Strategic Communication as Planned Behavior in Scicomm

Science communication researchers, Sara K. Yeo (University of Utah) and John C. Besley (Michigan State University), discuss Strategic Communication as Planned Behavior and its role in communicating basic science/discovery research. A preview of a future Planet SciComm podcast conversation with Drs. John Besley and Anthony Dudo (University of Texas at Austin) about their forthcoming book, Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement.

Sara K. Yeo (Ph.D., University of Wisconsin-Madison) is an Associate Professor in the Department of Communication at the University of Utah. Her research interests include public opinion of STEM issues, humor, emotion, and information seeking and processing. She is co-host of the podcast, Planet SciComm. Twitter: @sarakyeo

John C. Besley (Ph.D., Cornell University) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He studies public opinion about science and scientists' opinions about the public in the context of trying to help science communicators be more strategic. Twitter: @JohnBesley