Ahead of this year’s Bordeaux en primeur campaign for the 2023 vintage, we decided to contact our customers to find out more about their feelings on Bordeaux en primeur in general. In this podcast, resident host Tree talks to Will Hargrove and Marc Ditcham about the en primeur system and what we gleaned from the survey results, along with an overview of the 2023 campaign. The trio explains why we wanted to do this survey in the first place, what the results mean, and how it will be used.
Ahead of this year’s Bordeaux en primeur campaign for the 2023 vintage, we decided to contact our customers to find out more about their feelings on Bordeaux en primeur in general. In this podcast, resident host Tree talks to Will Hargrove and Marc Ditcham about the en primeur system and what we gleaned from the survey results, along with an overview of the 2023 campaign. The trio explains why we wanted to do this survey in the first place, what the results mean, and how it will be used.