Innovating a Producer-Led Marketplace, a Panel Discussion with Ken Smith, Jason Frye, and Joel Riehlman - 2024 Keynote Session

We might dream about controlling our own destiny and creating a producer-led milk market, but bringing an idea like this to fruition takes cohesiveness, creativity and persistence. In this Keynote Session, hear how these panelists approached the idea, found a market, and formed a cohesive group of producers.