Beyond The Lens
This photography podcast takes you ‘beyond the lens,’ exploring the arts, travel, conservation, entrepreneurship, creative culture, and more through deep-dive interviews with some of the world's most influential and inspiring people.
Host Richard Bernabe is a renowned photographer, intrepid world traveller, explorer, author, and champion of wildlife and endangered species. He’s been hailed as one of the "Top 30 Influential Photographers on the Web" by the Huffington Post and Influence Digest's "20 Photographers Changing the World Through Social Media." He has travelled to more than 60 countries, capturing photographs and writing for clients including National Geographic, CNN, The New York Times and the BBC.
Beyond The Lens
7. David Burkus: Best-Selling Author on Creativity Myths
David Burkus, one of the world’s most highly-regarded business thinkers, is a best selling author and contributing writer for many notable publications, such as The Financial Times, Forbes and Harvard Business Review. He shares captivating stories and practical takeaways to diverse audiences, giving them a compelling insight into how organizations and individuals can do their best work. David is also the author of ‘The Myths of Creativity’, which aims to demystify the processes that drive innovation, highlighting the mistaken ideas that hold us back.
Together, David and Richard discuss the difference between creativity and innovation, explaining that an idea can be creative without being applied and becomes an innovation when the thought is used. David busts some notable creativity misconceptions like the “eureka myth”, which is the concept that ideas come to you; the “breed myth”, which preaches that creative people are a particular type of person and finally, the “mousetrap myth”, which refers to the ideology that people's first reaction to creative and novel ideas will be rejection. Finally, he argues why the idea that “no idea is a bad idea” is inaccurate and that pushing back on people’s suggestions can help strengthen them.