.
Clay and Wes also examine the evolving landscape of marketing in the age of technological advancements like AI, offering insights on maintaining a human-centric approach amidst automation. Moreover, Wes shares how his faith influences his business practices, underscoring the role of ethics and purpose in capitalism.
This episode is a treasure trove for marketers, business owners, and entrepreneurs seeking to refine their communication strategies and adapt to the dynamic field of marketing. Listen in for a comprehensive guide on harnessing the power of targeted messaging, understanding customer needs, and preparing for the future trends in marketing.
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
