The WE Pivot Podcast
The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
The WE Pivot Podcast
From Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi Barclay
Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and established business owners alike, offering a behind-the-scenes glimpse at the strategic use of video content to resonate with audiences and foster lasting relationships.
Our conversation with XayLi Barclay dives into the essence of crafting an engaging online presence, revealing the pivotal steps every video coach must embark on to captivate their audience. From the foundational importance of setting achievable goals and authentically understanding your viewers, we discuss the art of building camera confidence and crafting a magnetic on-camera persona. Whether you're starting with just a smartphone or have a full studio at your disposal, this episode demystifies the online branding process, guiding you through the journey of evolving your skills and tools to amplify your message and standout in the digital realm.
As we close our insightful discussion, XayLi Barclay imparts wisdom on the keys to successful online branding, emphasizing the significance of crafting a personal brand story that echoes with your audience. By aligning strategic content creation with the needs of your customers, our expert guest illustrates how to establish oneself as the go-to authority in your niche, creating a brand narrative that not only captivates but converts. So tune in, as this episode is packed with actionable steps, success stories, and the clear roadmap you need to shine online and make your mark with powerful content and courses.
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The we Pivot podcast is for you if you're a woman who has recently pivoted into entrepreneurship. You'll find digital marketing tips, trends and strategies to help grow your business in today's digital world. Join Tona and Al Haywood as we have fun breaking down all things digital marketing. So sit back, relax and enjoy the show. Hello everyone and welcome back to the we Pivot podcast. Have I got a great episode for you? Today we are joined with our amazing guest, zae Lee Barclay, and she is a video content creation coach and think-ific expert for online business owners. She specializes in helping entrepreneurs effectively stand out, attract, nurture and sell to their target audience with video content. Through educational video content and online courses, she teaches others how to effortlessly create the visual learning experiences they've always dreamed of in order to unlock multiple revenue streams, attract paid opportunities and connect on a deeper level with their audience. Welcome, zae Lee, to the we Pivot podcast. Thank you so much for being here.
XayLi Barclay:Thank you, Tona. Thank you for having me. I am so excited to connect with you today. Thank you for having me here.
Tona Haywood:Well, thank you. First off, before I get into anything, let me just tell you, my husband and I, before we even started the podcast and we had been going back and forth thinking about whether we should do a membership course or should we do YouTube videos, or what should we do I found you on YouTube and we were just it was like maybe two or three years ago. We found you and we were just immersing your videos and like, man, she has really good videos and we loved your setup, your backgrounds, all of that. It was just so, it was just so inspiring and we were like, well, man, if it's not like Zae Lee's, then I don't want it. If I can't do it like her, oh my gosh. No.
XayLi Barclay:No, I didn't say it here.
Tona Haywood:Everything is so, it's so crisp, it's so good, it's like we're not. We're not there yet, so we were inspired, to say the least, okay good. And I was just like you know, she's telling us all this good information about video content and how we need to really be out here and I was like man, I would love to really get you as a guest on the we Pivot podcast. So that's kind of where it started. I'm so glad we got this opportunity today.
XayLi Barclay:It's amazing, it's funny that you found me on the exact platform that I share with people like you need to be on YouTube, so I'm happy that you shared that, because now I'm like, yes, yes exactly, it was YouTube girl.
Tona Haywood:So, since this is called the we Pivot podcast, I would love to know you don't have to give the long, or you could give a short, whatever you would like story of how you really pivoted into entrepreneurship and what did you actually come from? Like for me, I was a high school biology teacher, so that was my story, but how did you come into what you do with video content creation?
XayLi Barclay:Yeah, that's a really good question. I have such a. It's really an immersive experience and my whole lesson out of like pivoting and moving around and finding my way is just really to trust your journey. And so in saying that, I'll say that I always knew I wanted to have my own business as a kid because I was surrounded by entrepreneurs my grandmother, my dad, everyone you know in my, even my mom. She has her own business. So I really really wanted to be an entrepreneur.
XayLi Barclay:But there was a time in my journey where I was like you know what, like I want to wear a banging suit every day and just work in this high rise building and just tell other people what to do, kind of fish. I got into corporate and I was like, oh okay, this is not, not what I thought it would be and, granted, maybe if I had like decided to climb the ladder, I would have, but it didn't turn out that way. I started in PR in New York City which is just brutal on its own right, getting out of college, and then I moved into mortgage banking for a bit and that's where it was for me. I had the opportunity to climb the ladder and I was like, no, I don't, I don't want to do this. I've always been a creative. I'm a creative at heart. I think for me, I had to really understand what does it take to be a creative business owner? And so I've always gotten say I love your style, I love your fashion. I started blogging. So, even when I was in corporate, I would blog on my lifestyle, the things I'm wearing, I would design clothing and sew clothing and I would actually market it on my blog.
XayLi Barclay:And in came YouTube and Instagram and social media and I realized, oh, wow, like I can share my talents here. But I realized very quickly I have, like you said, like you saw someone on YouTube and you're like, oh, I want to do it like that. Like there were so many YouTubers out there and I was like I want to do that, but I'm petrified of getting on camera. I don't know what people are going to think about me. Will I say the right thing? Will I say the wrong things, or I have to be like this super expert and if I say something wrong I'm going to get canceled, or this one isn't going to like me, or all of the things. And so as I got onto that journey, I realized, hey, I really want to do this, I'm going to become really good at it, and I developed so many skills along the way.
XayLi Barclay:There came a point where people started coming to me for video content. I love your quality, I love how you're confident on camera, I love all of these things and I started monetizing on camera and using video to make money. Then I started getting partnerships and sponsorships and things like that and my business started to take off. And in that time, I think one thing that people may not have realized was that I'm an introvert, because I never really showed that side of me. Everyone thinks I'm an extrovert, outgoing, this bossy person who's like taking names and what do you say? I can't remember. I can't remember the terms that I'm trying to say. Right, but yeah, but essentially I wanted to help people just like me who were shy and not knowing what to say when they get on camera and not understanding how to create content and then understanding how to monetize that content, how to create relationships for partnerships, how to then build out a studio, how to really become known for your expertise and align yourself with the other experts in your industry. So that's kind of how that happened.
XayLi Barclay:And in between, that time of me figuring out well, do I want to stay in corporate or not? I used to be a babysitter in college, so I left that opportunity to climb the ladder at JPMorgan Chase and I decided to go back to babysitting. So that was really hard in that time, but I knew what I was looking to do. So when I started I did that because I could go pick up that kid at three o'clock to seven o'clock. I worked for a celebrity couple, so I got paid really well, and so what I did was I pushed my time to work for someone else into four hours a day.
XayLi Barclay:That meant I had my mornings to myself, whereas in corporate, oh my gosh, I'm on the train in New York City it's freezing cold. I'm tired on the train because it's just cyclical. I'm waking up every morning, it's cold, going to work, working all day, this long day, and then by the time you leave, I mean you're also exhausted from the environment in New York City, but also just after you leave work, you're so tired you don't really have time to work on your business. And so I made the decision and it was really scary, but I did it, and so I knew that my time to make that transition was much more valuable than me being afraid to jump. So, in a nutshell, that's my story, tona.
Tona Haywood:I love it. I mean, I love it. I love how the babysitting kind of comes back, and it comes back in a way that probably allows you to really do that which you're trying to do, which is your entrepreneurial journey, because sometimes we have to do those things that we may have grown away from in order to do the bigger thing. You know, that's coming down the line, you know, and we have to think of things differently. It's not like just, oh, you're a babysitter. It's like, yeah, I'm doing this so that I can do it.
XayLi Barclay:No, you're absolutely right and I had to process that. It was really like, oh my gosh, like she left this. And it's funny because there was a point where I had to take my kid to swimming and the location was close to my old job and I would be like, oh my gosh, what if I see someone that I used to work with and I am, you know, obviously now a babysitter, and so in those times, like it's going to feel tough and like you don't, you're not seeing your way, but you've got to believe bigger, you know. So thank you for calling that out, yeah, yeah.
Tona Haywood:I mean, I think that's true, because even I think the biggest thing for me when I left out of teaching, it was the one thing that I knew for so long, right. So it was like 16 years, high school, biology, the same thing, mitosis, over and over again. You know all the things, yeah. But then when you decide, or when God pushes you into a new realm and he's like, oh, I don't want you here anymore, I want you over here, there's a process that takes place because you're like now, who are you? What is your role now, what is your purpose? Because you were so used to. If somebody said what are you? You know, what do you do for a living? Yeah, exactly, I'm a teacher. Yeah, Now it's like what do you?
XayLi Barclay:well, let me see yeah, what am I doing today? What part of the business am I in today to say, well, that's what I'm doing today?
Tona Haywood:Exactly exactly Because you're still trying to figure it out and it doesn't come like it doesn't come like clockwork, because you have to still grow and change and there's all of these things that happen along the way that help you to become what you're supposed to be over here in this new journey, versus the one that you were in before. Because you're right, like getting on camera. When I was a teacher, it was just like, ok, I'm in front of students, that I'm showtime in front of them.
Tona Haywood:But now if I'm thinking about trying to do video and I'm in front of people, I have no idea who they are. Yeah, but how are they going to receive me? That was a harder pill to swallow to try to get over that. So I really appreciate you for sharing your story, because I think a lot of people in this realm can probably resonate with that pivoting I hope so. Entrepreneurship yeah. Now down to the video content creation. One thing that I did see that you have is you have a start shoot, grow Academy. Yes, I was wondering what was the spark that inspired you to create that?
XayLi Barclay:Yeah, start, shoot, grow really started from me realizing that there was a need, so I started it in 2015. And I would always tell people if you're not on camera, you're going to be in trouble in the next few years. Oh my gosh, look at us now. Right, like every platform is video centric, every single platform we can think about, and so now one thing that we do have to look at is we have to get on camera in order to market our businesses. I mean, you can create graphics that's amazing. You can take pictures that's pretty awesome.
XayLi Barclay:But there's nothing like an on camera connection, and I realized that people were going through different struggles as far as it pertain to getting on camera, right, so people probably didn't know what to say. You know what to talk about or who they're speaking to specifically. You know, people don't know how to set up their camera, how to create a set, how to even start with a phone sometimes the things that we think are elementary. There are people struggling with those things, and so we're able to create solution based content that really speaks to the people that we are looking to attract, and I realized that there was, on top of the overwhelm of figuring out, oh my gosh. Am I saying this correctly? Am I good enough to be on camera? Am I going to match up to other people that I see out there?
XayLi Barclay:On top of all of that, there also is the aspect of I don't know what to talk about. I don't know what to say. What are my next five topics that I can talk about? That's going to really speak to the person that I'm going to attract. Okay, now I've attracted them. What's the next step? How am I, you know, getting through this process, or taking them through a process to where, as soon as we have a consultation or a call, they're like Listen, I'm signing on to work with you for the next six months. I'm super excited. You know what is that sales process like? So that's where I fell in love with the process, because I'd done it over and over again successfully, and I decided to take my knowledge and package it up and put it into the academy.
Tona Haywood:I love it and I'm assuming that a lot of people are really being helped by this, because I think it goes back to what you said there are things that we think might be elementary but people are still needing help with because if we go back, if we take ourselves back to our entrepreneurial journey and pivoting, there's a lot of things we didn't know right.
Tona Haywood:Yeah, definitely it was hard to find and hard to figure out and there wasn't actually an answer to those things or questions that we had. And now we look at it from that simplified space what can I provide to somebody that is something that you can provide.
XayLi Barclay:Yes, exactly Because this is about solutions. It's about solving a problem for someone else. That's right.
Tona Haywood:And a solution is what you have created. You're welcome, and do you feel that video content and online courses work hand in hand, and how do you feel like they work hand in hand?
XayLi Barclay:I feel like they do for sure. For example, if I didn't put myself out into the world, we wouldn't be here on this podcast, right.
XayLi Barclay:So you found me on YouTube somehow and you were interested in what I was saying or I probably shared something that made you feel like, oh my gosh, she knows her stuff, she's the right person for us to connect with or talk to or reach out to. And so when we look at that process, first of all, video is perfect for traffic and getting people to trust you right, so there's no like trust factor. My assistant told me that you reached out via an email, so somehow you got on my email list, so you were interested enough to leave the platform that we were on and get on to the email list where we can further talk about what you're possibly struggling with. And then what happens is that person begins to really enjoy connecting with you.
XayLi Barclay:Like sometimes I go live, like I do so many things as it pertains to video, by the time it's ready for, by the time I'm ready to ask for the sale, it's a no brainer for the people that I work with, because they've spent enough time with me and they know and trust you, know my expertise and what I can, you know, deliver. So it becomes like a no brainer, like, of course I want to work with you, of course, like, so it just makes the process. It really collapses the sales process, which is what I love, because then I'm able to onboard someone and work with them in the capacity of an online course or online coaching program or however. We're delivering content. That's what's really helpful.
Tona Haywood:And that actually makes a lot of sense, because and the one thing that people have to also realize it does collapse the sales process.
Tona Haywood:But sometimes it also depends on the person, because I've I've seen you years ago, right, I've ingested or consumed all of your, you know all of your different content on the email list and all of that.
Tona Haywood:But if I am not at a place where I have a podcast, where I'm thinking that this will be a good collaboration, yet I might not go out and ask the question, right, because I'm not there yet. So it's still a process, right, but you've already given me all of the things that I need to know that, ok, I know, like and trust this person and I am willing to go the next step, which is email list, or the next step, which is to reach out to find out hey, is there any way that we can collaborate and move forward? And I think that's a message for anybody out here, because a lot of times we are putting out content, you might be putting out videos, you're putting out social media posts, all types of things but you still haven't got that sale or that magic thing that you were kind of looking to get yet. But you have to just continue to be consistent with it and it will come when it's supposed to, because the timing still has to be right.
XayLi Barclay:Definitely.
Tona Haywood:And, in your opinion, why do you feel video content has become such an integral part of creating people's online videos or just video content in general?
XayLi Barclay:Yeah, I like to say a picture is. Well. People say a picture is like a thousand words. Right, let's think about video, which is a moving picture. Right, we're able to tell deeper stories. I like to even reference back to any time you go to the movie theater, like when you leave. If you've watched a good movie there is, you feel different, there is an impact. If there was a sad part of the movie, you feel sad, leaving Like you're going home and you're like, oh my gosh, I can't believe that happened. I wonder what happened to this person. So these visual images are so powerful. Getting on camera is so powerful.
XayLi Barclay:The other thing is facial recognition. We see someone often enough in person, right, there's a connection there. Somehow you want to see that person again, so you find ways to visit them or go out to dinner or connect with them again or marry them or whatever it might be. And video is the same. It's the same thing. We're building a connection, which is why we see so many parasocial relationships on social media, to where people have been following this one person for years and they feel like they know this person, right?
XayLi Barclay:So I think that video now is just an amplification of all of the content and media that we have in the online space and we're able to put that into something that is either 30 seconds or 30 minutes and we're able to spend time with people as if it's a person-to-person conversation. There's something especially. I've been teaching this for so long, but after 2020, everyone's lives changed and we leaned on video even more. So our generation that is growing up now is they're totally connected to the internet and into content and into video, and that in itself is such a nod to what's happening now in our industry or what's happening now in the world. So video is a connector of sorts, and I don't think it's going anywhere anytime soon.
Tona Haywood:I don't think so either. So how do you get people to get over the overwhelm of creating the video and feeling like they have to have the DSLR camera with the crispy you know? You know what I'm talking about with the crispy, clear visuals, the set that is just pristine and immaculate and all of those things, because a lot of times what happens, at least I know when I first saw your videos, I was like, oh no, professionally, but I don't have that though. Do I have to create that? My lighting is a right and I don't have a DSL or camera and I don't feel like trying to get one and then try to figure out how to make it work and all of these different things. How do you get people to see that they can use what they have already and to still make an impact on their particular target audience?
XayLi Barclay:Of course, I think even when I was talking to you or when you were speaking earlier, I was like, oh no, I don't want you to feel that way, but also, at the same time, that's I started without all of this stuff. So I like to say it's really dependent on your goals and I am a person that I really want to stand out in this industry. I really want, when you see me, you really take me seriously, you really tap into what I'm saying. I want to stand apart from everyone else, especially as a video coach. So I put a lot into my set, my appearance, how I show up on camera, my confidence on camera, and so it's dependent on where you would like to go in your journey, which is why we created the Start Shoot Grow Video Academy, because I started with my phone and then I graduated to a webcam and then I updated to a DSLR. So I kept upgrading as I went along. And the way that we teach in the Start Shoot Grow Academy is, as you start progressing and your income is progressing, you start investing time back into your set, your camera, your microphone. You're able to do different things, even the way that we serve people like yes, we can teach you how to get started, but as you grow, we have where you can learn how to use the tools that you do upgrade to or up level to, or our highest tier is WhiteGlobe, where we'll order all of your equipment and come in and build your set for you. So we serve at different. So I would say it's not up to every single person to learn how to use this stuff. There's always someone that can help you. I'm a believer of. We have time or we have money so you can outsource finding the DSLR, finding the right microphone, hiring someone to get all of that done for you and you make your money back, because now you spent this money.
XayLi Barclay:I got to be on camera, I got to connect with my people, I got to amplify my voice and get my message out there. If you're meant to serve thousands of people or millions of people, however you decide, but when you're just starting out, your goal is to start amplifying yourself and your voice. So even with our camera confidence class, we teach you how to amplify with what you have. We don't teach all of the fancy things and setups, but we teach you how to command attention on camera, how to get on camera and speak into people and speak to people, how to navigate all of that, your body language, your posture, the way that you design yourself and your on camera persona. Those are the things that we cover in that class. So it's kind of like I understand the full spectrum because I've been the full spectrum. I started with my phone, then I graduated and I kept up leveling and investing back into my set and all of that. But it just really depends on your goals as to where you want to go or how you want to present yourself.
Tona Haywood:And that makes a lot of sense. And you have to also make sure that you're having realistic goals, because I think a lot of times we come into it with goals Well, if I don't have it like this, then I don't want it.
XayLi Barclay:Yeah, no, I agree, yes, and I think it's important for us to also remember, like take action based on where you would like to go, meaning that if you do, if your goal is a large goal, then you have to take action based on what you have right now, regardless.
Tona Haywood:Yep, that's true and yes, don't let that stop you from making a goal Exactly. Yeah, you're gonna be out there.
XayLi Barclay:Yes, that's my belief. Like I will tell you that I sometimes have the most unrealistic goals ever and somehow God comes through and he's like all right, I heard what you said. Right, let's figure this out so you can dream big, but you got to act big as well.
Tona Haywood:That's true. That is so true. I like that. I really do. And how do you leverage your social media to fit your overall plan for creating these successful online courses and monetizing them?
XayLi Barclay:Yeah, I mean that's that. I could teach on this for hours, but you have to understand exactly who you're serving. A lot of people get into business and they don't have a clear idea of who they are serving, right? Who is their dream client, meaning the person that when you say, hey, this is what I offer there, they're like oh my gosh, I need that. Where do I sign up? Please take my credit card? All of that jazz, right? And so if you don't know who that person is, you're not able to have a conversation with them or communicate with them.
XayLi Barclay:I like to say a content or even content marketing, for that matter is just really having a conversation or continuing the conversation that your ideal customer or client is having in their head. So you have to understand exactly who you're speaking to and how you can help. So, for example, for you, tony, I'm like you don't need to learn all of this equipment because you need to focus on your zone of genius, right? You don't have time to do all of this, which is why it's important for us to know where people are, even in that customer journey as well. So you have to really understand who you're talking to and create content that is helping them to move along the journey with you. So I think a lot of people don't put enough time into understanding that customer journey, whereas my customer right now but part of the journey are they.
XayLi Barclay:Are they aware of the problem that they're having? Because sometimes that's it. Sometimes someone sets a goal I want to make $10,000 a month but they're not aware of the problems that are in the way of them getting to that. So creating problem aware content is really important. Well, have you projected? Are you doing quarterly projections? You know, are you setting goals that you that will align with? Are you acting according to those goals? Are you doubling down on 20% of what's working and cutting away 80% of what's not working? Things like that are so important for you to be able to relate to that person, like these are the problems that you're having, but guess what? I have a product or a service that can fix that. I laid this out in XYZ course. So I think understanding who you are creating this course for at the core like really understanding them is truly transformational.
Tona Haywood:I agree, when you know who it is that you're creating the course for and who your target is, it makes putting out content a lot easier. Yeah, you find that, when it comes to you and your social media platforms, do you use every single platform or do you pour in more in certain platforms than others?
XayLi Barclay:That's a really good question. I don't use every single platform, but we do have a content distributor who takes all the content that I create and distributes it onto different platforms, so which means that I can layer in right. So if I have YouTube shorts going out, I can layer in with a long form video or I can jump in on a live stream, like I can layer in that content. My presence is still on the platform. However, if you're just starting out, that is not for you. Pick a platform and pour into it, and I still have my platforms that I, you know, nurture. Like I started on Instagram, so I'm there a lot and I'm also on YouTube a lot. Those are my power platforms. Facebook is for nurturing for me, meaning that when people pour into, they find me on YouTube, you know. They find me on Instagram or they find me on TikTok. I'm able to pour everyone into a Facebook group where I can really connect and communicate with people. So for me in my business, different platforms also have different purposes.
Tona Haywood:And I I can see that, and I can actually see that with your platform, because I can come to you for a long form video via YouTube. I can go out to your Instagram and I feel like the Instagram is inspiring because it's like, oh girl, what could actually be using this? What is the thing that you have under your desk where you walk and the walking pad, yes, while you're working? Yeah, girl, you could do that. Get those steps in, yeah, or you're how to create an aesthetic video. You know, I think those are very encouraging, inspiring and helpful, valuable. But then I can also see the nurturing part that comes through the Facebook group, where you can come online, you can ask people questions, you know, help with certain things. So I feel like it's an overall, it's an actual strategy and it's a strategy that works for your brand. And I think sometimes when we go out, when people go out, they don't really have a strategy in mind and so everything kind of seems kind of piecemeal. It doesn't all flow together. So I really, I really like that. Thank you, you're welcome. So let's see.
Tona Haywood:One question that I have is what would you like to share with our listeners about being a successful business owner in today's digital world. How do you become successful in today's digital world where everything can be? A lot of times? For me, a digital marketer, everything is coming to me at you know different speeds. Everything's changing all the time and you're like man. Should I be here? Should I be there? Should I be here? Should I be using this? Should I put out this core? It's just, it's overwhelming. That's the one to sum it up. So how do you? What are some tips that you could give business owners to become successful in this digital landscape?
XayLi Barclay:I would say, especially if you're, you know, looking to amplify your business, get on a platform that is searchable or search-based, and start positioning yourself as the go-to person in that space. Right? I think a lot of people really sleep on this. So I would say figure out what your customer needs from you and start creating content based on that that is searchable. I think it's easy for us to get caught up in virality and all of the advice that people are giving online about different things, but I think it's important to find someone online to listen to that is aligned with you and your journey and where you are going, instead of scrolling TikTok and hearing five different messages about what kind of videos you should be creating. Right? So find a searchable platform and start creating content that is really valuable on that platform. Start building a content portfolio.
XayLi Barclay:I think a lot of us post according to our emotions, meaning we do a few posts and we're like, well, nobody's watching and so I'm going to stop, kind of thing. Last night, on a live stream, I was speaking about how companies like Nike and Adidas they already know everything that's going on for the year, what collaborations they're doing, what they're putting out, what products they're selling. What's at the forefront for this month, what's at the forefront for next month. You know they have everything planned out and whether people are buying or not, or liking or not, they are still following the plan. Stick to the plan, not your emotions. So that would be my advice. I like it.
Tona Haywood:Stick to the plan, not your emotion. I agree, because a lot of times we do. We tend to go on. We're humans, natural.
XayLi Barclay:Right.
Tona Haywood:And I think, before sticking to the plan, create a plan Well that part yes, right, create a plan to stick to and, yes, you'll probably feel much better because a lot of times it's the post, it's the post on the fly, it's you know, I think I feel like posting today, but I don't feel like it's tomorrow. But if you have a plan that you've already stuck with nine times out of 10, you'll stick to it because you already have it in motion. So, yeah, yeah, are there any last things that you would like to tell our audience? That would be a nugget that you would have.
XayLi Barclay:I would just like to say find, make sure that you know what your story is, or your brand story, or what you would like to put out there about yourself, Aside from us only talking about business.
XayLi Barclay:People buy from people, so make sure that you're putting content out there that is also relevant to help people understand your brand story. You don't got to put everything out there, because I know that's a question, but is it relevant to the journey that you've experienced? For example, even when I do interviews like these, I know my brand story so well I can fit it into the message of the show that I'm on right. So even today, I was glad you asked about what was my pivot journey like, because then I could have tapped into my story and shared whoa. I was all over the place for a while until I found my stride and realized that all of the things I had been through really helped to add up to where I am today. So make sure that you understand your brand story and make sure that you can translate that on camera. It is the thing that is going to help someone choose you from the other person that does what you do in your own industry.
Tona Haywood:And it's all about being able to make that connection to that person. Yes, because once you see somebody on camera, usually there's a connection that's made, that's like, okay, I like this person and I want to work with this person and see what more this person has to say. Yes, well, zae Lee, I really appreciate you for being on our podcast and I will definitely have all of your information in our show notes so that people can go out, they can follow, they can find, they can subscribe, they can get all the goodness that is in all those emails that you send out, because they are perfection. So I appreciate that. You're welcome, so, and they need to get on the list too. So I will have all that there. But thank you so much for being a guest on our show. We really appreciate you for taking this time out to be on our podcast.
XayLi Barclay:Thank you, Tona. Thank you for having me with a pleasure.
Tona Haywood:You're welcome, take care and talk to you soon.
Al Haywood:We're so excited that you tuned in to the latest episode of the we Pivot Podcast. Thank you for joining us. Now, whether this is your first time or not, please make sure to subscribe and share with a friend who can also use some digital marketing guidance as well. Until next time.
