Social Media Today

On state of social media… this is an ever evolving marketing tool that requires whomever is at the helm to be diligent in keeping ahead of all the major social platforms, trends, and desired goals. Listen in as James interviews Media Vision's own digital strategist as they discuss how to best utilize social media for your marketing efforts… they touch on strategies, content for postings, importance of video, influencer marketing and more!  

• If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com
• If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/
• If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com

Transcript

Unknown: 0:04

Hey, everyone. Welcome to Season Two of the marketing perspective. This is James Danella. And we have added some bells and whistles this season. We've also added video into what we're doing. So I'm very excited. Today, our topic is going to be social media, the state of social media. What is what's it like today versus what it was, like 10 years ago? Personally, I find social media to be a little bit fake. Am I alone here? People putting their best foot forward, some lying about who they are. It's too much fake following fake and it drives me nuts. And the worst part is sometimes people eat it up. I don't get it. Where are we headed? As a people as a society. We, at our firm, we try to educate businesses, to be authentic, to do things in a way that are real because as a consumer, we prefer real statistics approving this they don't want over produced over Hollywood commercials and things like that. We want real we want people to talk to us, not at us. So if that's the truth, why are we being fake on social media? That makes no sense to me. The dysfunction that I see in social media is that it's attracting people that need constant affirmation need, like really need constant affirmation and approval as they become slaves to their phones and the social platforms. I don't believe it's what they were intended for to you. What's different from this, then what's traditional boob tube 40 years ago, we are if you're old enough to remember sitting in front of that TV. It's just an escape. And I don't believe that's what social media was intended for. I don't believe that Zuckerberg and all the greats came out and built this platform for us all to be zombies 20 years later. And honestly, I don't care what you had for breakfast. I don't care what you're wearing today. Stop posting that stuff. It means nothing to my life. I want real I want genuine. I also don't care about your politics or your religion. Stop. I am looking to connect. As a consumer, I want to understand who you really are. I want to be a part of your life. If we're following each other or engaged to each other. I want to see real, build virtual relationships. To be real. Stop being fake. Alright, if that's just me. I also don't find it effective for you to state how awesome you are. Oh my gosh, for as a marketing professional for a really long time. We as a general rule, it's better when others say positive things about you versus you saying them, just saying. So now, can social media still be an effective marketing tool? It can, when it's used correctly. I'm going to bring out our very special guest today, Laura Haussler Hi, Laura at times works with Media Vision, and she does a lot of our social and our SEO. She is a rock star. She also has her own independent company called you flourish digital. Laura, if you want to expand on that, please feel free to go ahead and tell everybody a little bit about yourself. I actually met James and his family a few years ago, and I'm just really honored to be able to work with Media Vision, advertising, and get so as James mentioned, I do have my own my own little boutique agency. It's just a little one that focuses on SEO, but I, I work, all digital social media and SEO for Media Vision. And I don't know, I have five kids and five animals. And I don't know what else I'm supposed to say about myself. My life is just family, family and work and coffee. So that is that is that. That's all I got for you plans ahead. I know that big plans coming soon. Yes. Very excited. All right, Laura. Let's dig in. We're gonna have a lot of fun today because we know each other and we're both a little crazy. And we're listening to the intro. I know you were Yes. So tell me what's your take on all that? Well, I just said. Well, you know, actually, I agree a lot with what you said. I don't think that you're really far off. And I don't think that a lot of people will disagree with you as far as the view of social media is concerned because I Um, there is a lot of, you know, social media has been inundated with, like influencers. And I like to say like for, you know, when I'm thinking about my kids, it's a lot of comparison, you know, so there's a lot of this fake reality that's out there. And it's really disturbing. So, yeah, I mean, I completely agree. So it's like, how do we approach social media, from a business perspective, where we can actually reach, you know, customers and clients, and we can actually be real people. But actually, I think that that could be an opportunity more than a challenge. So that's kind of where I, I totally agree. Now, if we do it, if just you and I partner and we take the opportunity to do that, that's one step. But we can't do it alone. A lot of people have to take that same initiative. And I also think social platforms would benefit greatly by more real and more authentic than all this fake, I mean, these influences or even want to be influencers. I mean, let's face it, most of them are wannabe influencers, you know, in general, and they're striving, oh, I've got like, 500,000 followers, that's awesome. You know, and none of them care about what you have for breakfast. Right? And if they do, what's wrong with their life, I was just gonna say, if you're listening, and you feel a little bit offended, by me saying something like that, I'm really sorry. But really, there's so much more to your life than watching somebody else get dressed in the morning. I don't get Wait, let me have some coffee. Well, I was just gonna say, I mean, some of them do, like, some people really do love to know what outlook is, I have my coffee, too. They, they love to know what other people are eating and drinking and how they're exercising. But that's because they've created this. This, you know, fake reality of who they are. And the person watching sometimes it's just like, Oh, I just want to be a better me or a different me. Right, you know, so I think that that's why they do it. But I totally want to do like these little short video clips. Like what happens when they're on camera versus what happens when they're off camera and do a priority, it would be hysterical, there's a I would it would go viral in your goals, right and goals. There's actually a woman and I can't remember her name, but she'll post two pictures of herself. Sometimes she'll post, the pre make a picture and the post make a picture. And she's like, just a reminder, this was me an hour ago. And this is the real me, This isn't me for you, on the internet, you know, on social media. And so I'm like, I love that. Because it's real, you know, not to not to tangent too far, since my kids were born, especially my girls, I have two girls and a boy, I tried to instill in them that they're beautiful, just the way they are. Like, you don't need to change, you don't need to do all these things that you see. In advertising, you can be yourself and that is beautiful starts from inside, and it works this way out. And then of course, you know, my oldest actually follow that tactic. She's, it's awesome. What she's doing, my youngest is starting to slide into Oh, I have to put makeup on I have to do this, I have a Sikh, you don't have to. And she's not listening because of the circle of influence she has around her. So that's, you know, bringing it back home. Social media is a circle of influence, whoever you follow, and wherever people that you're connected with are the ones that are influencing, you know, I would be cautious about that. And look at your children, look at what they're looking at, you know, not to preach. And I don't mean to do that. It's just, I as a marketing professional, I find it is our responsibility to do things ethically. And understanding that we can affect change, that we affect behavior in consumers. And it's a big responsibility. And I find a lot of people don't take it very seriously. So anyway, all right. So Fox out the window. Let's get back. So Laura, I find it really interesting that there's been a real major shift regarding there's no new platform coming out in social. And it's been like that for quite a while. And I wonder why. Because remember the beginning, everybody was going head to head and they were fighting really hard when Facebook came out. And then, you know, all these other platforms aren't Oh, I can do that. That's not happening anymore. It's almost like there's a monopoly in the works. You know, and I don't want to be the conspiracy theorists here. And there's other platforms. There's other things that people use on a smaller basis. You know, there are but the top three, one company owns two of them. Right? Right. So not to if we get cut off Facebook has more power than we Thanks. So I get nervous about that. Because I think consumers need and deserve versatility and to be able to make different choices. When it comes to advertising dollars, we look at that we don't like buying into monopolies. We're very careful about it. Because there are some companies that have more strength than others, obviously. So what do you think about that? Um, yeah, I mean, it's kind of the same concept. As, you know, Google, all these other search engines are trying to compete, and there's just no competition. And I just feel like it's the same. It's the same with Facebook and Instagram. They're both owned by Mehta. And then we've got, we've got LinkedIn. And you know, tick tock is a big one. Yeah, tick tock, the big one. So yeah, I don't I can't imagine what else could come out. That would add any more if you want to say value. I'm trying to be positive here. But if you want to say value, I really don't know what what else could come out. Because I know that made it has come out with a while ago, like virtual meetings like virtual reality meetings. So like, we arcades, we have a, what does that call it like an Oculus? headset? The headset, you know, and I'm actually kind of interested, I kind of want to do the virtual reality meeting with other people just to see what it's like. But I mean, other than that, the purpose of social media was to connect people. So what else can we do to connect it? Aside from like, hologram? You know, I don't know. I, I've got no clue. I just think there's variations. I'm surprised that nobody came out on Sunday night. Usually, I mean, if you follow trends over the years, like history repeats itself, there's always the next competitor, and there hasn't been a competitor in some time. Right? So I guess where I'm going is I'm wondering, where will social be social media be in five years? or 10 years? Like, will it fade out? Will it turn into something different? Or? Worse, you know, there may be a big one. I mean, now that we have, you know, artificial intelligence is like the hot topic now. I know that social media is going to change, the whole landscape is going to change, but probably I feel like for the worse than for the better. It's already had its, you know, downhill. Snowball have negative effects of social media in some senses, so but I can see it changing with artificial intelligence. How exactly do I see it changing? Well, I'm, you know, I guess we can dive more into that later. But when it comes to, you know, we've got, you know, like bots, and we've got fake accounts, and we've got, you know, people who are representing themselves as being real and they're not. I just see it that I see that expanding in the future. And so what's the the movie trilogy? It's futuristic, I totally blanking out of the name Mike. My girls love it. No, no, it's a newer. And she the female lead the hero. She's an archer, and she has to Hunger Games. Hunger Games, right. That's what social media reminds me of. In front of the camera. It's like what is the woman who was like her wardrobe person and in front of the camera, she's this glamorous thing. And behind camera, she's a hot mess. And it's all fake. It's all not real. We're not far away. We're going. Where I don't want to be going. It's kind of my point. I want to You said tick tock before we touched on it. And I don't want the our episode to get away without mentioning this. I'm going to forecast something. So I'll have it officially on record. I've been saying it for a few months. People think I'm crazy. I believe tick tock is going to leave us sooner than later. My reason is, well, we all know what's going on that it's actually China has information. They were able to pull information and data outside and by using Tiktok. So everybody's ignoring it because people aren't stopping tick tock. I believe the reason because we're all selfish. People are making money on it. People are using it to their own edification, whatever it is. They're just not stopping it. But they will soon. With all that stuff going on in the world escalating and I'm not being political and don't get mad. I think tick tock is going to be a thing of the past kind of like what my MySpace did to us. Over time, that is my forecast. If I'm wrong I'll be wrong, but I can't imagine it. Getting through this mess that's about to happen. What do you think? Yeah, I completely agree. I mean, I don't know, though. Because there are so many people that love tick tock, there's so many people, like you said, just like selfishly just sit there. And I will admit to you. In front of all these people, that I have had those moments that I actually took tick tock off my phone, but I scrolled tick tock for maybe I gonna say two hours, I couldn't sleep in the middle of the night, and I just kept scrolling. And you know, when you scroll, tick tock, actually, there's an ad that pops up and it says, hey, you've been on here for a long time. Have you thought about closing me up? Wow, they actually have that. And I'm like, Yeah, I know. And then I just kept scrolling. You know, and so that's part of the reason why I took it off my phone. But But I mean, I think a lot of people just try to escape reality, you know, they're having can't sleep having a hard day or whatever. And all they want to do is laugh, you know, so I mean, my tic TOCs, just full of comedy, animals, you know, just cheesy, stupid stuff that makes me smile. But at some point. I don't know why it's hard for people to let go. It's coming. Yeah. Yeah. Excuse me. Okay. So we need to move on. We can go a lot deeper on that topic. But I'm going to walk away from it. So let's, Lord, knowing what I know about you. I want you to give our listeners some basic tips on just one on one kind of stuff and things that they can do to manage their platforms, ways that they can build engagement and improve their following just simple tips. Sure, sure. Yeah. So for. Yeah, as far with what we were talking about, just previously, you know, people want to see real, you know, people want to see, you know, if you own a business, one of my biggest tips, is to just be real. Show your value, show how you're set apart from everybody else, why people would want to choose you, you know, so, I mean, when it comes to just, this is just kind of a top level thing. But when it comes to like a marketing agency, for example, you know, there are a lot of marketing agencies out there, that are some that do really well, um, bring great results, and some that don't, but even the ones that bring great results, you know, we all bring something to the table, we all, we all can attract specific people that we're going to want to work with that are going to enjoy working with us, you know, so that goes with any business, you know, so. So first of all, so I think one of the easiest things to do is to utilize, you know, sometimes I hate to say this, but utilizing, you know, Facebook and Instagram, Mehta has been making a lot of changes within the program, where you have Facebook business suite. And so I don't know if a lot of people have actually used that. But Facebook business suite is where you can manage your Facebook and your Instagram at the same time. You can look at comments, you can look at news feeds, you can comment like on other people that you're following other companies that you're following as your business. And so that's a great way to utilize a tool that most people are on most times the day. So you know, it's funny, because there used to be, okay, we're going to look at the analytics, of social and we're going to look at, alright, you know, most people are going to be online at six o'clock in the morning on a Tuesday, you know, and it was really easy to define what time your audience was on Facebook or Instagram? Well, now, it's, it's a little hard to tell, because people are on there, constantly, constantly, so. But the benefit of that is that you know that they're on there, right? So, so using Facebook, facebook business suite, to be able to post your content regularly, regularly, consistently, you can schedule it out, they actually have this really cool tool if you you know, if you have these specific regular hashtags that you use, it will actually store the hashtags in there for you for you to easily go back and, and look quickly you can you can search hashtags, and the the amount of posts per hashtag, you know, when it comes to posting, you want to make sure that you're using, you know, there might be hashtags that only has, you know, maybe 200,000 posts, right? Then there's another hashtag that has 2 million you want to do like a general you want to use a general mix of hashtags for discoverability purposes. Okay, so, so it has all those great tools in it. And when I see you laughing, I'm laughing because there's times I see people posting at Um, they've got like 2530 hashtags. And hashtags are longer than the comment that they're saying. Yeah, you know, I made that many 35. I was like, stop. No, no, yeah, stop, we, as people stop, you don't need that many I want to say I feel like they're always changing. It used to be that you needed to max it out 30 hashtags. Now, they're saying anywhere between like seven and 12, at the most, like, Don't do too many. And make sure I mean, hashtags or keywords, you know, it's search. I'm just saying, that's the hardest part about all. Any of the marketing tools that we use anything, even not even social media, it, they all evolve? Yes, in today's since a lot of these are digital assets, even television and radio, there's, there's programmatic audio, and there's over the top, which is streaming video, it's their digital. So all these products that we have evolved so quickly, that if you do the same thing again and again, like on autopilot, which a lot, a lot of companies do, a lot of these marketing companies, they just set it and forget it. And if that's what happens, your marketing is going to fail. Over time, if you're not, if you're not staying totally current with what's going on, you'll be putting 3040 hashtags in a five word out of desperation. And the bread and butter. Hashtags are not the bread and butter. It's just a little ingredient in the whole recipe, you know, so, yeah, so talking about, you know, even like engagement and things like that, you can't just set it and forget it. You can't just like schedule it out, because that's one of my big things is like, Okay, well, you know, if you're gonna go ahead and create social media, you're gonna create it for you know, you can create social media for a month, in just an hour. If you have all your assets and everything that you need you can I, there's different ways you can cut it down, you can, you know, you're batching your time, you're in the mood, you're in the flow, and you're going. But if you're just going to create your images and your captions, and get your hashtags, and then you schedule it out for the month, and then you never revisit it. What's the point? Facebook sounds stupid, they know, they know what you're doing, they know exactly what you're doing. Because when you're posting, you're not engaging with other people. So I was just gonna say, that's one big thing that people can do is make sure make sure that you're checking in to your page or your account every day. Make sure that you're checking in make sure that you're going through the newsfeed of the people that your business are you follow, and you're commenting, and you're being genuine, the only way that people are going to be engaging with you. And the way that you are going to have more impressions on different accounts is that you are the one acting on other accounts, Facebook, Instagram, LinkedIn, they all know, they all know, if you're just, you know, looking for attention. You're just looking for sales, versus actually having relationships. And that's, that's the one thing that I think maybe this is where social media came from, was to have relationships. Yeah. So you know, it's these, it's about building relationship. It always has been. It is that's what the tool is meant for. We try to you know, when the recession, the great recession happened, even national brands tried to use social media as a replacement for direct response advertising. It failed abysmally. I mean, maybe a year they try it and say, Oh, my gosh, we have to go back to a little bit of what we're doing, because everybody was trying to save money. That's not the answer. There's other ways to do that. So you said something a few minutes ago, I want to segue us to a question. It's probably a softball. I kind of know your answer. But how do you feel about automation, bots and stuff like that? Hate it. Yeah, hated it. Yeah, I mean, that there, I know that there are some situations, some circumstances where automation is obvious. I'm not anti automation, very much about those aspects of it. That's for multiple touches and sales, that it can be effective for greed, right? Do you have you have a set system, it can help save you time, but again, it can also allow you to let your opportunities just pass you by. Right You know, so yeah. And every single day I get hit up. As a business owner, I get hit up with multiple salespeople trying to hit me and it's mostly automation and I kind of giggle I save some of them, the ones that are really bad. I saved them in our wall of shame. Because they're not really speaking to me. It's just general outreach, and then they contradict what they said the previous time. Oh, wow. This is just bad bots that well, not to mention I had the bot that's that came from James Danella I don't know if you remember that. Laura. Laura, I need this assignment done now please send me your phone number. I'm like, Wait, this is not James and I look in it's like, crystal that I'm a bot.com. You know what's right? Like, oh my gosh, like, yeah, spammers do that all the time? Yes. Yeah. It's really sad. And some people fall for it. Yes. Yeah. So I'm not a fan. And because if you're listening, the reason we're not a fan, if you're, if you're connecting the dots is because it doesn't build relationship in any way, shape, or form. And part of what marketing does is build relationship with your consumer, it makes an emotional connection to the brand. That's the point. Oh, there's no such thing as brand loyalty anymore. James? Yes, there is when it's done well, when it's done poorly, you're right. And then there's that little soapbox there is that today's Dollar versus that tomorrow's dollar, if you all you're doing is lead gen, and you're bringing in business today, and you think you're doing great, and you're constantly growing today, that is awesome. But the company and the brand will not build it won't. Five years from now, you'll still be chasing those same dollars every single day. And maybe that's all you need for your business. You don't want anything more, you don't want to see it grow, you don't want to sell it someday for more money than you put into it when you started, then that's fine. That's your choice. But the companies that really want to see growth, you need to build relationships your consumer needs to buy into your brand specifically. And if you can't do that, oh, James, but wait on a that only works on a national level with millions and millions of dollars. And I'm going to tell you that that is not true. That Laura and I and our team and we use those tactics every single day for clients we serve to build those brands to be successful and to grow. Do you have a PA that wants to step into the frame? Totally fine. Don't worry about it. It's us and it's part of life. So alright, let's go on. We know how we feel about automation. I won't park there. Let's talk about various types of posts and reels and can just can you just shed some light? And explain? Because I'll tell you the truth. If if I wasn't in our industry, I would not be paying attention because as all the social platforms would just get me upset. Right? Not real and very real. Yeah, yeah. So yeah, tons of different types of posts. So I think what everybody knows, video, video, video, video, video. So reels are very popular type of posts that people like to use, but it's important to do it properly. So we've got we've got videos, with videos versus reels, those are actually two completely different things. You so reels, for example, so well. Maybe I should maybe I should rephrase that. Because now what used to be able to happen is we used to be able to post any video period, especially a video that was like, Well, I guess maybe I'm answering my own rebuttal so real is a video like on Facebook and Instagram. That's, that's, that's short. And I think it needs to be like, Oh, they chickenshit either it's two minutes or less, or 90 seconds or less. Yeah. I think it's 90 seconds. Yeah. But they do they keep increasing it. So that's why I always question myself. But, um, yeah, so that's a real, and that's typically filmed like portrait size, portrait versus, you know, landscape, horizontal, versus a video that could go on, you know, like for an hour, you know, 45 minutes, you could post either way, but the shorter the better. So, you know, reels really are the way to go. If you're trying to catch somebody's attention. Nobody's gonna watch anything really longer than, you know. You gotta grab a motion, like three to five seconds for one, you know, to keep everything under keep everything under 30 seconds. Ideally, like maybe 15 Something like that. That's just my opinion. So yeah, so we've got reels. And then we've got carousels which those still work those work on me. I think it just depends on the person you know, being in marketing. I'm always wanting to learn so for example, like on LinkedIn, I'm flipping through carousels constantly, may or may not be screenshotting you know, like I love them I love carousel so those contain a lot of information those are for specific types of people. nerdy boy as a real reals sell me they do I will actually make a purchase if it's a product or service at times I will lean in on on Facebook though, like when I see the ads and sponsorships Don't get me ever. Not once, I don't know, it's probably the format, or I just see it coming. Yeah, reels feel more organic and more authentic. Yes, for sure. Yeah. And just a little tip for people. You don't need to have a Hollywood production for you. And I know some video crews out there stress when I say this, but you don't have to spend a lot of money. When it comes to reels and even short video clips that go in your social platforms. It can be organic, I mean, your camera can shoot 4k Now you can do real simple stuff, and still have it be engaging. Now the contents up to you. And that's a whole nother conversation. But as far as the production value, don't go crazy. Keep it authentic, keep it simple. If you try to overdo it and do too much light and fake the audio and do all kinds of things. If you're not a professional in in the industry, you may not do it that well. You just hurting yourself. Keep it real consumer wants real? Just keep saying. Yep, for sure. But what about the other type, I know that you and I have been cohorts, in some campaigns, that we've used video in other types of posts, other than reels that have been very successful, simple, less than two minute tips, ideas, somebody's talking to camera, somebody do an explanation of, you know, a project, you know, in various industries, and we saw it engage and skyrocket. I mean, hundreds and hundreds of people were looking at this, and then the company would benefit they started to take off. And we were scratching our heads going, I can't believe that worked. Yeah, it speaks to what we're talking about. They were real. They were simple. Exactly. And that was one, I was just gonna say that's what people are looking for. So now there's the opportunity for so much more video versus like a static posts. Static posts are not out the window. I mean, static posts, for sure. Whether it's like a photo of something going on, at the business behind the scenes, you know, photos are great, you know, I mean, personally, I enjoy like quotes and things like that those are great as well, but because I don't know, maybe because we're creatures of habit, and we're constantly wanting instant gratification with a video, you know, like an explainer video or like some kind of like surprises or something that's going to make us laugh or inspire us or make us cry, something that's going to like really touch us. A video is going to do that more than, you know, a static post. So video is definitely the way to go. What about just plain text? How do you feel about that today? You know what I've seen a lot. It's funny, because I've seen a lot of case studies just on plain text. And it scares me the case studies it works. But it does scare me. So, listeners, you've probably heard me talk about this before that marketing is a little bit of art, a little bit of math. And it's also a little bit of science, behavioral science. So back in back in my day. When you look at let's use newsprint, for example. So newsprint was always black and white. And then eventually they allowed color. Yes, I go back to plain black and white, printmaking. No problem with that. No, you just kidding. So in color as came out, ooh, they're different. And they pop because everything else was black and white. Of course, everybody got on the bandwagon, and then everything was color. So then, it was kind of funny, we started going back to blocking like that. Because we want it to be different. Right? So in my opinion, that's what I think is happening in social posts today. I think everybody's doing video everybody has to have a photo has to have image has to have graphics. What if you just did a simple post? Yeah, try it. Don't Don't do it exclusively. Do a variety of things. And then take a look at your data and see which posts are really doing it for you. Maybe you're following wants simple. You know, you've got to test it. Don't again, don't set it and forget it. Don't just assume you have to do reels all the time, or things would photos all the time, because that's what everybody's doing. And that's when everybody says you have to do that is not true. Yeah. Well, and I think it also just depends on your industry. Like, again, I'm on LinkedIn a lot. And what do I see? It's just, you know, one sentence or two, maybe no photo, no video, no link, you know, and those are the ones that get a lot of attention. So well, you went and said it. So now we talk about LinkedIn. Oh, no. Oh. So again, listeners. You know, I came from New York originally most my careers in New York and I moved to Nashville. almost four years ago now. And it's interesting, like I find that in Nashville businesses, more businesses focus on Facebook and want to engage on Facebook versus LinkedIn. And I don't get it. Like, I'll be out at a networking event. And we'll, I'll connect with somebody. And that same day, they're trying to connect with me on Facebook. I'm like, Facebook is like my personal world, right? It's where my kids are, it's where, you know, I go to their games, and that's a little stocky. If I don't know you, well, I probably am not letting you into my Facebook world. I want you in my LinkedIn world, because it's professional, I separate professional and personal. Now, yes, I could go and set up a professional page on Facebook and a personal page and privatize some of my secret political and religious rants that none of you ever get to see, or hear and all that kind of stuff. But I I'm wondering why that is? Is it just that the market hasn't caught up to other parts of the world? That because LinkedIn is where business professionals engage and connect, not facing? So what are you think about that? Because I scratched my head every day? Yeah. Actually, I completely agree with you. I think that a lot of people just haven't really caught up. You know? What do you think it's that? Okay, I do I do, too. You know, one thing I don't like about LinkedIn is the InMail. I despise the end mail. Yeah, most people use it as spam. It is so much spam. So I mean, some people could just, they could try LinkedIn, you know, and go, Okay, I'm gonna go on here. I'm gonna make some connections or whatever. And all they're getting is spam, spam, spam, spam, spam in their inbox. Right, which comes from the majority of these LinkedIn experts. Yeah. That people pay way too much money for and get zero results. Yes. I was never one of those. We move on. Yeah. So no, yeah, I agree. I think people just, you know, they automatically think Facebook, Facebook, Facebook. But that's also you know, there's a lot of businesses that utilize Facebook, so much your business is being tagged in Facebook versus being tagged in LinkedIn, Facebook is where community typically is. So I think that's just why people automatically go to that, yeah, we may have to double back and do another episode and just do a whole thing on LinkedIn. And almost like a little mini training session, and talk about how you can do it organically how you can do the paid version hiking, use the professional version, just just talk about LinkedIn, for marketing for I'm sorry for business professionals to use it as a tool, because I'm sure there's other markets as well, that I haven't beat up yet. And also not using LinkedIn very effectively. And no, I don't make money. LinkedIn doesn't pay me to say this. And I just think it's a really great tool and an alternative instead of using Facebook and Instagram all the time. If you are a business. Yeah, you know, something we didn't touch on was when it comes to like reputation management and PR and things like that. So there's times that we've both seen, clients get attacked, and social media. You know, the Karen's of the world, the one percenters that no matter what the client does, they could be standing on their head naked, it doesn't make a difference, they cannot please the person talk out tactics, I know mine, talk out your tactics of what you would do to help that client and that situation. Yeah, well, there's something that's really beautiful about Facebook is, you know, I have encountered, you know, the Karen's that are commenting and saying negative things that you don't normally typically want other people to see. First of all, you can always take those as an opportunity, depending upon the severity of the comment and the Karen. Okay, you can always take that opportunity just like with like a Google review or whatever, of responding in a very professional way of being able to being able to resolve the issue so that other people can see that that you're for the the customer or the client, you're not, you know, against them. But then of course there are some times there's some situations where there's spam from somebody and things like that, that you just want to you don't want the whole world to see but what do you do? Do you delete their comment? Like do you you know, and then make them more mad and make them come after you while you're working? You know? So for Facebook, usually what I'll do it especially if it's a comment and Facebook that I've encountered is you can actually hide a comment as a business profile. So when you hide a comment, you are allowing that person that left that comment to still see it. They can still see that their comments there. You did not delete it, but you're hiding it. For the rest of your audience, you're hiding it from the rest of the people that can actually see that post and that comment so that you don't have to, you know, ruffle anybody's feathers. That's typically something that I suggest for, you know, somebody who might be spamming repetitively. And you can also block them from your page, if you want to go that far. Screaming Yes, typically, I just hide, so yeah, we we generally, generally want want the client to acknowledge the conversation and offer to have a more in depth conversation with them offline, right, discuss what their grievance is. The idea is get it off of social media, first of all, show your followers that you are willing to deal with it, and have a deeper conversation. And if there's a really a problem, help them solve the problem. Now you have to be the company that actually does try to stand behind your work and solve the problem you have. This is the only way this will work. If you're doing it just as a shameless tactic, it will fail abysmally, don't don't do it. But the idea is that if the Karen of the world posts again, and just wants to be combative with you, it you can dismiss them and your followers in general, will dismiss that kind of a person, they will. And then it gets to a point that you can delete them after a certain amount of time. It's like great, you're gone. I'm done with you. Same Same kind of thing is what we would do and other platforms and even in Google My Business, you know, have reviews, I think we do a really good job protecting our clients from stuff like that, even how we combine our efforts together. Okay, so my last question of the day is more of a forecast, like if you had your crystal ball out, where you see social media going from here. Um, I think that I see, I think I kind of touched on it earlier, like this whole artificial intelligence, I kind of see it going in that direction. As far as we're probably going to see, like, don't want to say it's fake, or even a word, we're gonna see even like more fake content and bigger content, we're gonna see more fake content. And my in my opinion, I feel like people are just going to be trying to utilize that and compete with each other. And we're gonna see a lot of the same things over and over and over again. Yeah. So, you know, so to me, that doesn't touch on what you're thinking at all. I honestly, I don't see its future. Normally. So been in the industry so long, I can tell what's going to happen next. In general, most media, you know, everybody was nervous when web first came along. Don't say it, Lord, just don't. When TV radio print, people were freaking out saying oh, my gosh, the world's coming to an end or the sky is falling or whatever, they got scared. It's just going to evolve. And it did. And it just evolved. And none of that went away. And even now, digital, exclusive digital marketers, oh, traditional media is dead. It is not dead. It's changing. It'll evolve to be digital. I mean, broadcast television will not go away until the NFL decides to not broadcast on television. Right? Period. Yeah. And until then we have broadcast, you know, and it will happen. But when it happens, we're still streaming. What is the difference? You still watching television? We're still advertising to you. So it's the same thing. It just evolves. When it comes to social media? I don't, you're right, I probably will be AI. But to me, that's not a step forward. Right? It's like It's like that lateral step and maybe a step backwards. And maybe it'll be the beginning of the death of social, who knows. I know, we have to use it as a platform. I know it's a tool in the arsenal for every client that we serve, currently to different scales. Of course, if you're listening, you have to use social media, I would I would recommend it if you need is a cost effective way to have exposure and build engagement relationship, yada, yada, yada, yada. And there's other things you can do in there as well. But what you said just reinforces what I think is I don't see its future effectively. I don't see new competition coming to combat what's out there, which is usually a sign of things like that. Usually there's something new and exciting, right. I'm kind of hoping that it's not the exact existing platforms that just keep evolving, I want to see a new platform come with new bells and whistles, and maybe a better way for us to interact with one another. But I don't know how, as I was just gonna say, How's that going? There's people with money that are in charge, so I just don't see it happening a lot, you know, so, but, you know, on a, on a positive note, though, like talking about how how, you know, we're kind of going into the way of artificial intelligence, and people are gonna think, Oh, it's just gonna be an easier way to create content and posts and blah, blah, blah, and there's all this fakeness and we're talking about the fakeness that already exists, and social media, but that's such a good opportunity for those who are real, because people want to see, real, so bad, you know, so, I would just encourage that for business owners. You know, don't let us be Debbie downers, it's not like, social media isn't like down the tubes, like, you can be the one in your community, you know, especially I guess, for more small businesses, you know, you can be the ones in your community that are active, you know, partaking in, you know, the Chamber of Commerce and community activities, where you're tagged in Facebook. And they're just real pictures of real companies doing real things, you know, so be the consumer for a second. So here we are. No, these are two marketers that we've been doing this for some time, our perspective on this of where it is, now, we're telling you to be real and be authentic. So we're saying it has to be some truth to it. So look at it from that perspective, and then just put yourself in the consumers cheer. Do you want to be sold to anymore? Do you want fake, you don't, you are looking for the things that we're talking about. But yet, you may not be doing those things yourself when you market yourself. So look at it, you know, outside in if you can, if you have the ability or hire a professional to help you. But hopefully they're guiding you in the right direction. If you try it, just try it as an A B test. A B tests and marketing are common, you know, do something with bells, whistles, fake and then do something that's real, and see the difference and watch the engagement. And if we're wrong, please jump on. And tell us you know, we if you go to the link, you can see there's ways to connect with with me in the marketing perspective. It will not be a shameless sales pitch to tell you about my firm. If you notice, I didn't even give you the name of our marketing firm in this conversation that is not with marketing perspective is about it is about educating you the listener and engaging you and hopefully some day, we have a conversation and you can laugh because Laura and I were a little bit crazy today on just a little bit offline, it gets a lot crazier. So we really good. So I know it's early. I've already had two cups of coffee. So maybe we do another version of the episode and let them see the deeper rug. But that might be for another time. Laura, any closing thoughts? No, I think I think just to be encouraging people to be real. I think that was it. Yeah, I liked it. You kind of nailed it. I wanted to drop the mic right there. But you know me. I like to go on and on and on. Alright, people. Thank you very much for listening today. I hope you get excited about our second season, adding video not sure what it's going to do for us but you tell us what you liked what you don't wait. We got to see lower sign in face, which was awesome. Thank you for listening. Don't forget to download the episodes. It is an awesome way to say you love us. Laura, thank you very much for your time today. I appreciate it. I will see you very very soon. Yes, thanks for having me. Alright, y'all have a great day.