Build What’s Next: Digital Product Perspectives
Implementing the Jobs to be Done Framework with Bob Moesta and Andy Busam
In this episode of Build What’s Next: Digital Product Perspectives, host Josh Lucas is joined by Bob Moesta, President and CEO of ReWired Group, and Andy Busam, Principal Consultant at Method.
Join them as they discuss:
- What the Jobs to be Done framework really is
- The common pitfalls in implementing best practices from the framework
- How to take learnings from research to implementation
- Snickers as a Jobs to be Done case study
- Whether ‘the pivot’ is a necessary step of product development
- How Jobs to be Done fits into desirability, feasibility, and viability
- And more!
Bob Moesta is President and CEO of ReWired Group, who specialize in Demand-Side Innovation in the marketing world. He is also Co-Founder of Laser Ventures, Strategic Advisor at LifeWeb 360, an Adjunct Lecturer of Executive MBA Education at Northwestern University, and a Research Fellow at the Clayton Christensen Institute.
Andy Busam is a Principal Strategist at Method and has held multiple roles with the company focused on Digital Strategy and Experience Design. Prior to his return to Method, Andy was the Director of Digital Strategy at United Therapeutic Corporation.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Episode Resources:
- Bob on LinkedIn: https://www.linkedin.com/in/bobmoesta
- Andy on LinkedIn: https://www.linkedin.com/in/andybusam
- Josh on LinkedIn: https://www.linkedin.com/in/josh-lucas-7844401b
- Method Website: https://www.method.com
Episode Highlights:
- [01:51] Introducing the Jobs to be Done Framework
- [12:19] Common Pitfalls in Implementing Best Practices
- [23:14] Taking Learnings from Research to Implementation
- [27:49] How Snickers Implemented the Jobs to be Done Framework
- [37:20] Is Pivoting a Necessary Step of Product Development?
- [47:25] Using Jobs to be Done in Desirability, Feasibility, and Viability
Quotes:
● “Jobs to be Done is this whole premise that people don't buy products, they hire them in a very specific situation to help them make progress. And what that means is that it allows us to actually understand that context that they're in and the outcome they want to actually drive them to actually buy something or to choose or to change behavior.” - Bob Moesta
● “The biggest mistake people make is they don't actually go talk to customers because they can't get access to them. And so then they assume they know what customers are talking about.” - Bob Moesta
● “Perfect is the enemy of good. It's also the enemy of done, and so I think that one of our overarching principles here is simplify and go, and what we see too often is over complicating and taking too long to get off the ground.” - Andy Busam
In this episode of Build What’s Next: Digital Product Perspectives, host Josh Lucas is joined by Bob Moesta, President and CEO of ReWired Group, and Andy Busam, Principal Consultant at Method.
Join them as they discuss:
- What the Jobs to be Done framework really is
- The common pitfalls in implementing best practices from the framework
- How to take learnings from research to implementation
- Snickers as a Jobs to be Done case study
- Whether ‘the pivot’ is a necessary step of product development
- How Jobs to be Done fits into desirability, feasibility, and viability
- And more!
Bob Moesta is President and CEO of ReWired Group, who specialize in Demand-Side Innovation in the marketing world. He is also Co-Founder of Laser Ventures, Strategic Advisor at LifeWeb 360, an Adjunct Lecturer of Executive MBA Education at Northwestern University, and a Research Fellow at the Clayton Christensen Institute.
Andy Busam is a Principal Strategist at Method and has held multiple roles with the company focused on Digital Strategy and Experience Design. Prior to his return to Method, Andy was the Director of Digital Strategy at United Therapeutic Corporation.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Episode Resources:
- Bob on LinkedIn: https://www.linkedin.com/in/bobmoesta
- Andy on LinkedIn: https://www.linkedin.com/in/andybusam
- Josh on LinkedIn: https://www.linkedin.com/in/josh-lucas-7844401b
- Method Website: https://www.method.com
Episode Highlights:
- [01:51] Introducing the Jobs to be Done Framework
- [12:19] Common Pitfalls in Implementing Best Practices
- [23:14] Taking Learnings from Research to Implementation
- [27:49] How Snickers Implemented the Jobs to be Done Framework
- [37:20] Is Pivoting a Necessary Step of Product Development?
- [47:25] Using Jobs to be Done in Desirability, Feasibility, and Viability
Quotes:
● “Jobs to be Done is this whole premise that people don't buy products, they hire them in a very specific situation to help them make progress. And what that means is that it allows us to actually understand that context that they're in and the outcome they want to actually drive them to actually buy something or to choose or to change behavior.” - Bob Moesta
● “The biggest mistake people make is they don't actually go talk to customers because they can't get access to them. And so then they assume they know what customers are talking about.” - Bob Moesta
● “Perfect is the enemy of good. It's also the enemy of done, and so I think that one of our overarching principles here is simplify and go, and what we see too often is over complicating and taking too long to get off the ground.” - Andy Busam