C2C ep 2: how to speak to your clients so you can relate and get them into your programs

C2C ep 2: how to speak to your clients so you can relate and get them into your programs

Summary
In this episode, Andrew discusses the importance of speaking to clients in a way that resonates with them and encourages them to take action. He highlights the problem of 'coach speaking', where coaches use high-level verbiage and generic language that disconnects them from their audience. Andrew emphasizes the need to use client speak, which involves using the words and language that clients use to describe their struggles and pain points. He also emphasizes the importance of delivering content with the right energy, one that inspires and motivates clients to take the next step. By speaking to clients in a way that they can relate to and using their own words, coaches can attract and connect with their ideal clients.

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