Storytelling for Innovation: Motion Design for Human-Centered Design
Come learn how to rethink your process as a visual storyteller to serve an industry that doesn’t play by our rules. I'm your host, Leeanne Brennan, a Freelance Illustrator / Motion Designer looking to share how we fit into the innovation landscape and how to excel at this unique way of using our creative skillset. This is a fun and fulfilling career that not many motion designers know about, and I want to share it with you!
Storytelling for Innovation: Motion Design for Human-Centered Design
The Growing Need for Voice of Customer Videos with Merritt Robinson
Merritt Robinson, Head of Design, Americas at Bain & Company shares her wisdom about how visual storytelling reduces the barriers to comprehension and the very act of creating an artifact such as a video is part of the synthesis work - not just a nice to have. In being forced to create something visual, you're asking the team to find clarity, which leads to the right idea faster.
I also loved hearing how Bain is using VoC (Voice of Customer) videos in their presentations, and how AI assisted video transcription platforms help teams extract interview clips quickly. So much incredible insight and advice into the world of innovation in this episode, thank you for sharing Merritt!
Merritt Robinson
Bain & Company
Continuum
Reduct
Free 3 Day Workshop Sign up here - Sept 12th-14th (replays will be provided for those who cannot join live)
Storytelling for Innovation Accelerator - Early Bird 20% OFF until Sept. 16th
Leeanne's Instagram